{"id":2581,"date":"2017-05-20T10:26:45","date_gmt":"2017-05-20T08:26:45","guid":{"rendered":"https:\/\/axholmen.se\/?page_id=2581"},"modified":"2022-12-05T04:23:34","modified_gmt":"2022-12-05T03:23:34","slug":"tillbaka-till-framtiden","status":"publish","type":"page","link":"https:\/\/axholmen.com\/sv\/tillbaka-till-framtiden\/","title":{"rendered":"Tillbaka till Framtiden"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Idag st\u00e5r digitalisering h\u00f6gt upp p\u00e5 m\u00e5nga f\u00f6retags agendor, men trots detta saknas ofta en tydlig digitaliseringsstrategi. M\u00e5nga investerar i ny teknologi f\u00f6r att l\u00f6sa problem utan att ha en klar bild av hur dessa investeringar f\u00f6rh\u00e5ller sig till f\u00f6retagets \u00f6vergripande m\u00e5l. H\u00e4r summerar vi ett antal steg f\u00f6r att s\u00e4kerst\u00e4lla att den digitala resan b\u00f6rjar i r\u00e4tt \u00e4nde och d\u00e4rmed bidrar till ett l\u00e5ngsiktigt och konkret aff\u00e4rsv\u00e4rde.<\/p>\n","protected":false},"author":6,"featured_media":1092,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-hero.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2581","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTillbaka till Framtiden - Konkreta tips f\u00f6r att maximera resultatet | Axholmen<\/title>\n<meta name=\"description\" content=\"Kostnader som \u00f6ver tid \u00f6kat i f\u00f6rh\u00e5llande till int\u00e4kterna, nya f\u00f6ruts\u00e4ttningar p\u00e5 marknaden eller behov f\u00f6r att frig\u00f6ra kapital? Det finns m\u00e5nga drivkrafter f\u00f6r att minska ett f\u00f6retagets kostnader. Axholmens erfarenhet visar att det finns potential f\u00f6r kostnadsreduktion i alla f\u00f6retag, s\u00e5v\u00e4l stora som sm\u00e5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/axholmen.com\/sv\/tillbaka-till-framtiden\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tillbaka till Framtiden - Konkreta tips f\u00f6r att maximera resultatet | Axholmen\" \/>\n<meta property=\"og:description\" content=\"Kostnader som \u00f6ver tid \u00f6kat i f\u00f6rh\u00e5llande till int\u00e4kterna, nya f\u00f6ruts\u00e4ttningar p\u00e5 marknaden eller behov f\u00f6r att frig\u00f6ra kapital? Det finns m\u00e5nga drivkrafter f\u00f6r att minska ett f\u00f6retagets kostnader. Axholmens erfarenhet visar att det finns potential f\u00f6r kostnadsreduktion i alla f\u00f6retag, s\u00e5v\u00e4l stora som sm\u00e5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/axholmen.com\/sv\/tillbaka-till-framtiden\/\" \/>\n<meta property=\"og:site_name\" content=\"Axholmen\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-05T03:23:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/axholmen.com\/wp-content\/uploads\/2019\/01\/investeringar-tillvaxt-och-kostnader-1920x1080.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/tillbaka-till-framtiden\\\/\",\"url\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/tillbaka-till-framtiden\\\/\",\"name\":\"Tillbaka till Framtiden - Konkreta tips f\u00f6r att maximera resultatet | Axholmen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/tillbaka-till-framtiden\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/axholmen.com\\\/sv\\\/tillbaka-till-framtiden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/axholmen.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/investeringar-tillvaxt-och-kostnader.jpg\",\"datePublished\":\"2017-05-20T08:26:45+00:00\",\"dateModified\":\"2022-12-05T03:23:34+00:00\",\"description\":\"Kostnader som \u00f6ver tid \u00f6kat i f\u00f6rh\u00e5llande till int\u00e4kterna, nya f\u00f6ruts\u00e4ttningar p\u00e5 marknaden eller behov f\u00f6r att frig\u00f6ra kapital? 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Axholmens erfarenhet visar att det finns potential f\u00f6r kostnadsreduktion i alla f\u00f6retag, s\u00e5v\u00e4l stora som sm\u00e5."],"_yoast_wpseo_title":["%%title%% - Konkreta tips f\u00f6r att maximera resultatet%%page%% | %%sitename%%"],"modules-below-content_7_template":["text-block\/default"],"_modules-below-content_7_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_7_text-block-title":[""],"_modules-below-content_7_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_7_text-block-image":[""],"_modules-below-content_7_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_7_text-block-image-overlay":["0"],"_modules-below-content_7_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_7_text-block-description":["<p style=\"text-align: center;\"><strong>2. VISUALISERA DEN DIGITALA M\u00c5LBILDEN<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nMed metoder som trendspaning, kunddialog\/-unders\u00f6kningar, inspirationsbes\u00f6k och kreativa arbetsm\u00f6ten kan den digitala framtiden om 3-5 \u00e5r visualiseras, med b\u00e5de hot och m\u00f6jligheter:\r\n<ul>\r\n \t<li>\u00a0Vilka framg\u00e5ngsrika digitala l\u00f6sningar ser vi redan nu att v\u00e5ra konkurrenter eller andra branscher anv\u00e4nder sig av?<\/li>\r\n \t<li>Vilken teknikutveckling och digitalisering f\u00f6rutsp\u00e5s p\u00e5verka och influera branschen? Vilka potentiella partnerskap finns d\u00e4r ute?<\/li>\r\n \t<li>Vilka m\u00f6jliga f\u00f6r\u00e4ndringar i beteenden och aff\u00e4rsmodeller, drivet av teknikutveckling, kan t\u00e4nkas p\u00e5verka\u00a0f\u00f6retagets digitala ekosystem?<\/li>\r\n<\/ul>\r\nUtg\u00e5 fr\u00e5n \u00f6vningen ovan samt f\u00f6retagets \u00f6vergripande\u00a0m\u00e5l och strategi n\u00e4r den digitala m\u00e5lbilden ska definieras.\u00a0Digitalisering \u00e4r inte en m\u00e5ls\u00e4ttning i sig sj\u00e4lv, utan ska driva\u00a0ett aff\u00e4rsv\u00e4rde (se figur 2). I det fall ett tydligt disruptivt hot\u00a0identifieras i analysen ovan, kan det beh\u00f6vas en revidering\u00a0av f\u00f6retagets \u00f6vergripande m\u00e5l och strategi.\r\n\r\n[caption id=\"attachment_2598\" align=\"aligncenter\" width=\"532\"]<img class=\"size-full wp-image-2598\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2021\/09\/digitalisering-bild-2-ny.png\" alt=\"\" width=\"532\" height=\"456\" \/> Figur 2: Digital m\u00e5lbild \u2013 Exempel detaljhandeln[\/caption]"],"_modules-below-content_7_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_7_text-block-buttons":[""],"_modules-below-content_7_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_8_template":["text-block\/default"],"_modules-below-content_8_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_8_text-block-title":[""],"_modules-below-content_8_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_8_text-block-image":[""],"_modules-below-content_8_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_8_text-block-image-overlay":["0"],"_modules-below-content_8_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_8_text-block-description":["<p style=\"text-align: center;\"><strong>3.UTV\u00c4RDERA DEN DIGITALA MOGNADEN<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nF\u00f6r att f\u00f6rst\u00e5 f\u00f6retagets digitala styrkor och svagheter, grupperas kopplingarna i det digitala ekosystemet i ett antal\u00a0omr\u00e5den. I Axholmens modell utv\u00e4rderas omr\u00e5dena p\u00e5\u00a0en skala 1-4, med avseende p\u00e5 digital mognad (se figur 3).\u00a0Analysen kan \u00e4ven g\u00f6ras i j\u00e4mf\u00f6relse med utvalda konkurrenter.\r\n\r\n[caption id=\"attachment_2592\" align=\"aligncenter\" width=\"602\"]<img class=\"size-full wp-image-2592\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2021\/09\/digitalisering-bild-3-webb.png\" alt=\"\" width=\"602\" height=\"1068\" \/> Figur 3: Analys av digital mognad \u2013 Exempel detaljhandeln (Ej utt\u00f6mmande)[\/caption]"],"_modules-below-content_8_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_8_text-block-buttons":[""],"_modules-below-content_8_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_0_template":["share-page\/default"],"_modules-below-content_0_template":["group_page_modules_below-content_share-page-template"],"modules-below-content_0_share_page_title":[""],"_modules-below-content_0_share_page_title":["group_page_modules_below-content_share-page_share_page_title"],"modules-below-content_0_share_page_description":["Skrivet av: Anna Nordberg, Daniel Bajka & Maitham Ridha"],"_modules-below-content_0_share_page_description":["group_page_modules_below-content_share-page_share_page_description"],"modules-below-content_0_share_page_url":[""],"_modules-below-content_0_share_page_url":["group_page_modules_below-content_share-page_share_page_url"],"modules-below-content_0_share_page_services":["a:4:{i:0;s:8:\"Facebook\";i:1;s:7:\"Twitter\";i:2;s:8:\"LinkedIn\";i:3;s:5:\"Email\";}"],"_modules-below-content_0_share_page_services":["group_page_modules_below-content_share-page_share_page_services"],"modules-below-content_9_template":["text-block\/default"],"_modules-below-content_9_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_9_text-block-title":[""],"_modules-below-content_9_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_9_text-block-image":[""],"_modules-below-content_9_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_9_text-block-image-overlay":["0"],"_modules-below-content_9_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_9_text-block-description":["<p style=\"text-align: center;\"><strong>4. DEFINIERA DEN DIGITALA STRATEGIN<\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\nDet \u00e4r nu dags att definiera f\u00f6retagets digitala strategi, vilket\u00a0n\u00e5got f\u00f6renklat g\u00f6rs genom att adressera de svagheter och\u00a0utnyttja de styrkor som tar f\u00f6retaget till den digitala m\u00e5lbilden.\r\nF\u00f6r Unified Commerce-exemplet fr\u00e5n Figur 2 skulle det\u00a0kunna\u00a0vara:\r\n<ol>\r\n \t<li>Utnyttja styrkan inom \u201dKundinformation\u201d och satsa p\u00e5\u00a0individualiserade kampanjer och lojalitetserbjudanden\u00a0b\u00e5de online och via t.ex. beacons n\u00e4ra fysiska butiker.<\/li>\r\n \t<li>Adressera svagheten inom \u201cLager \/ Logistik\u201d med full\u00a0transparens och h\u00f6g kvalitet i orderprocess och\u00a0lagersaldo, samt genom partnerskap kring kreativa \u201clast\u00a0mile\u201d-valm\u00f6jligheter f\u00f6r kund.<\/li>\r\n<\/ol>"],"_modules-below-content_9_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_9_text-block-buttons":[""],"_modules-below-content_9_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_10_template":["text-block\/image-background"],"_modules-below-content_10_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_10_text-block-title":[""],"_modules-below-content_10_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_10_text-block-image":["1415"],"_modules-below-content_10_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_10_text-block-image-overlay":["1"],"_modules-below-content_10_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_10_text-block-description":[""],"_modules-below-content_10_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_10_text-block-buttons":[""],"_modules-below-content_10_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_1_template":["in-page-menu\/default"],"_modules-below-content_1_template":["group_page_modules_below-content_in-page-menu-template"],"modules-below-content_1_in_page_menu_title":["Inneh\u00e5ll"],"_modules-below-content_1_in_page_menu_title":["group_page_modules_below-content_in-page-menu_in_page_menu_title"],"modules-below-content_1_in_page_menu_description":[""],"_modules-below-content_1_in_page_menu_description":["group_page_modules_below-content_in-page-menu_in_page_menu_description"],"modules-below-content_1_in_page_menu_items_0_in_page_menu_link":["a:3:{s:5:\"title\";s:12:\"Introduktion\";s:3:\"url\";s:13:\"#introduktion\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_0_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_1_in_page_menu_items_1_in_page_menu_link":["a:3:{s:5:\"title\";s:77:\"Fyra steg f\u00f6r att s\u00e4kerst\u00e4lla att den digitala resan b\u00f6rjar i r\u00e4tt \u00e4nde\";s:3:\"url\";s:9:\"#fyrasteg\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_1_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_1_in_page_menu_items":["3"],"_modules-below-content_1_in_page_menu_items":["group_page_modules_below-content_in-page-menu_in_page_menu_items"],"modules-below-content_1_in_page_menu_items_2_in_page_menu_link":["a:3:{s:5:\"title\";s:15:\"Sammmanfattning\";s:3:\"url\";s:15:\"#sammanfattning\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_1_in_page_menu_items_2_in_page_menu_link":["group_page_modules_below-content_in-page-menu_in_page_menu_items_in_page_menu_link"],"modules-below-content_2_template":["anchor\/default"],"_modules-below-content_2_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_2_anchor":["introduktion"],"_modules-below-content_2_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_12_template":["text-block\/default"],"_modules-below-content_12_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_12_text-block-title":["Sammanfattning"],"_modules-below-content_12_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_12_text-block-image":[""],"_modules-below-content_12_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_12_text-block-image-overlay":["0"],"_modules-below-content_12_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_12_text-block-description":["<img class=\"aligncenter size-full wp-image-2594\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2021\/09\/tillbaka-till-framtiden.png\" alt=\"\" width=\"1200\" height=\"590\" \/>\r\n\r\nAxholmen rekommenderar fyra steg som inledning p\u00e5 f\u00f6retagets digitala resa:\r\n<ol>\r\n \t<li>F\u00f6rst\u00e5 det digitala ekosystemet och kartl\u00e4gg digitala kopplingar mellan f\u00f6retaget och huvudintressenter.<\/li>\r\n \t<li>Visualisera den digitala m\u00e5lbilden om 3-5 \u00e5r med hj\u00e4lp av framtidsspaning och f\u00f6retagets \u00f6vergripande m\u00e5l.<\/li>\r\n \t<li>Utv\u00e4rdera den digitala mognaden, f\u00f6rst\u00e5 f\u00f6retagets\u00a0styrkor och svagheter.<\/li>\r\n \t<li>Definiera den digitala strategin genom att adressera\u00a0svagheter och utnyttja styrkor mot den digitala m\u00e5lbilden.<\/li>\r\n<\/ol>\r\nAtt s\u00e4tta en digital strategi handlar inte om att v\u00e4lja specifika\u00a0systeml\u00f6sningar, det handlar om att inspirera och definiera\u00a0en tydlig riktning f\u00f6r f\u00f6retagets digitala resa. Om resan b\u00f6rjar i\u00a0r\u00e4tt \u00e4nde skapas ett st\u00f6d f\u00f6r investeringsbeslut, v\u00e4gval och\u00a0prioriteringar, vilket i sin tur bidrar till l\u00e5ngsiktiga aff\u00e4rsv\u00e4rden\u00a0och resultat."],"_modules-below-content_12_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_12_text-block-buttons":[""],"_modules-below-content_12_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_4_template":["text-block\/image-background"],"_modules-below-content_4_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_4_text-block-title":[""],"_modules-below-content_4_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_4_text-block-image":["1415"],"_modules-below-content_4_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_4_text-block-image-overlay":["1"],"_modules-below-content_4_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_4_text-block-description":[""],"_modules-below-content_4_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_4_text-block-buttons":[""],"_modules-below-content_4_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_13_template":["text-block\/image-background"],"_modules-below-content_13_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_13_text-block-title":["L\u00e4s mer om hur vi kan hj\u00e4lpa ert f\u00f6retag"],"_modules-below-content_13_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_13_text-block-image":["769"],"_modules-below-content_13_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_13_text-block-image-overlay":["0"],"_modules-below-content_13_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_13_text-block-description":[""],"_modules-below-content_13_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_13_text-block-buttons":["3"],"_modules-below-content_13_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_3_template":["text-block\/image-background"],"_modules-below-content_3_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_3_text-block-title":["Introduktion"],"_modules-below-content_3_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_3_text-block-image":["1467"],"_modules-below-content_3_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_3_text-block-image-overlay":["0"],"_modules-below-content_3_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_3_text-block-description":["M\u00e5nga branscher st\u00e5r inf\u00f6r dramatiska f\u00f6r\u00e4ndringar drivet av digitaliseringens framfart. Digitala teknologier s\u00e5 som Machine Learning, Internet of Everything, Digital ID, Artificial Intelligence, Virtual Reality f\u00f6rutsp\u00e5s ha en radikal inverkan p\u00e5 s\u00e5v\u00e4l samh\u00e4llen som aff\u00e4rslandskap och det talas om digitalisering som den nya industriella revolutionen.\r\n\r\nI Axholmens studie \u201dSvenska f\u00f6retags utmaningar och fokusomr\u00e5den 2017\u201d anges digitalisering som en m\u00f6jligg\u00f6rare f\u00f6r de tillv\u00e4xtsatsningar och kostnadsbesparingar som \u00e4r i fokus f\u00f6r mer \u00e4n 50% av svenska f\u00f6retag. Axholmen erfar dock att \u00e4ven f\u00f6retag med en uttalad digital agenda ofta saknar en tydlig digitaliseringsstrategi. M\u00e5nga frestas av att investera i \u201dcool\u201d funktionalitet eller drar ig\u00e5ng digitala initiativ ad-hoc f\u00f6r att l\u00f6sa diverse\u00a0problem. Detta leder m\u00e5nga g\u00e5nger till en \u00f6verbelastad\u00a0organisation och kortsiktiga resultateffekter.\r\n\r\nAxholmens erfarenhet \u00e4r att f\u00f6retag som b\u00f6rjar i r\u00e4tt \u00e4nde\u00a0och f\u00f6ljer ett antal grundl\u00e4ggande steg i b\u00f6rjan av sin digitaliseringsresa, skapar ett mer l\u00e5ngsiktigt och konkret\u00a0aff\u00e4rsv\u00e4rde."],"_modules-below-content_3_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_3_text-block-buttons":[""],"_modules-below-content_3_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_5_template":["anchor\/default"],"_modules-below-content_5_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_5_anchor":["fyrasteg"],"_modules-below-content_5_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_6_template":["text-block\/default"],"_modules-below-content_6_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_6_text-block-title":["Fyra steg f\u00f6r att s\u00e4kerst\u00e4lla att den digitala resan b\u00f6rjar i r\u00e4tt \u00e4nde och d\u00e4rmed bidrar till ett l\u00e5ngsiktigt och konkret aff\u00e4rsv\u00e4rde"],"_modules-below-content_6_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_6_text-block-image":[""],"_modules-below-content_6_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_6_text-block-image-overlay":["0"],"_modules-below-content_6_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_6_text-block-description":["<div style=\"text-align: center;\">\r\n<h4>1. F\u00d6RST\u00c5 DET DIGITALA EKOSYSTEMET<\/h4>\r\n<\/div>\r\n\r\n<hr \/>\r\n\r\nDe f\u00f6retag som \u00e4r framg\u00e5ngsrika inom digitalisering tenderar att se sig sj\u00e4lva som en del av ett digitalt ekosystem (se figur 1). Det betyder att de har en tydlig bild av\u00a0f\u00f6retagets digitala kopplingar.\r\nSom f\u00f6rsta steg rekommenderar vi d\u00e4rf\u00f6r att f\u00f6retaget\u00a0definierar sitt digitala ekosystem: vilka kopplingar finns mellan f\u00f6retaget och dess huvudintressenter, t.ex.\u00a0\u00a0leverant\u00f6rer, personal, kunder, konkurrenter? Vilka kopplingar skapar mest aff\u00e4rsv\u00e4rde och bidrar mest till\u00a0f\u00f6retagets \u00f6vergripande m\u00e5l? 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