{"id":2020,"date":"2020-07-03T09:31:38","date_gmt":"2020-07-03T07:31:38","guid":{"rendered":"https:\/\/axholmen.se\/?page_id=2020"},"modified":"2022-12-05T04:22:50","modified_gmt":"2022-12-05T03:22:50","slug":"supplychain-och-e-handel","status":"publish","type":"page","link":"https:\/\/axholmen.com\/sv\/supplychain-och-e-handel\/","title":{"rendered":"Supply chain och e-handel"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

E-handeln forts\u00e4tter att v\u00e4xa kraftigt med ca 15% per \u00e5r och st\u00e5r f\u00f6r en allt st\u00f6rre del av f\u00f6retagens f\u00f6rs\u00e4ljning. 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Allt fler uppt\u00e4cker funktionens betydelse f\u00f6r l\u00f6nsam tillv\u00e4xt.\r\n\r\nMed stigande f\u00f6rs\u00e4ljningsvolymer \u00f6ver n\u00e4tet\u00a0\u00f6kar komplexiteten i varuf\u00f6rs\u00f6rjningen och\u00a0m\u00e5nga f\u00f6retag beskriver en situation med\u00a0l\u00e5dor upp till taket, bristf\u00e4llig kundservice,\u00a0l\u00e5nga leveranstider och eskalerande kostnader\u00a0\u2013 detta kan undvikas.\u00a0Genom att utg\u00e5 fr\u00e5n f\u00f6retagets\u00a0\u00f6vergripande strategi och tillv\u00e4xtm\u00e5l kan\u00a0supply chain-funktionen ist\u00e4llet bli nyckeln till\u00a0l\u00f6nsam tillv\u00e4xt. I detta white paper vill vi dela\u00a0med oss av n\u00e5gra konkreta tips f\u00f6r att skapa\u00a0en effektiv och skalbar supply chain-funktion\u00a0f\u00f6r f\u00f6rs\u00e4ljning genom flera kanaler."],"_modules-below-content_3_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_3_text-block-buttons":[""],"_modules-below-content_3_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_5_template":["anchor\/default"],"_modules-below-content_5_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_5_anchor":["tretips"],"_modules-below-content_5_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_6_template":["text-block\/default"],"_modules-below-content_6_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_6_text-block-title":["Tre tips f\u00f6r att skapa en effektiv och skalbar supply chain-funktion"],"_modules-below-content_6_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_6_text-block-image":[""],"_modules-below-content_6_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_6_text-block-image-overlay":["0"],"_modules-below-content_6_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_6_text-block-description":["<h4 style=\"text-align: center;\">1. LYFT BLICKEN \u2013 ANPASSA SUPPLY CHAIN EFTER F\u00d6RETAGETS STRATEGISKA M\u00c5L<\/h4>\r\n\r\n<hr \/>\r\n\r\n\u00d6vers\u00e4tt f\u00f6retagets strategi till krav p\u00e5 supply\u00a0chain-funktionen: vad skall prioriteras \u2013\u00a0tillv\u00e4xt, l\u00f6nsamhet eller kundupplevelse?\r\n\r\n[caption id=\"attachment_2021\" align=\"aligncenter\" width=\"567\"]<img class=\"wp-image-2021 size-full\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2020\/06\/supplychain1.png\" alt=\"\" width=\"567\" height=\"371\" \/> Figur 1. Strategiska prioriteringar[\/caption]\r\n\r\n\u00c4r supply chain-funktionen anpassad f\u00f6r att:\r\n<ul>\r\n \t<li>st\u00f6dja tillv\u00e4xtplanen f\u00f6r nya produkter\u00a0och geografiska marknader?<\/li>\r\n \t<li>bibeh\u00e5lla l\u00f6nsamheten vid \u00f6kande\u00a0volymer i multipla kanaler?<\/li>\r\n \t<li>m\u00f6ta kundernas \u00f6kande krav p\u00e5 snabba\u00a0och tillf\u00f6rlitliga leveranser?<\/li>\r\n<\/ul>\r\nPlanera t.ex. tidigt f\u00f6r kommande f\u00f6rs\u00e4ljningsvolymer och anpassa tyngdpunkten i supply chain-plattformen d\u00e4refter. Vidare kan geografiska avst\u00e5nd och skillnader i l\u00f6neniv\u00e5er f\u00e5 stor betydelse f\u00f6r b\u00e5de l\u00f6nsamhet och tillv\u00e4xt. Innan tillr\u00e4ckliga volymer n\u00e5s p\u00e5 en ny geografisk marknad kan t.ex. samarbeten med en extern partner som hanterar lager och distribution minska risken. Grundprincipen b\u00f6r dock vara att centralisera lagring och distribution f\u00f6r att dra nytta av skalf\u00f6rdelar\u00a0och l\u00e4gre distributionskostnader.\r\n\r\n \r\n<h4 style=\"text-align: center;\">2. B\u00d6RJA ENKELT \u2013 MEN SKAPA R\u00c4TT F\u00d6RUTS\u00c4TTNINGAR F\u00d6R \u00d6KANDE VOLYMER<\/h4>\r\n\r\n<hr \/>\r\n\r\nDet \u00e4r l\u00e4ttare att g\u00f6ra r\u00e4tt fr\u00e5n b\u00f6rjan. N\u00e4r\u00a0volymerna v\u00e4l tar fart \u00f6kar komplexiteten\u00a0drastiskt och avvikelsehanteringen kan snabbt\u00a0bli \u00f6verv\u00e4ldigande. T\u00e4nk p\u00e5 att:\r\n<ul>\r\n \t<li>Renodla fl\u00f6den genom att exempelvis\u00a0separera returhanteringen och lyfta ut\u00a0avvikelsehantering ur det ordinarie fl\u00f6det<\/li>\r\n \t<li>Definiera tydliga processer och skapa\u00a0f\u00f6ruts\u00e4ttningar f\u00f6r effektiv lagerstyrning\u00a0genom att t.ex. registrera vikt, volym och\u00a0fullst\u00e4ndig artikelbeskrivning redan fr\u00e5n\u00a0start<\/li>\r\n \t<li>V\u00e4lj enkla l\u00f6sningar \u2013 t.ex. kan\u00a0streckkodsetiketter f\u00f6r artikelidentifiering\u00a0vara ett kostnadseffektivt alternativ till\u00a0mer komplexa RFID-l\u00f6sningar<\/li>\r\n \t<li>Str\u00e4va efter flexibilitet och \u00f6verv\u00e4g d\u00e4rf\u00f6r noggrant aff\u00e4rsnyttan av investeringar i automatiserade lagersystem. Hur ser investeringshorisonten ut? Hur l\u00e4nge kommer lagret att ligga kvar p\u00e5 nuvarande plats? \u00c4r volymerna tillr\u00e4ckliga och sortimentet f\u00f6ruts\u00e4gbart och l\u00e4mpligt f\u00f6r automatisering?<\/li>\r\n<\/ul>\r\n \r\n<h4 style=\"text-align: center;\">3. SAMARBETA MELLAN FUNKTIONER \u2013 SKAPA EN AFF\u00c4RSORIENTERAD SUPPLY CHAIN-FUNKTION<\/h4>\r\n\r\n<hr \/>\r\n\r\nEn aff\u00e4rsorienterad supply chain-funktion som\u00a0samarbetar med \u00f6vriga funktioner i f\u00f6retaget\u00a0kan bidra till l\u00f6nsam tillv\u00e4xt p\u00e5 flera olika s\u00e4tt:\r\n<ul>\r\n \t<li>\u00d6kad konverteringsgrad genom differentierade leveranss\u00e4tt och r\u00e4tt produkt p\u00e5 r\u00e4tt plats i r\u00e4tt tid \u2013 en\u00a0utmaning som blir allt mer komplex med\u00a0fler kanaler och lagerpunkter<\/li>\r\n \t<li>N\u00f6jda kunder genom p\u00e5litlig information\u00a0och korrekt hanterade och f\u00f6rpackade\u00a0produkter<\/li>\r\n \t<li>\u00d6kad l\u00f6nsamhet genom att allokera\u00a0kostnader efter faktiska kostnadsdrivare\u00a0som lagring, hantering, distribution och\u00a0returgrad kan r\u00e4tt sortimentsbeslut fattas\u00a0och produktl\u00f6nsamheten \u00f6ka<\/li>\r\n \t<li>Kontroll p\u00e5 kapitalbindningen: genom att optimera lagerniv\u00e5er kan kapital frig\u00f6ras till andra \u00e4ndam\u00e5l. Genom en proaktiv process f\u00f6r utg\u00e5ende artiklar kan t.ex. kampanjer leda till b\u00e5de minskad kapitalbindning och l\u00e4gre behov av nedskrivningar \u2013 n\u00e5got som dessutom minskar risken f\u00f6r l\u00e5dor upp till taket<\/li>\r\n<\/ul>"],"_modules-below-content_6_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_6_text-block-buttons":[""],"_modules-below-content_6_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_9_template":["text-block\/default"],"_modules-below-content_9_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_9_text-block-title":["Sammanfattning"],"_modules-below-content_9_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_9_text-block-image":[""],"_modules-below-content_9_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_9_text-block-image-overlay":["0"],"_modules-below-content_9_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_9_text-block-description":["En effektiv supply chain-funktion blir allt\u00a0viktigare i kampen om kunderna vid\u00a0f\u00f6rs\u00e4ljning \u00f6ver n\u00e4tet. 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