{"id":1351,"date":"2019-05-20T11:01:24","date_gmt":"2019-05-20T09:01:24","guid":{"rendered":"http:\/\/axholmen.se\/?page_id=1351"},"modified":"2022-12-05T04:20:34","modified_gmt":"2022-12-05T03:20:34","slug":"produktlonsamhetsanalys","status":"publish","type":"page","link":"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/","title":{"rendered":"Produktl\u00f6nsamhetsanalys"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Varf\u00f6r minskar vinstmarginalen n\u00e4r int\u00e4kterna \u00f6kar? En pragmatisk produktl\u00f6nsamhetsanalys kan hj\u00e4lpa f\u00f6retaget till en l\u00f6nsam tillv\u00e4xt, utan att dra f\u00f6r mycket resurser.<\/p>\n","protected":false},"author":27,"featured_media":718,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-hero.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1351","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nProduktl\u00f6nsamhetsanalys - Sex r\u00e5d f\u00f6r l\u00f6nsam tillv\u00e4xt | Axholmen<\/title>\n<meta name=\"description\" content=\"Varf\u00f6r minskar vinstmarginalen n\u00e4r int\u00e4kterna \u00f6kar? En pragmatisk produktl\u00f6nsamhetsanalys kan hj\u00e4lpa f\u00f6retaget till en l\u00f6nsam tillv\u00e4xt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktl\u00f6nsamhetsanalys - Sex r\u00e5d f\u00f6r l\u00f6nsam tillv\u00e4xt | Axholmen\" \/>\n<meta property=\"og:description\" content=\"Varf\u00f6r minskar vinstmarginalen n\u00e4r int\u00e4kterna \u00f6kar? En pragmatisk produktl\u00f6nsamhetsanalys kan hj\u00e4lpa f\u00f6retaget till en l\u00f6nsam tillv\u00e4xt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/\" \/>\n<meta property=\"og:site_name\" content=\"Axholmen\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-05T03:20:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/axholmen.com\/wp-content\/uploads\/2018\/03\/chuttersnap-255210-unsplash-1920x1080.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/produktlonsamhetsanalys\\\/\",\"url\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/produktlonsamhetsanalys\\\/\",\"name\":\"Produktl\u00f6nsamhetsanalys - Sex r\u00e5d f\u00f6r l\u00f6nsam tillv\u00e4xt | Axholmen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/produktlonsamhetsanalys\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/produktlonsamhetsanalys\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/axholmen.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/chuttersnap-255210-unsplash.jpg\",\"datePublished\":\"2019-05-20T09:01:24+00:00\",\"dateModified\":\"2022-12-05T03:20:34+00:00\",\"description\":\"Varf\u00f6r minskar vinstmarginalen n\u00e4r int\u00e4kterna \u00f6kar? En pragmatisk produktl\u00f6nsamhetsanalys kan hj\u00e4lpa f\u00f6retaget till en l\u00f6nsam tillv\u00e4xt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/produktlonsamhetsanalys\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/axholmen.com\\\/sv\\\/produktlonsamhetsanalys\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/produktlonsamhetsanalys\\\/#primaryimage\",\"url\":\"https:\\\/\\\/axholmen.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/chuttersnap-255210-unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/axholmen.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/chuttersnap-255210-unsplash.jpg\",\"width\":3991,\"height\":2661},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/produktlonsamhetsanalys\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Axholmen\",\"item\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Produktl\u00f6nsamhetsanalys\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/axholmen.com\\\/#website\",\"url\":\"https:\\\/\\\/axholmen.com\\\/\",\"name\":\"Axholmen\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/axholmen.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Produktl\u00f6nsamhetsanalys - Sex r\u00e5d f\u00f6r l\u00f6nsam tillv\u00e4xt | Axholmen","description":"Varf\u00f6r minskar vinstmarginalen n\u00e4r int\u00e4kterna \u00f6kar? En pragmatisk produktl\u00f6nsamhetsanalys kan hj\u00e4lpa f\u00f6retaget till en l\u00f6nsam tillv\u00e4xt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/","og_locale":"sv_SE","og_type":"article","og_title":"Produktl\u00f6nsamhetsanalys - Sex r\u00e5d f\u00f6r l\u00f6nsam tillv\u00e4xt | Axholmen","og_description":"Varf\u00f6r minskar vinstmarginalen n\u00e4r int\u00e4kterna \u00f6kar? En pragmatisk produktl\u00f6nsamhetsanalys kan hj\u00e4lpa f\u00f6retaget till en l\u00f6nsam tillv\u00e4xt.","og_url":"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/","og_site_name":"Axholmen","article_modified_time":"2022-12-05T03:20:34+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/axholmen.com\/wp-content\/uploads\/2018\/03\/chuttersnap-255210-unsplash-1920x1080.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/","url":"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/","name":"Produktl\u00f6nsamhetsanalys - Sex r\u00e5d f\u00f6r l\u00f6nsam tillv\u00e4xt | Axholmen","isPartOf":{"@id":"https:\/\/axholmen.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/#primaryimage"},"image":{"@id":"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/#primaryimage"},"thumbnailUrl":"https:\/\/axholmen.com\/wp-content\/uploads\/2018\/03\/chuttersnap-255210-unsplash.jpg","datePublished":"2019-05-20T09:01:24+00:00","dateModified":"2022-12-05T03:20:34+00:00","description":"Varf\u00f6r minskar vinstmarginalen n\u00e4r int\u00e4kterna \u00f6kar? En pragmatisk produktl\u00f6nsamhetsanalys kan hj\u00e4lpa f\u00f6retaget till en l\u00f6nsam tillv\u00e4xt.","breadcrumb":{"@id":"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/#primaryimage","url":"https:\/\/axholmen.com\/wp-content\/uploads\/2018\/03\/chuttersnap-255210-unsplash.jpg","contentUrl":"https:\/\/axholmen.com\/wp-content\/uploads\/2018\/03\/chuttersnap-255210-unsplash.jpg","width":3991,"height":2661},{"@type":"BreadcrumbList","@id":"https:\/\/axholmen.com\/sv\/produktlonsamhetsanalys\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Axholmen","item":"https:\/\/axholmen.com\/sv\/"},{"@type":"ListItem","position":2,"name":"Produktl\u00f6nsamhetsanalys"}]},{"@type":"WebSite","@id":"https:\/\/axholmen.com\/#website","url":"https:\/\/axholmen.com\/","name":"Axholmen","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/axholmen.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"}]}},"custom_fields":{"_wpml_media_featured":["1","1","1"],"_wpml_media_duplicate":["1","1","1"],"_wp_page_template":["page-hero.php"],"modules-below-content":["a:26:{i:0;s:43:\"group_page_modules_below-content_share-page\";i:1;s:45:\"group_page_modules_below-content_in-page-menu\";i:2;s:39:\"group_page_modules_below-content_anchor\";i:3;s:43:\"group_page_modules_below-content_text-block\";i:4;s:43:\"group_page_modules_below-content_text-block\";i:5;s:39:\"group_page_modules_below-content_anchor\";i:6;s:43:\"group_page_modules_below-content_text-block\";i:7;s:43:\"group_page_modules_below-content_text-block\";i:8;s:39:\"group_page_modules_below-content_anchor\";i:9;s:43:\"group_page_modules_below-content_text-block\";i:10;s:43:\"group_page_modules_below-content_text-block\";i:11;s:43:\"group_page_modules_below-content_text-block\";i:12;s:43:\"group_page_modules_below-content_text-block\";i:13;s:43:\"group_page_modules_below-content_text-block\";i:14;s:43:\"group_page_modules_below-content_text-block\";i:15;s:43:\"group_page_modules_below-content_text-block\";i:16;s:43:\"group_page_modules_below-content_text-block\";i:17;s:39:\"group_page_modules_below-content_anchor\";i:18;s:43:\"group_page_modules_below-content_text-block\";i:19;s:43:\"group_page_modules_below-content_text-block\";i:20;s:43:\"group_page_modules_below-content_text-block\";i:21;s:45:\"group_page_modules_below-content_contact-form\";i:22;s:43:\"group_page_modules_below-content_usp-slider\";i:23;s:42:\"group_page_modules_below-content_post-list\";i:24;s:43:\"group_page_modules_below-content_text-block\";i:25;s:43:\"group_page_modules_below-content_text-block\";}"],"_modules-below-content":["group_page_modules_below-content_modules"],"subtitle-title":["Nyckeln till l\u00f6nsam tillv\u00e4xt"],"_subtitle-title":["group_page_subtitle-title"],"google-map-title":[""],"_google-map-title":["group_page_google-map-title"],"google-map-description":[""],"_google-map-description":["group_page_google-map-description"],"google-map-info-window":[""],"_google-map-info-window":["group_page_google-map-info-window"],"google-map":[""],"_google-map":["group_page_google-map"],"_thumbnail_id":["718"],"_yoast_wpseo_metadesc":["Varf\u00f6r minskar vinstmarginalen n\u00e4r int\u00e4kterna \u00f6kar? En pragmatisk produktl\u00f6nsamhetsanalys kan hj\u00e4lpa f\u00f6retaget till en l\u00f6nsam tillv\u00e4xt."],"_yoast_wpseo_title":["%%title%% - Sex r\u00e5d f\u00f6r l\u00f6nsam tillv\u00e4xt%%page%% | %%sitename%%"],"_dp_original":["1332"],"_edit_lock":["1670210298:50"],"_edit_last":["50"],"modules-below-content_16_template":["text-block\/image-background"],"_modules-below-content_16_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_16_text-block-title":[""],"_modules-below-content_16_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_16_text-block-image":["1415"],"_modules-below-content_16_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_16_text-block-image-overlay":["1"],"_modules-below-content_16_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_16_text-block-description":[""],"_modules-below-content_16_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_16_text-block-buttons":[""],"_modules-below-content_16_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_0_template":["share-page\/default"],"_modules-below-content_0_template":["group_page_modules_below-content_share-page-template"],"modules-below-content_0_share_page_title":[""],"_modules-below-content_0_share_page_title":["group_page_modules_below-content_share-page_share_page_title"],"modules-below-content_0_share_page_description":["Skrivet av: Anna Nordberg"],"_modules-below-content_0_share_page_description":["group_page_modules_below-content_share-page_share_page_description"],"modules-below-content_0_share_page_url":[""],"_modules-below-content_0_share_page_url":["group_page_modules_below-content_share-page_share_page_url"],"modules-below-content_0_share_page_services":["a:4:{i:0;s:8:\"Facebook\";i:1;s:7:\"Twitter\";i:2;s:8:\"LinkedIn\";i:3;s:5:\"Email\";}"],"_modules-below-content_0_share_page_services":["group_page_modules_below-content_share-page_share_page_services"],"modules-below-content_9_template":["text-block\/default"],"_modules-below-content_9_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_9_text-block-title":["Sex\u00a0r\u00e5d f\u00f6r hur en produktl\u00f6nsamhetsanalys kan\u00a0hj\u00e4lpa f\u00f6retaget till l\u00f6nsam tillv\u00e4xt"],"_modules-below-content_9_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_9_text-block-image":[""],"_modules-below-content_9_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_9_text-block-image-overlay":["0"],"_modules-below-content_9_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_9_text-block-description":[""],"_modules-below-content_9_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_9_text-block-buttons":[""],"_modules-below-content_9_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_1_template":["in-page-menu\/default"],"_modules-below-content_1_template":["group_page_modules_below-content_in-page-menu-template"],"modules-below-content_1_in_page_menu_title":[""],"_modules-below-content_1_in_page_menu_title":["group_page_modules_below-content_in-page-menu_in_page_menu_title"],"modules-below-content_1_in_page_menu_description":[""],"_modules-below-content_1_in_page_menu_description":["group_page_modules_below-content_in-page-menu_in_page_menu_description"],"modules-below-content_1_in_page_menu_items":["4"],"_modules-below-content_1_in_page_menu_items":["group_page_modules_below-content_in-page-menu_in_page_menu_items"],"modules-below-content_3_template":["text-block\/image-background"],"_modules-below-content_3_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_3_text-block-title":["Introduktion"],"_modules-below-content_3_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_3_text-block-image":["1479"],"_modules-below-content_3_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_3_text-block-image-overlay":["0"],"_modules-below-content_3_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_3_text-block-description":["Varf\u00f6r minskar vinstmarginalen n\u00e4r int\u00e4kterna\u00a0\u00f6kar? Hur kan produktkalkylerna signalera\u00a0l\u00f6nsamhet, samtidigt som f\u00f6retaget g\u00f6r\u00a0negativt resultat? Denna artikel erbjuder sex\u00a0r\u00e5d f\u00f6r hur en produktl\u00f6nsamhetsanalys kan\u00a0hj\u00e4lpa f\u00f6retaget till l\u00f6nsam tillv\u00e4xt, utan att\u00a0dra f\u00f6r mycket resurser."],"_modules-below-content_3_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_3_text-block-buttons":[""],"_modules-below-content_3_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_10_template":["text-block\/default"],"_modules-below-content_10_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_10_text-block-title":[""],"_modules-below-content_10_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_10_text-block-image":[""],"_modules-below-content_10_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_10_text-block-image-overlay":["0"],"_modules-below-content_10_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_10_text-block-description":["<div style=\"text-align: center;\"><strong>1. SE BORTOM BRUTTOMARGINALEN F\u00d6R RELEVANS<\/strong><\/div>\r\n\r\n<hr \/>\r\n\r\nF\u00f6r att f\u00e5 en relevant analys att ta beslut eller\u00a0identifiera konkreta \u00e5tg\u00e4rder ifr\u00e5n, beh\u00f6ver vi\u00a0f\u00f6rst\u00e5 l\u00f6nsamheten bortom bruttomarginalen.\r\n\r\nAlla kostnader beh\u00f6ver d\u00e5 knytas till\u00a0produkt, d.v.s. allokeras till produkt.\u00a0Exempel p\u00e5 kostnader som ofta gl\u00f6ms bort \u00e4r nedskrivningar (inkl. svinn) och returer.<a href=\"http:\/\/axholmen.se\/wp-content\/uploads\/2019\/04\/prod.jpg\"><img class=\"aligncenter wp-image-1425 size-full\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2019\/04\/prod.jpg\" alt=\"\" width=\"1536\" height=\"438\" \/><\/a>"],"_modules-below-content_10_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_10_text-block-buttons":[""],"_modules-below-content_10_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_14_template":["text-block\/default"],"_modules-below-content_14_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_14_text-block-title":[""],"_modules-below-content_14_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_14_text-block-image":[""],"_modules-below-content_14_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_14_text-block-image-overlay":["0"],"_modules-below-content_14_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_14_text-block-description":["<p style=\"text-align: center;\"><strong>5. INTERN BENCHMARK J\u00c4MF\u00d6R \u00c4PPLE MED \u00c4PPLE\u00a0<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nGenom <em>intern<\/em> benchmark av produktl\u00f6nsamhet mellan l\u00e4nder, regioner,\u00a0butiker, kunder eller anl\u00e4ggningar ges en\u00a0kontrollerad m\u00f6jlighet att j\u00e4mf\u00f6ra med och\u00a0l\u00e4ra sig av den som har b\u00e4st\u00a0produktl\u00f6nsamhet inom f\u00f6retaget.\r\n\r\n[caption id=\"attachment_1004\" align=\"aligncenter\" width=\"608\"]<a href=\"http:\/\/axholmen.se\/wp-content\/uploads\/2018\/10\/bild-3.jpg\"><img class=\"wp-image-1004 size-full\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2018\/10\/bild-3.jpg\" alt=\"\" width=\"608\" height=\"245\" \/><\/a> Figur 3: Illustration av intern benchmark, d\u00e4r f\u00f6rb\u00e4ttringsomr\u00e5den \u00e4r gr\u00f6nmarkerade[\/caption]\r\n\r\n<em>Externa<\/em> benchmark \u00e4r f\u00f6rvisso popul\u00e4ra, men\u00a0det \u00e4r ofta sv\u00e5rt att veta om \u00e4pplen verkligen\u00a0j\u00e4mf\u00f6rs med \u00e4pplen. Dessutom f\u00f6rsvinner ofta\u00a0m\u00f6jligheten att j\u00e4mf\u00f6ra externt vid en\u00a0f\u00f6rdjupning av analysen."],"_modules-below-content_14_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_14_text-block-buttons":[""],"_modules-below-content_14_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_6_template":["text-block\/default"],"_modules-below-content_6_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_6_text-block-title":["Resultat"],"_modules-below-content_6_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_6_text-block-image":[""],"_modules-below-content_6_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_6_text-block-image-overlay":["0"],"_modules-below-content_6_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_6_text-block-description":["Produktl\u00f6nsamhetsanalys handlar enkelt\u00a0uttryckt om att f\u00f6rst\u00e5 vilka int\u00e4kter en produkt\u00a0bidrar med, och vilka kostnader den driver. V\u00e5r erfarenhet visar att en framg\u00e5ngsrik\u00a0produktl\u00f6nsamhetsanalys hj\u00e4lper f\u00f6retag till\u00a0l\u00f6nsam tillv\u00e4xt p\u00e5 tre s\u00e4tt:\r\n<ol>\r\n \t<li><strong>Handlingskraft<\/strong> utifr\u00e5n en gemensam syn\u00a0kring hur l\u00f6nsamma produkterna \u00e4r<\/li>\r\n \t<li><strong>Beslutsunderlag<\/strong> f\u00f6r strategisk inriktning\u00a0\u2013 tillv\u00e4xt, pris, sortiment eller s\u00e4ljkanal<\/li>\r\n \t<li>Verktyg f\u00f6r att <strong>identifiera konkreta\u00a0\u00e5tg\u00e4rder<\/strong> f\u00f6r kostnadsminskning och\/eller int\u00e4kts\u00f6kning<\/li>\r\n<\/ol>\r\n[caption id=\"attachment_1000\" align=\"aligncenter\" width=\"656\"]<a href=\"http:\/\/axholmen.se\/wp-content\/uploads\/2018\/10\/bildett.jpg\"><img class=\"wp-image-1000 size-full\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2018\/10\/bildett.jpg\" alt=\"\" width=\"656\" height=\"335\" \/><\/a> Figur 1: Exempel p\u00e5 uppn\u00e5tt resultat i ett av Axholmens produktl\u00f6nsamhetsuppdrag[\/caption]"],"_modules-below-content_6_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_6_text-block-buttons":[""],"_modules-below-content_6_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_11_template":["text-block\/default"],"_modules-below-content_11_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_11_text-block-title":[""],"_modules-below-content_11_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_11_text-block-image":[""],"_modules-below-content_11_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_11_text-block-image-overlay":["0"],"_modules-below-content_11_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_11_text-block-description":["<p style=\"text-align: center;\"><strong>2. OBJEKTIV ALLOKERING GER R\u00c4TTVISANDE BILD\u00a0<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nEn kostnadsallokeringsregel ska vara logisk\u00a0och oberoende av f\u00f6rutfattade meningar. Den\u00a0ska f\u00f6rankras med och beslutas av viktiga\u00a0intressenter\u00a0<em>innan<\/em> analysresultatet f\u00e4rdigst\u00e4llts och presenterats. Det motverkar hela syftet med en\u00a0l\u00f6nsamhetsanalys om allokeringsregler anpassas efter det l\u00f6nsamhetsresultat en\u00a0intressent \u00f6nskar se. Det blir d\u00e5 bara en\u00a0bekr\u00e4ftelse av existerande \u201dsanningar\u201d."],"_modules-below-content_11_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_11_text-block-buttons":[""],"_modules-below-content_11_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_15_template":["text-block\/default"],"_modules-below-content_15_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_15_text-block-title":[""],"_modules-below-content_15_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_15_text-block-image":[""],"_modules-below-content_15_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_15_text-block-image-overlay":["0"],"_modules-below-content_15_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_15_text-block-description":["<p style=\"text-align: center;\"><strong>6. \u201dMAKE IT STICK\u201d F\u00d6R KONTINUERLIG F\u00d6RB\u00c4TTRING<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nEn produktl\u00f6nsamhetsanalys kan ha ett\u00a0v\u00e4rde som eng\u00e5ngsf\u00f6reteelse, som beslutsunderlag till t.ex. en sortimentstrategi.\u00a0Men f\u00f6r att f\u00f6rst\u00e5 effekten av ett s\u00e5dant\u00a0beslut, och f\u00f6r att \u00e5stadkomma kontinuerliga\u00a0f\u00f6rb\u00e4ttringar, b\u00f6r modellen bakom analysen\u00a0byggas s\u00e5 automatiserad och pedagogiskt att\u00a0den \u00e4r \u00e5teranv\u00e4ndbar. Utnyttja befintliga analysverktyg som Power BI, QlickView el dyl. Kombinerat med en tydlig styrning (vem,\u00a0hur, vad), f\u00e5r f\u00f6retaget ett kraftfullt verktyg\u00a0f\u00f6r kontinuerliga f\u00f6rb\u00e4ttringar."],"_modules-below-content_15_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_15_text-block-buttons":[""],"_modules-below-content_15_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_19_template":["text-block\/image-background"],"_modules-below-content_19_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_19_text-block-title":["L\u00e4s mer om hur vi kan hj\u00e4lpa ert f\u00f6retag"],"_modules-below-content_19_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_19_text-block-image":["769"],"_modules-below-content_19_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_19_text-block-image-overlay":["0"],"_modules-below-content_19_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_19_text-block-description":[""],"_modules-below-content_19_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_19_text-block-buttons":["3"],"_modules-below-content_19_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_25_template":["text-block\/image-background"],"_modules-below-content_25_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_25_text-block-title":["Klicka h\u00e4r f\u00f6r att ladda ner artikeln som PDF"],"_modules-below-content_25_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_25_text-block-image":["1069"],"_modules-below-content_25_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_25_text-block-image-overlay":["0"],"_modules-below-content_25_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_25_text-block-description":[""],"_modules-below-content_25_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_25_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:17:\"Ladda ner som PDF\";s:3:\"url\";s:102:\"http:\/\/axholmen.se\/wp-content\/uploads\/2018\/11\/Produktlonsamhetsanalys-nyckeln-till-lonsam-tillvaxt.pdf\";s:6:\"target\";s:6:\"_blank\";}"],"_modules-below-content_25_text-block-buttons_0_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_25_text-block-buttons_0_button-color":["primary"],"_modules-below-content_25_text-block-buttons_0_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_25_text-block-buttons_0_button-ghost":["0"],"_modules-below-content_25_text-block-buttons_0_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_25_text-block-buttons_0_button-icon":[""],"_modules-below-content_25_text-block-buttons_0_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_25_text-block-buttons":["1"],"_modules-below-content_25_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_1_in_page_menu_items_0_in_page_menu_link":["a:3:{s:5:\"title\";s:12:\"Introduktion\";s:3:\"url\";s:9:\"#oversikt\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_0_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_1_in_page_menu_items_1_in_page_menu_link":["a:3:{s:5:\"title\";s:8:\"Resultat\";s:3:\"url\";s:9:\"#resultat\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_1_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_1_in_page_menu_items_2_in_page_menu_link":["a:3:{s:5:\"title\";s:70:\"Sex r\u00e5d f\u00f6r hur en produktl\u00f6nsamhetsanalys kan ge l\u00f6nsam tillv\u00e4xt\";s:3:\"url\";s:8:\"#sex rad\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_2_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_1_in_page_menu_items_3_in_page_menu_link":["a:3:{s:5:\"title\";s:14:\"Sammanfattning\";s:3:\"url\";s:49:\"#atgarder,%20beslutsunderlag%20o%20handlingskraft\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_3_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_2_template":["anchor\/default"],"_modules-below-content_2_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_2_anchor":["oversikt"],"_modules-below-content_2_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_4_template":["text-block\/image-background"],"_modules-below-content_4_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_4_text-block-title":[""],"_modules-below-content_4_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_4_text-block-image":["1415"],"_modules-below-content_4_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_4_text-block-image-overlay":["1"],"_modules-below-content_4_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_4_text-block-description":[""],"_modules-below-content_4_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_4_text-block-buttons":[""],"_modules-below-content_4_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_5_template":["anchor\/default"],"_modules-below-content_5_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_5_anchor":["resultat"],"_modules-below-content_5_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_7_template":["text-block\/image-background"],"_modules-below-content_7_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_7_text-block-title":[""],"_modules-below-content_7_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_7_text-block-image":["1415"],"_modules-below-content_7_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_7_text-block-image-overlay":["1"],"_modules-below-content_7_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_7_text-block-description":[""],"_modules-below-content_7_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_7_text-block-buttons":[""],"_modules-below-content_7_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_8_template":["anchor\/default"],"_modules-below-content_8_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_8_anchor":["sex rad"],"_modules-below-content_8_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_12_template":["text-block\/default"],"_modules-below-content_12_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_12_text-block-title":[""],"_modules-below-content_12_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_12_text-block-image":[""],"_modules-below-content_12_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_12_text-block-image-overlay":["0"],"_modules-below-content_12_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_12_text-block-description":["<p style=\"text-align: center;\"><strong>3. PRAGMATISKT ANGREPPSS\u00c4TT<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nVi har konstaterat att en analys av endast bruttomarginal inte ger tillr\u00e4ckliga svar om hur l\u00f6nsam en produkt \u00e4r. En fullskalig ABC-kalkylering (Activity Based Calculation) ger \u00e5 andra sidan ofta en begr\u00e4nsad marginalnytta.\r\n\r\n[caption id=\"attachment_1431\" align=\"alignright\" width=\"438\"]<a class=\"caption-center\" href=\"http:\/\/axholmen.se\/wp-content\/uploads\/2019\/04\/prod4.jpg\"><img class=\"wp-image-1431 size-full\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2019\/04\/prod4.jpg\" alt=\"\" width=\"438\" height=\"427\" \/><\/a> Figur 2. Pragmatiskt angreppss\u00e4tt f\u00f6r l\u00f6nsamhetsanalys[\/caption]\r\n\r\nEtt <em>pragmatiskt<\/em> angreppss\u00e4tt har som syfte att maximera \u00e5terb\u00e4ringen p\u00e5 investeringen,\u00a0d.v.s. tid och resurser f\u00f6r att designa och\u00a0kontinuerligt anv\u00e4nda en analysmodell.\r\n\r\nNedan listar vi tre exempel p\u00e5 vad som k\u00e4nnetecknar en pragmatisk l\u00f6nsamhetsanalys.\r\n\r\n<img class=\"wp-image-1429 alignnone\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2019\/04\/prod3.jpg\" alt=\"\" width=\"360\" height=\"248\" \/>"],"_modules-below-content_12_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_12_text-block-buttons":[""],"_modules-below-content_12_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_13_template":["text-block\/default"],"_modules-below-content_13_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_13_text-block-title":[""],"_modules-below-content_13_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_13_text-block-image":[""],"_modules-below-content_13_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_13_text-block-image-overlay":["0"],"_modules-below-content_13_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_13_text-block-description":["<p style=\"text-align: center;\"><strong>4. SELEKTIV DJUPDYKNING F\u00d6R ATT KUNNA AGERA<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nEn analys ska leda till konkret resultat och\u00a0m\u00e5ste d\u00e4rf\u00f6r vara djup nog att agera utifr\u00e5n.\u00a0Men ist\u00e4llet f\u00f6r en fullskalig ABC-kalkyl\u00a0f\u00f6respr\u00e5kar vi att djupdykning g\u00f6rs om och\u00a0d\u00e4r det beh\u00f6vs.\u00a0\u00a0I ett B2B-f\u00f6retag beh\u00f6vs t.ex. ofta en\u00a0nedbrytning i <em>kundl\u00f6nsamhet<\/em> f\u00f6r att kunna\u00a0omf\u00f6rhandla pris eller ta beslut om \u00e4ndrad\u00a0prisstrategi f\u00f6r en produkt.\u00a0 F\u00f6r ett tillverkande bolag kan en detaljerad\u00a0analys av <em>kostnadseffektivitet<\/em> beh\u00f6vas, f\u00f6r att\u00a0kunna initiera r\u00e4tt besparings\u00e5tg\u00e4rder."],"_modules-below-content_13_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_13_text-block-buttons":[""],"_modules-below-content_13_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_17_template":["anchor\/default"],"_modules-below-content_17_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_17_anchor":["atgarder, beslutsunderlag o handlingskraft"],"_modules-below-content_17_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_18_template":["text-block\/default"],"_modules-below-content_18_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_18_text-block-title":["Sammanfattning"],"_modules-below-content_18_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_18_text-block-image":[""],"_modules-below-content_18_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_18_text-block-image-overlay":["0"],"_modules-below-content_18_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_18_text-block-description":["Genom en produktl\u00f6nsamhetsanalys som\u00a0g\u00e5r bortom bruttomarginal och \u00e4r tillr\u00e4ckligt\u00a0djup men pragmatisk nog att g\u00e5 i m\u00e5l med,\u00a0kan f\u00f6retaget vidta <strong>konkreta \u00e5tg\u00e4rder<\/strong> och ta\u00a0<strong>strategiska beslut<\/strong> mot l\u00f6nsam tillv\u00e4xt. En \u00e5teranv\u00e4ndbar analysmodell, d\u00e4r\u00a0allokeringsreglerna \u00e4r logiska och intern\u00a0benchmark ger motivation, skapar dessutom\u00a0n\u00f6dv\u00e4ndig <strong>handlingskraft<\/strong> att ta resultatet\u00a0\u00e4nda till b\u00f6ckerna.\r\n\r\n \r\n\r\n<a href=\"http:\/\/axholmen.se\/wp-content\/uploads\/2018\/11\/produktlnsamhetsanalys_graf.jpg\"><img class=\"aligncenter wp-image-1015 size-full\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2018\/11\/produktlnsamhetsanalys_graf.jpg\" alt=\"\" width=\"1200\" height=\"626\" \/><\/a>"],"_modules-below-content_18_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_18_text-block-buttons":[""],"_modules-below-content_18_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_19_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:23:\"Optimera dina int\u00e4kter\";s:3:\"url\";s:56:\"https:\/\/axholmen.com\/sv\/tjanster\/kommersiell-optimering\/\";s:6:\"target\";s:6:\"_blank\";}"],"_modules-below-content_19_text-block-buttons_0_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_19_text-block-buttons_0_button-color":["primary"],"_modules-below-content_19_text-block-buttons_0_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_19_text-block-buttons_0_button-ghost":["0"],"_modules-below-content_19_text-block-buttons_0_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_19_text-block-buttons_0_button-icon":[""],"_modules-below-content_19_text-block-buttons_0_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_19_text-block-buttons_1_button-link":["a:3:{s:5:\"title\";s:39:\"Utforma din organisation f\u00f6r framtiden\";s:3:\"url\";s:56:\"https:\/\/axholmen.com\/sv\/tjanster\/strukturell-forandring\/\";s:6:\"target\";s:6:\"_blank\";}"],"_modules-below-content_19_text-block-buttons_1_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_19_text-block-buttons_1_button-color":["primary"],"_modules-below-content_19_text-block-buttons_1_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_19_text-block-buttons_1_button-ghost":["0"],"_modules-below-content_19_text-block-buttons_1_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_19_text-block-buttons_1_button-icon":[""],"_modules-below-content_19_text-block-buttons_1_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_19_text-block-buttons_2_button-link":["a:3:{s:5:\"title\";s:29:\"Skapa best\u00e5ende effektivitet\";s:3:\"url\";s:58:\"https:\/\/axholmen.com\/sv\/tjanster\/effektivitetsforbattring\/\";s:6:\"target\";s:6:\"_blank\";}"],"_modules-below-content_19_text-block-buttons_2_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_19_text-block-buttons_2_button-color":["primary"],"_modules-below-content_19_text-block-buttons_2_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_19_text-block-buttons_2_button-ghost":["0"],"_modules-below-content_19_text-block-buttons_2_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_19_text-block-buttons_2_button-icon":[""],"_modules-below-content_19_text-block-buttons_2_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_21_template":["contact-form\/default"],"_modules-below-content_21_template":["group_page_modules_below-content_contact-form-template"],"modules-below-content_21_contact-form-title":["Kontakta oss g\u00e4rna f\u00f6r mer information eller f\u00f6r att boka ett f\u00f6ruts\u00e4ttningsl\u00f6st m\u00f6te"],"_modules-below-content_21_contact-form-title":["group_page_modules_below-content_contact-form_contact-form-title"],"modules-below-content_21_contact-form-image":["633"],"_modules-below-content_21_contact-form-image":["group_page_modules_below-content_contact-form_contact-form-image"],"modules-below-content_21_contact-form-description":[""],"_modules-below-content_21_contact-form-description":["group_page_modules_below-content_contact-form_contact-form-description"],"modules-below-content_21_contact-form-id":["433"],"_modules-below-content_21_contact-form-id":["group_page_modules_below-content_contact-form_contact-form-id"],"modules-below-content_22_template":["usp-slider\/default"],"_modules-below-content_22_template":["group_page_modules_below-content_usp-slider-template"],"modules-below-content_22_usp-slider-title":["Om Axholmen"],"_modules-below-content_22_usp-slider-title":["group_page_modules_below-content_usp-slider_usp-slider-title"],"modules-below-content_22_usp-slider-numbers":["0"],"_modules-below-content_22_usp-slider-numbers":["group_page_modules_below-content_usp-slider_usp-slider-numbers"],"modules-below-content_22_usp-slides_0_usp-title":["Axholmen i korthet"],"_modules-below-content_22_usp-slides_0_usp-title":["group_page_modules_below-content_usp-slider_usp-slides_usp-title"],"modules-below-content_22_usp-slides_0_usp-description":["Managementkonsultfirma som grundades 2007 i syfte att erbjuda ett personligt och modernt svenskt alternativ till de amerikanska strategihusen, fokus \u00e4r p\u00e5 l\u00f6nsamhetsf\u00f6rb\u00e4ttringar som levereras i t\u00e4tt samarbete med klienten med pragmatism som ledord"],"_modules-below-content_22_usp-slides_0_usp-description":["group_page_modules_below-content_usp-slider_usp-slides_usp-description"],"modules-below-content_22_usp-slides_1_usp-title":["Hur vi g\u00f6r?"],"_modules-below-content_22_usp-slides_1_usp-title":["group_page_modules_below-content_usp-slider_usp-slides_usp-title"],"modules-below-content_22_usp-slides_1_usp-description":["Vi har lyckats bygga en stor kundbas bland ledande svenska och skandinaviska f\u00f6retag samt attrahera och beh\u00e5lla topptalanger. Vi har \u00e5stadkommit detta genom att leverera konkreta resultat i strategiska projekt kombinerat med ett s\u00e4tt att arbeta i mindre, mer seniora team, tillsammans med v\u00e5r kund. V\u00e5ra kunder beskriver oss som b\u00e5de strategiska och konkreta genom att belysa v\u00e5r f\u00f6rm\u00e5ga att hj\u00e4lpa dem att hitta relevanta l\u00f6sningar samt vara med dem hela v\u00e4gen tills att f\u00f6r\u00e4ndringen genomf\u00f6rts och resultat uppn\u00e5s"],"_modules-below-content_22_usp-slides_1_usp-description":["group_page_modules_below-content_usp-slider_usp-slides_usp-description"],"modules-below-content_22_usp-slides_2_usp-title":["Vilka vi \u00e4r?"],"_modules-below-content_22_usp-slides_2_usp-title":["group_page_modules_below-content_usp-slider_usp-slides_usp-title"],"modules-below-content_22_usp-slides_2_usp-description":["Axholmen har ett starkt team av erfarna managementkonsulter som alla delar tanken att moderna konsulttj\u00e4nster \u00e4r motiverade av de faktiska resultaten och det ekonomiska v\u00e4rdet som skapats. Vi \u00e4r villiga att dela den kommersiella risken och knyta en stor del av v\u00e5rat arvode till att de \u00f6verenskomna resultaten uppn\u00e5s"],"_modules-below-content_22_usp-slides_2_usp-description":["group_page_modules_below-content_usp-slider_usp-slides_usp-description"],"modules-below-content_22_usp-slides":["3"],"_modules-below-content_22_usp-slides":["group_page_modules_below-content_usp-slider_usp-slides"],"modules-below-content_23_template":["post-list\/default"],"_modules-below-content_23_template":["group_page_modules_below-content_post-list-template"],"modules-below-content_23_post-list-title":["Ta del av v\u00e5ra Whitepapers"],"_modules-below-content_23_post-list-title":["group_page_modules_below-content_post-list_post-list-title"],"modules-below-content_23_post-list-description":[""],"_modules-below-content_23_post-list-description":["group_page_modules_below-content_post-list_post-list-description"],"modules-below-content_23_post-list-posts":["a:3:{i:0;s:3:\"834\";i:1;s:3:\"256\";i:2;s:3:\"819\";}"],"_modules-below-content_23_post-list-posts":["group_page_modules_below-content_post-list_post-list-posts"],"modules-below-content_24_template":["text-block\/default"],"_modules-below-content_24_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_24_text-block-title":[""],"_modules-below-content_24_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_24_text-block-image":[""],"_modules-below-content_24_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_24_text-block-image-overlay":["0"],"_modules-below-content_24_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_24_text-block-description":[""],"_modules-below-content_24_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_24_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:36:\"Ta del av flera av v\u00e5ra whitepapers\";s:3:\"url\";s:36:\"https:\/\/axholmen.com\/sv\/inspiration\/\";s:6:\"target\";s:6:\"_blank\";}"],"_modules-below-content_24_text-block-buttons_0_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_24_text-block-buttons_0_button-color":["primary"],"_modules-below-content_24_text-block-buttons_0_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_24_text-block-buttons_0_button-ghost":["1"],"_modules-below-content_24_text-block-buttons_0_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_24_text-block-buttons_0_button-icon":[""],"_modules-below-content_24_text-block-buttons_0_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_24_text-block-buttons":["1"],"_modules-below-content_24_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"_yoast_wpseo_estimated-reading-time-minutes":["0"],"modules-below-content_20_template":["text-block\/default"],"_modules-below-content_20_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_20_text-block-title":["Vill du veta mer? Kontakta ansvarig partner"],"_modules-below-content_20_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_20_text-block-image":[""],"_modules-below-content_20_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_20_text-block-image-overlay":["0"],"_modules-below-content_20_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_20_text-block-description":["<img class=\"size-full wp-image-2666 aligncenter\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2021\/11\/milosz-tersmeden-managing-partner-and-ceo-eng-1.png\" alt=\"\" width=\"649\" height=\"214\" \/>"],"_modules-below-content_20_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_20_text-block-buttons":[""],"_modules-below-content_20_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"_yoast_wpseo_focuskw":["produktl\u00f6nsamhetsanalys"],"_yoast_wpseo_linkdex":["47"],"_yoast_wpseo_wordproof_timestamp":[""]},"_links":{"self":[{"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/pages\/1351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/comments?post=1351"}],"version-history":[{"count":0,"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/pages\/1351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/media\/718"}],"wp:attachment":[{"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/media?parent=1351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}