{"id":2009,"date":"2020-07-03T09:23:28","date_gmt":"2020-07-03T07:23:28","guid":{"rendered":"https:\/\/axholmen.se\/?page_id=2009"},"modified":"2022-12-01T10:33:21","modified_gmt":"2022-12-01T09:33:21","slug":"forankring","status":"publish","type":"page","link":"https:\/\/axholmen.com\/sv\/forankring\/","title":{"rendered":"F\u00f6rankring"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Att initialt investera tillr\u00e4ckligt med tid och kraft p\u00e5 f\u00f6rankring inom organisationen \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas och g\u00f6r att \u00f6nskat resultat kan uppn\u00e5s snabbare.<\/p>\n","protected":false},"author":27,"featured_media":2018,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-hero.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2009","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nF\u00f6rankring - en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas med f\u00f6r\u00e4ndringsprojekt | Axholmen<\/title>\n<meta name=\"description\" content=\"Att initialt investera tillr\u00e4ckligt med tid och kraft p\u00e5 f\u00f6rankring inom organisationen \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas och g\u00f6r att \u00f6nskat resultat kan uppn\u00e5s snabbare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/axholmen.com\/sv\/forankring\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00f6rankring - en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas med f\u00f6r\u00e4ndringsprojekt | Axholmen\" \/>\n<meta property=\"og:description\" content=\"Att initialt investera tillr\u00e4ckligt med tid och kraft p\u00e5 f\u00f6rankring inom organisationen \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas och g\u00f6r att \u00f6nskat resultat kan uppn\u00e5s snabbare.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/axholmen.com\/sv\/forankring\/\" \/>\n<meta property=\"og:site_name\" content=\"Axholmen\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-01T09:33:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/axholmen.com\/wp-content\/uploads\/2020\/06\/trappa-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/forankring\\\/\",\"url\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/forankring\\\/\",\"name\":\"F\u00f6rankring - en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas med f\u00f6r\u00e4ndringsprojekt | Axholmen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/forankring\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/forankring\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/axholmen.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/trappa-scaled.jpg\",\"datePublished\":\"2020-07-03T07:23:28+00:00\",\"dateModified\":\"2022-12-01T09:33:21+00:00\",\"description\":\"Att initialt investera tillr\u00e4ckligt med tid och kraft p\u00e5 f\u00f6rankring inom organisationen \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas och g\u00f6r att \u00f6nskat resultat kan uppn\u00e5s snabbare.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/forankring\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/axholmen.com\\\/sv\\\/forankring\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/forankring\\\/#primaryimage\",\"url\":\"https:\\\/\\\/axholmen.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/trappa-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/axholmen.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/trappa-scaled.jpg\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/forankring\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Axholmen\",\"item\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"F\u00f6rankring\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/axholmen.com\\\/#website\",\"url\":\"https:\\\/\\\/axholmen.com\\\/\",\"name\":\"Axholmen\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/axholmen.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"F\u00f6rankring - en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas med f\u00f6r\u00e4ndringsprojekt | Axholmen","description":"Att initialt investera tillr\u00e4ckligt med tid och kraft p\u00e5 f\u00f6rankring inom organisationen \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas och g\u00f6r att \u00f6nskat resultat kan uppn\u00e5s snabbare.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/axholmen.com\/sv\/forankring\/","og_locale":"sv_SE","og_type":"article","og_title":"F\u00f6rankring - en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas med f\u00f6r\u00e4ndringsprojekt | Axholmen","og_description":"Att initialt investera tillr\u00e4ckligt med tid och kraft p\u00e5 f\u00f6rankring inom organisationen \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas och g\u00f6r att \u00f6nskat resultat kan uppn\u00e5s snabbare.","og_url":"https:\/\/axholmen.com\/sv\/forankring\/","og_site_name":"Axholmen","article_modified_time":"2022-12-01T09:33:21+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/axholmen.com\/wp-content\/uploads\/2020\/06\/trappa-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/axholmen.com\/sv\/forankring\/","url":"https:\/\/axholmen.com\/sv\/forankring\/","name":"F\u00f6rankring - en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas med f\u00f6r\u00e4ndringsprojekt | Axholmen","isPartOf":{"@id":"https:\/\/axholmen.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/axholmen.com\/sv\/forankring\/#primaryimage"},"image":{"@id":"https:\/\/axholmen.com\/sv\/forankring\/#primaryimage"},"thumbnailUrl":"https:\/\/axholmen.com\/wp-content\/uploads\/2020\/06\/trappa-scaled.jpg","datePublished":"2020-07-03T07:23:28+00:00","dateModified":"2022-12-01T09:33:21+00:00","description":"Att initialt investera tillr\u00e4ckligt med tid och kraft p\u00e5 f\u00f6rankring inom organisationen \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas och g\u00f6r att \u00f6nskat resultat kan uppn\u00e5s snabbare.","breadcrumb":{"@id":"https:\/\/axholmen.com\/sv\/forankring\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/axholmen.com\/sv\/forankring\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/axholmen.com\/sv\/forankring\/#primaryimage","url":"https:\/\/axholmen.com\/wp-content\/uploads\/2020\/06\/trappa-scaled.jpg","contentUrl":"https:\/\/axholmen.com\/wp-content\/uploads\/2020\/06\/trappa-scaled.jpg","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/axholmen.com\/sv\/forankring\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Axholmen","item":"https:\/\/axholmen.com\/sv\/"},{"@type":"ListItem","position":2,"name":"F\u00f6rankring"}]},{"@type":"WebSite","@id":"https:\/\/axholmen.com\/#website","url":"https:\/\/axholmen.com\/","name":"Axholmen","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/axholmen.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"}]}},"custom_fields":{"_wpml_media_featured":["1","1","1","1","1","1","1"],"_wpml_media_duplicate":["1","1","1","1","1","1","1"],"_wp_page_template":["page-hero.php"],"modules-below-content":["a:22:{i:0;s:43:\"group_page_modules_below-content_share-page\";i:1;s:45:\"group_page_modules_below-content_in-page-menu\";i:2;s:39:\"group_page_modules_below-content_anchor\";i:3;s:43:\"group_page_modules_below-content_text-block\";i:4;s:43:\"group_page_modules_below-content_text-block\";i:5;s:39:\"group_page_modules_below-content_anchor\";i:6;s:43:\"group_page_modules_below-content_text-block\";i:7;s:43:\"group_page_modules_below-content_text-block\";i:8;s:39:\"group_page_modules_below-content_anchor\";i:9;s:43:\"group_page_modules_below-content_text-block\";i:10;s:43:\"group_page_modules_below-content_text-block\";i:11;s:39:\"group_page_modules_below-content_anchor\";i:12;s:43:\"group_page_modules_below-content_text-block\";i:13;s:43:\"group_page_modules_below-content_text-block\";i:14;s:39:\"group_page_modules_below-content_anchor\";i:15;s:43:\"group_page_modules_below-content_text-block\";i:16;s:43:\"group_page_modules_below-content_text-block\";i:17;s:43:\"group_page_modules_below-content_text-block\";i:18;s:45:\"group_page_modules_below-content_contact-form\";i:19;s:43:\"group_page_modules_below-content_text-block\";i:20;s:42:\"group_page_modules_below-content_post-list\";i:21;s:43:\"group_page_modules_below-content_text-block\";}"],"_modules-below-content":["group_page_modules_below-content_modules"],"subtitle-title":["En f\u00f6ruts\u00e4ttning f\u00f6r att lyckas med f\u00f6r\u00e4ndringsprojekt"],"_subtitle-title":["group_page_subtitle-title"],"google-map-title":[""],"_google-map-title":["group_page_google-map-title"],"google-map-description":[""],"_google-map-description":["group_page_google-map-description"],"google-map-info-window":[""],"_google-map-info-window":["group_page_google-map-info-window"],"google-map":[""],"_google-map":["group_page_google-map"],"_thumbnail_id":["2018"],"_yoast_wpseo_metadesc":["Att initialt investera tillr\u00e4ckligt med tid och kraft p\u00e5 f\u00f6rankring inom organisationen \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas och g\u00f6r att \u00f6nskat resultat kan uppn\u00e5s snabbare."],"_yoast_wpseo_title":["%%title%% - en f\u00f6ruts\u00e4ttning f\u00f6r att lyckas med f\u00f6r\u00e4ndringsprojekt%%page%% | %%sitename%%"],"modules-below-content_0_template":["share-page\/default"],"_modules-below-content_0_template":["group_page_modules_below-content_share-page-template"],"modules-below-content_0_share_page_title":[""],"_modules-below-content_0_share_page_title":["group_page_modules_below-content_share-page_share_page_title"],"modules-below-content_0_share_page_description":["Skrivet av: Caroline \u00d6hrberg & Richard Nystr\u00f6m"],"_modules-below-content_0_share_page_description":["group_page_modules_below-content_share-page_share_page_description"],"modules-below-content_0_share_page_url":[""],"_modules-below-content_0_share_page_url":["group_page_modules_below-content_share-page_share_page_url"],"modules-below-content_0_share_page_services":["a:4:{i:0;s:8:\"Facebook\";i:1;s:7:\"Twitter\";i:2;s:8:\"LinkedIn\";i:3;s:5:\"Email\";}"],"_modules-below-content_0_share_page_services":["group_page_modules_below-content_share-page_share_page_services"],"modules-below-content_10_template":["text-block\/image-background"],"_modules-below-content_10_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_10_text-block-title":[""],"_modules-below-content_10_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_10_text-block-image":["1415"],"_modules-below-content_10_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_10_text-block-image-overlay":["1"],"_modules-below-content_10_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_10_text-block-description":[""],"_modules-below-content_10_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_10_text-block-buttons":[""],"_modules-below-content_10_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_1_template":["in-page-menu\/default"],"_modules-below-content_1_template":["group_page_modules_below-content_in-page-menu-template"],"modules-below-content_1_in_page_menu_title":["Inneh\u00e5ll"],"_modules-below-content_1_in_page_menu_title":["group_page_modules_below-content_in-page-menu_in_page_menu_title"],"modules-below-content_1_in_page_menu_description":[""],"_modules-below-content_1_in_page_menu_description":["group_page_modules_below-content_in-page-menu_in_page_menu_description"],"modules-below-content_1_in_page_menu_items_0_in_page_menu_link":["a:3:{s:5:\"title\";s:12:\"Introduktion\";s:3:\"url\";s:13:\"#introduktion\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_0_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_1_in_page_menu_items_1_in_page_menu_link":["a:3:{s:5:\"title\";s:20:\"Vad \u00e4r f\u00f6rankring?\";s:3:\"url\";s:16:\"#vadarforankring\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_1_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_1_in_page_menu_items":["5"],"_modules-below-content_1_in_page_menu_items":["group_page_modules_below-content_in-page-menu_in_page_menu_items"],"modules-below-content_1_in_page_menu_items_2_in_page_menu_link":["a:3:{s:5:\"title\";s:32:\"Tre grundpelare inom f\u00f6rankring\";s:3:\"url\";s:11:\"#tregrunder\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_2_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_2_template":["anchor\/default"],"_modules-below-content_2_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_2_anchor":["introduktion"],"_modules-below-content_2_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_4_template":["text-block\/image-background"],"_modules-below-content_4_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_4_text-block-title":[""],"_modules-below-content_4_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_4_text-block-image":["1415"],"_modules-below-content_4_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_4_text-block-image-overlay":["1"],"_modules-below-content_4_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_4_text-block-description":[""],"_modules-below-content_4_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_4_text-block-buttons":[""],"_modules-below-content_4_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_3_template":["text-block\/image-background"],"_modules-below-content_3_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_3_text-block-title":["Introduktion"],"_modules-below-content_3_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_3_text-block-image":["2016"],"_modules-below-content_3_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_3_text-block-image-overlay":["0"],"_modules-below-content_3_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_3_text-block-description":["De flesta av Axholmens projekt resulterar i n\u00e5gon form av f\u00f6r\u00e4ndring av kundernas verksamhet. Att initialt investera tillr\u00e4ckligt med tid och kraft p\u00e5 f\u00f6rankring inom organisationen \u00e4r en\u00a0 f\u00f6ruts\u00e4ttning f\u00f6r att lyckas och g\u00f6r att \u00f6nskat resultat kan uppn\u00e5s snabbare. Dessutom bidrar f\u00f6rankring till att f\u00f6r\u00e4ndringen blir en mer positiv upplevelse f\u00f6r de inblandade. Den h\u00e4r artikelnbelyser vikten av f\u00f6rankring inf\u00f6r uppstarten av en f\u00f6r\u00e4ndringsresa."],"_modules-below-content_3_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_3_text-block-buttons":[""],"_modules-below-content_3_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_5_template":["anchor\/default"],"_modules-below-content_5_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_5_anchor":["vadarforankring"],"_modules-below-content_5_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_6_template":["text-block\/default"],"_modules-below-content_6_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_6_text-block-title":["Vad \u00e4r f\u00f6rankring?"],"_modules-below-content_6_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_6_text-block-image":[""],"_modules-below-content_6_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_6_text-block-image-overlay":["0"],"_modules-below-content_6_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_6_text-block-description":["N\u00e4r beslut om f\u00f6r\u00e4ndring har tagits men genomf\u00f6randefasen\u00a0\u00e4nnu inte p\u00e5b\u00f6rjats, \u00e4r det kritiskt att kommunicera\u00a0om\u00a0f\u00f6r\u00e4ndringen i organisationen. Aktiviteter f\u00f6r att\u00a0s\u00e4kerst\u00e4lla\u00a0en gemensam f\u00f6rst\u00e5else hos medarbetarna,\r\nsamt\u00a0bem\u00f6ta och hantera den oro som ofta infinner sig\u00a0inf\u00f6r\u00a0f\u00f6r\u00e4ndringar kallar vi f\u00f6r f\u00f6rankring.\r\n\r\nBudskapet i f\u00f6rankringen m\u00e5ste inneh\u00e5lla tre grundpelare:\r\n<ol>\r\n \t<li>Gemensam syn p\u00e5 behov \u2013 Varf\u00f6r beh\u00f6vs f\u00f6r\u00e4ndringen? Vilka \u00e4r de bakomliggande drivkrafterna?<\/li>\r\n \t<li>Delad vision \u2013 Vad \u00e4r m\u00e5lbilden? Hur ser framtidsvisionen ut?<\/li>\r\n \t<li>Konkretisering av f\u00f6r\u00e4ndring \u2013 Vad inneb\u00e4r f\u00f6r\u00e4ndringen? Vilka konkreta steg ska tas?<\/li>\r\n<\/ol>\r\nOm n\u00e5gon av dessa misslyckas, \u00e4r risken stor att hela projektet misslyckas.\r\n\r\n[caption id=\"attachment_2010\" align=\"aligncenter\" width=\"805\"]<img class=\"wp-image-2010 size-full\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2020\/06\/forankring1.png\" alt=\"\" width=\"805\" height=\"250\" \/> Figur 1: Tre faktorer som beh\u00f6ver vara f\u00f6rankrade f\u00f6r att lyckas med f\u00f6r\u00e4ndringsprojekt: 1. Gemensam problembild 2. Delad vision 3. Konkreta n\u00e4sta steg.[\/caption]"],"_modules-below-content_6_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_6_text-block-buttons":[""],"_modules-below-content_6_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"_dp_original":["1955"],"_edit_lock":["1696258351:1"],"_edit_last":["50"],"modules-below-content_1_in_page_menu_items_3_in_page_menu_link":["a:3:{s:5:\"title\";s:20:\"Effektiv f\u00f6rankring\";s:3:\"url\";s:19:\"#effektivforankring\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_3_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_9_template":["text-block\/default"],"_modules-below-content_9_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_9_text-block-title":["Tre grundpelare inom f\u00f6rankring"],"_modules-below-content_9_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_9_text-block-image":[""],"_modules-below-content_9_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_9_text-block-image-overlay":["0"],"_modules-below-content_9_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_9_text-block-description":["<p style=\"text-align: center;\"><strong>GEMENSAM SYN P\u00c5 BEHOV<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nDet \u00e4r avg\u00f6rande att de som p\u00e5verkas av f\u00f6r\u00e4ndringen\u00a0<strong>f\u00f6rst\u00e5r<\/strong>\u00a0och accepterar de bakomliggande drivkrafterna.\u00a0Det m\u00e5ste finnas en tydlighet kring varf\u00f6r man inte kan\u00a0forts\u00e4tta som tidigare, exempelvis h\u00f6ga kostnader j\u00e4mf\u00f6rt\u00a0med konkurrenterna eller tappade marknadsandelar.\r\n\r\nDet r\u00e4cker dock inte med att kommunicera kring drivkrafterna per se utan det \u00e4r minst lika viktigt att visa p\u00e5\u00a0detta i handling \u2013 n\u00e5got som desto oftare gl\u00f6ms bort.\u00a0Ledningen f\u00e5r inte s\u00e4ga en sak och sedan agera p\u00e5 ett annat\u00a0s\u00e4tt \u2013 exempelvis flyga business class samtidigt som\u00a0f\u00f6retaget beh\u00f6ver g\u00f6ra besparingar.\r\n\r\nAtt man inte f\u00f6rmedlar detta \u201dvarf\u00f6r\u201d tillr\u00e4ckligt v\u00e4l ser vi\u00a0som ett huvudsk\u00e4l till varf\u00f6r f\u00f6retag inte lyckas med sin\u00a0f\u00f6rankring. H\u00e4r g\u00e4ller att ledningen visar uth\u00e5llighet och\u00a0h\u00e5ller en konsekvent linje genom hela f\u00f6r\u00e4ndringsfasen f\u00f6r\u00a0att lyckas.\r\n\r\n \r\n<p style=\"text-align: center;\"><strong>DELAD VISION<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nUt\u00f6ver kommunikation kring varf\u00f6r f\u00f6r\u00e4ndringen beh\u00f6vs\u00a0m\u00e5ste budskapet \u00e4ven m\u00e5la upp en m\u00e5lbild. En tilltalande\u00a0vision som uppr\u00e4tth\u00e5lls \u00f6ver tiden f\u00f6r\u00e4ndringen genomf\u00f6rs\u00a0kr\u00e4vs f\u00f6r att motivera organisationen till att\u00a0<strong>vilja<\/strong>\u00a0st\u00f6dja f\u00f6r\u00e4ndringen och kommer att g\u00f6ra att alla kan dra \u00e5t\u00a0samma h\u00e5ll. En s\u00e5dan m\u00e5lbild kan vara att \u201dn\u00e4r vi genomf\u00f6rt\u00a0f\u00f6r\u00e4ndringen framg\u00e5ngsrikt kan vi\u201d:\r\n<ul>\r\n \t<li>Vinna tillbaka v\u00e5r marknadsposition<\/li>\r\n \t<li>Anst\u00e4lla medarbetare igen<\/li>\r\n \t<li>\u00d6verleva som bolag<\/li>\r\n<\/ul>\r\nM\u00e5lbilden kan beskrivas p\u00e5 olika s\u00e4tt \u2013 i ord, med bilder eller\u00a0med siffror. Anv\u00e4nd g\u00e4rna en kombination.\r\n\r\n \r\n<p style=\"text-align: center;\"><strong>KONKRETISERING AV F\u00d6R\u00c4NDRING<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nDen tredje delen som inte f\u00e5r saknas i kommunikationen \u00e4r\u00a0en konkretisering av vad f\u00f6r\u00e4ndringen inneb\u00e4r. F\u00f6r\u00e4ndringsresan\u00a0m\u00e5ste brytas ner s\u00e5 att medarbetarna kan ta till sig\u00a0vad\u00a0den initialt inneb\u00e4r f\u00f6r dem. De m\u00e5ste f\u00f6rst\u00e5 sin egen\u00a0roll\u00a0i f\u00f6r\u00e4ndringen och hur just de kan g\u00f6ra skillnad.\r\n\r\nAtt konkretisera f\u00f6r\u00e4ndringen beh\u00f6ver inte n\u00f6dv\u00e4ndigtvis\u00a0betyda att man visar upp en detaljerad tids- och\u00a0aktivitetsplan \u00f6ver hela implementeringen, men b\u00f6r\u00a0\u00e5tminstone beskriva de f\u00f6rsta stegen i f\u00f6r\u00e4ndringen och hur\u00a0dessa ska genomf\u00f6ras. Exempelvis kan ett f\u00f6rsta steg vara\u00a0att respektive avdelningschef kallar till ett avdelningsm\u00f6te\u00a0f\u00f6r att diskutera med medarbetarna hur just den avdelningen kan bidra till att f\u00f6retaget som helhet n\u00e5r de\u00a0uppsatta m\u00e5len med f\u00f6r\u00e4ndringen. Detta underl\u00e4ttar medarbetarnas f\u00f6rst\u00e5else och ger verktyg till att\u00a0<strong>kunna<\/strong>\u00a0bidra positivt till f\u00f6r\u00e4ndringen."],"_modules-below-content_9_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_9_text-block-buttons":[""],"_modules-below-content_9_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_13_template":["text-block\/image-background"],"_modules-below-content_13_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_13_text-block-title":[""],"_modules-below-content_13_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_13_text-block-image":["1415"],"_modules-below-content_13_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_13_text-block-image-overlay":["1"],"_modules-below-content_13_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_13_text-block-description":[""],"_modules-below-content_13_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_13_text-block-buttons":[""],"_modules-below-content_13_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_7_template":["text-block\/image-background"],"_modules-below-content_7_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_7_text-block-title":[""],"_modules-below-content_7_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_7_text-block-image":["1415"],"_modules-below-content_7_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_7_text-block-image-overlay":["1"],"_modules-below-content_7_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_7_text-block-description":[""],"_modules-below-content_7_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_7_text-block-buttons":[""],"_modules-below-content_7_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_8_template":["anchor\/default"],"_modules-below-content_8_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_8_anchor":["tregrunder"],"_modules-below-content_8_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_19_template":["text-block\/default"],"_modules-below-content_19_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_19_text-block-title":["Om Axholmen"],"_modules-below-content_19_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_19_text-block-image":[""],"_modules-below-content_19_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_19_text-block-image-overlay":["0"],"_modules-below-content_19_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_19_text-block-description":["<img class=\"aligncenter size-full wp-image-1895\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2020\/01\/om-axholmen.png\" alt=\"\" width=\"1858\" height=\"805\" \/>"],"_modules-below-content_19_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_19_text-block-buttons":[""],"_modules-below-content_19_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_1_in_page_menu_items_4_in_page_menu_link":["a:3:{s:5:\"title\";s:15:\"Sammmanfattning\";s:3:\"url\";s:15:\"#sammanfattning\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_4_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_11_template":["anchor\/default"],"_modules-below-content_11_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_11_anchor":["effektivforankring"],"_modules-below-content_11_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_12_template":["text-block\/default"],"_modules-below-content_12_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_12_text-block-title":["Effektiv f\u00f6rankring"],"_modules-below-content_12_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_12_text-block-image":[""],"_modules-below-content_12_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_12_text-block-image-overlay":["0"],"_modules-below-content_12_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_12_text-block-description":["Att sammanst\u00e4lla ett kommunikationsmaterial med r\u00e4tt\u00a0budskap r\u00e4cker inte f\u00f6r att n\u00e5 framg\u00e5ng med f\u00f6rankringen.\u00a0Ett enhetligt budskap m\u00e5ste n\u00e5 ut till alla ber\u00f6rda niv\u00e5er\u00a0och h\u00e4r spelar mellanchefer ofta den viktigaste rollen. F\u00f6r\u00a0att kunna sprida r\u00e4tt budskap m\u00e5ste dessa chefer ges r\u00e4tt\u00a0f\u00f6ruts\u00e4ttningar \u2013 s\u00e5 som information i god tid, talarmanus\u00a0att utg\u00e5 ifr\u00e5n och inte minst v\u00e4gledning och utbildning kring\u00a0hur man bem\u00f6ter fr\u00e5gor och funderingar fr\u00e5n medarbetarna.\r\n\r\nF\u00f6rankringen kan \u00e4ven beh\u00f6va anpassas f\u00f6r olika m\u00e5lgrupper. Det finns ofta personer i organisationen som snabbt tar till sig m\u00e5lbilden och kan agera som positiva f\u00f6rebilder f\u00f6r sina medarbetare. Att uppmuntra dessa personer kan vara ett bra s\u00e4tt att f\u00e5 draghj\u00e4lp i f\u00f6rankringen. Det kan t.ex. g\u00f6ras genom att f\u00e5 deras input\u00a0till processen eller att ge dem en roll i f\u00f6r\u00e4ndringsarbetet.\r\n\r\nDet \u00e4r inte ovanligt att det finns personer som f\u00f6rs\u00f6ker\u00a0motverka f\u00f6r\u00e4ndringens syfte. Dessa personer b\u00f6r man\u00a0f\u00f6rs\u00f6ka omv\u00e4nda innan de sprider oro inf\u00f6r f\u00f6r\u00e4ndringen.\u00a0Man brukar tala om 20\/60\/20-regeln, d\u00e4r 20% \u00e4r positivt\u00a0inst\u00e4llda, 20% \u00e4r negativt inst\u00e4llda och 60% d\u00e4remellan \u00e4r\u00a0neutrala.\r\n\r\n \r\n\r\n[caption id=\"attachment_2012\" align=\"aligncenter\" width=\"647\"]<img class=\"wp-image-2012 size-full\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2020\/06\/forankring2.png\" alt=\"\" width=\"647\" height=\"356\" \/> Figur 2: 20\/60\/20-regeln.[\/caption]"],"_modules-below-content_12_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_12_text-block-buttons":[""],"_modules-below-content_12_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_14_template":["anchor\/default"],"_modules-below-content_14_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_14_anchor":["sammanfattning"],"_modules-below-content_14_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_15_template":["text-block\/default"],"_modules-below-content_15_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_15_text-block-title":["Sammanfattning"],"_modules-below-content_15_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_15_text-block-image":[""],"_modules-below-content_15_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_15_text-block-image-overlay":["0"],"_modules-below-content_15_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_15_text-block-description":["F\u00f6r\u00e4ndringar \u00e4r numera en naturlig del av vardagen f\u00f6r\u00a0f\u00f6retag och att bem\u00e4stra f\u00f6rankring \u00e4r d\u00e4rmed kritiskt. F\u00f6rankring tar tid, b\u00e5de att planera och att genomf\u00f6ra, och\u00a0man m\u00e5ste \u00e4ven ge de ber\u00f6rda tid att k\u00e4nslom\u00e4ssigt sm\u00e4lta\u00a0f\u00f6r\u00e4ndringen \u2013\u00a0<strong>att f\u00f6rst\u00e5, kunna och vilja<\/strong>\u00a0med b\u00e5de hj\u00e4rnan och magen. Ledningen m\u00e5ste vara beredda p\u00e5 att\u00a0visa uth\u00e5llighet och beslutsamhet samt repetera budskapen\u00a0om och om igen. V\u00e5r erfarenhet \u00e4r att tid investerat i f\u00f6rankring betalar tillbaka sig m\u00e5nga g\u00e5nger om i genomf\u00f6randefasen\r\nav f\u00f6r\u00e4ndringsresan.\r\n\r\n \r\n\r\n<img class=\"size-full wp-image-2014 aligncenter\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2020\/06\/forankring3.png\" alt=\"\" width=\"3468\" height=\"1838\" \/>\r\n\r\n \r\n\r\n "],"_modules-below-content_15_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_15_text-block-buttons":[""],"_modules-below-content_15_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_16_template":["text-block\/image-background"],"_modules-below-content_16_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_16_text-block-title":["L\u00e4s mer om hur vi kan hj\u00e4lpa ert f\u00f6retag"],"_modules-below-content_16_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_16_text-block-image":["769"],"_modules-below-content_16_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_16_text-block-image-overlay":["0"],"_modules-below-content_16_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_16_text-block-description":[""],"_modules-below-content_16_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_16_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:23:\"Optimera dina int\u00e4kter\";s:3:\"url\";s:56:\"https:\/\/axholmen.com\/sv\/tjanster\/kommersiell-optimering\/\";s:6:\"target\";s:6:\"_blank\";}"],"_modules-below-content_16_text-block-buttons_0_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_16_text-block-buttons_0_button-color":["primary"],"_modules-below-content_16_text-block-buttons_0_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_16_text-block-buttons_0_button-ghost":["0"],"_modules-below-content_16_text-block-buttons_0_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_16_text-block-buttons_0_button-icon":[""],"_modules-below-content_16_text-block-buttons_0_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_16_text-block-buttons_1_button-link":["a:3:{s:5:\"title\";s:39:\"Utforma din organisation f\u00f6r framtiden\";s:3:\"url\";s:56:\"https:\/\/axholmen.com\/sv\/tjanster\/strukturell-forandring\/\";s:6:\"target\";s:6:\"_blank\";}"],"_modules-below-content_16_text-block-buttons_1_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_16_text-block-buttons_1_button-color":["primary"],"_modules-below-content_16_text-block-buttons_1_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_16_text-block-buttons_1_button-ghost":["0"],"_modules-below-content_16_text-block-buttons_1_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_16_text-block-buttons_1_button-icon":[""],"_modules-below-content_16_text-block-buttons_1_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_16_text-block-buttons_2_button-link":["a:3:{s:5:\"title\";s:29:\"Skapa best\u00e5ende effektivitet\";s:3:\"url\";s:58:\"https:\/\/axholmen.com\/sv\/tjanster\/effektivitetsforbattring\/\";s:6:\"target\";s:6:\"_blank\";}"],"_modules-below-content_16_text-block-buttons_2_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_16_text-block-buttons_2_button-color":["primary"],"_modules-below-content_16_text-block-buttons_2_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_16_text-block-buttons_2_button-ghost":["0"],"_modules-below-content_16_text-block-buttons_2_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_16_text-block-buttons_2_button-icon":[""],"_modules-below-content_16_text-block-buttons_2_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_16_text-block-buttons":["3"],"_modules-below-content_16_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_18_template":["contact-form\/default"],"_modules-below-content_18_template":["group_page_modules_below-content_contact-form-template"],"modules-below-content_18_contact-form-title":["Kontakta oss g\u00e4rna f\u00f6r mer information eller f\u00f6r att boka ett f\u00f6ruts\u00e4ttningsl\u00f6st m\u00f6te"],"_modules-below-content_18_contact-form-title":["group_page_modules_below-content_contact-form_contact-form-title"],"modules-below-content_18_contact-form-image":["633"],"_modules-below-content_18_contact-form-image":["group_page_modules_below-content_contact-form_contact-form-image"],"modules-below-content_18_contact-form-description":[""],"_modules-below-content_18_contact-form-description":["group_page_modules_below-content_contact-form_contact-form-description"],"modules-below-content_18_contact-form-id":["433"],"_modules-below-content_18_contact-form-id":["group_page_modules_below-content_contact-form_contact-form-id"],"modules-below-content_20_template":["post-list\/default"],"_modules-below-content_20_template":["group_page_modules_below-content_post-list-template"],"modules-below-content_20_post-list-title":["Ta del av v\u00e5ra Whitepapers"],"_modules-below-content_20_post-list-title":["group_page_modules_below-content_post-list_post-list-title"],"modules-below-content_20_post-list-description":[""],"_modules-below-content_20_post-list-description":["group_page_modules_below-content_post-list_post-list-description"],"modules-below-content_20_post-list-posts":["a:3:{i:0;s:4:\"1982\";i:1;s:3:\"256\";i:2;s:3:\"834\";}"],"_modules-below-content_20_post-list-posts":["group_page_modules_below-content_post-list_post-list-posts"],"modules-below-content_21_template":["text-block\/default"],"_modules-below-content_21_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_21_text-block-title":[""],"_modules-below-content_21_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_21_text-block-image":[""],"_modules-below-content_21_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_21_text-block-image-overlay":["0"],"_modules-below-content_21_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_21_text-block-description":[""],"_modules-below-content_21_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_21_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:36:\"Ta del av flera av v\u00e5ra whitepapers\";s:3:\"url\";s:36:\"https:\/\/axholmen.com\/sv\/inspiration\/\";s:6:\"target\";s:6:\"_blank\";}"],"_modules-below-content_21_text-block-buttons_0_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_21_text-block-buttons_0_button-color":["primary"],"_modules-below-content_21_text-block-buttons_0_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_21_text-block-buttons_0_button-ghost":["1"],"_modules-below-content_21_text-block-buttons_0_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_21_text-block-buttons_0_button-icon":[""],"_modules-below-content_21_text-block-buttons_0_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_21_text-block-buttons":["1"],"_modules-below-content_21_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"_yoast_wpseo_estimated-reading-time-minutes":["0"],"modules-below-content_17_template":["text-block\/default"],"_modules-below-content_17_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_17_text-block-title":["Vill du veta mer? Kontakta f\u00f6rfattare och ansvarig partner"],"_modules-below-content_17_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_17_text-block-image":[""],"_modules-below-content_17_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_17_text-block-image-overlay":["0"],"_modules-below-content_17_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_17_text-block-description":["<img class=\"alignnone size-full wp-image-2700\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2021\/11\/caroline-ohrberg-partner-eng.png\" alt=\"\" width=\"1427\" height=\"472\" \/>"],"_modules-below-content_17_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_17_text-block-buttons":[""],"_modules-below-content_17_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"_yoast_wpseo_focuskw":["f\u00f6rankring"],"_yoast_wpseo_linkdex":["40"],"_yoast_wpseo_wordproof_timestamp":[""]},"_links":{"self":[{"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/pages\/2009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/comments?post=2009"}],"version-history":[{"count":0,"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/pages\/2009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/media\/2018"}],"wp:attachment":[{"href":"https:\/\/axholmen.com\/sv\/wp-json\/wp\/v2\/media?parent=2009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}