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style=\"color: #ffffff;\"><i>V\u00e4sentliga h\u00e4ndelser efter att enk\u00e4tsvaren samlats in<\/i><\/span>\r\n\r\n<span style=\"color: #ffffff;\">De flesta enk\u00e4tsvar samlades in under slutet av oktober och b\u00f6rjan av november 2021, d\u00e5 smittspridningen av covid-19 i Sverige och v\u00e4rlden legat p\u00e5 l\u00e4gre niv\u00e5er under en period. 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width=\"1920\" height=\"1080\" mp4=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/VD-studien-2022_film.mp4\"][\/video]"],"_modules-below-content_6_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_6_text-block-buttons":[""],"_modules-below-content_6_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_13_template":["text-block\/default"],"_modules-below-content_13_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_13_text-block-title":["F\u00f6rv\u00e4ntningarna p\u00e5 det internationella makroekonomiska klimatet \u00e4r h\u00f6ga inf\u00f6r 2022 \u2013 trots att det finns flera os\u00e4kerhetsfaktorer i omv\u00e4rlden"],"_modules-below-content_13_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_13_text-block-image":[""],"_modules-below-content_13_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_13_text-block-image-overlay":["1"],"_modules-below-content_13_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_13_text-block-description":[""],"_modules-below-content_13_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_13_text-block-buttons":[""],"_modules-below-content_13_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_23_template":["text-block\/default"],"_modules-below-content_23_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_23_text-block-title":["Samtidigt finns det en \u00f6verh\u00e4ngande oro f\u00f6r of\u00f6ruts\u00e4gbarhet i v\u00e4rdekedjorna samt brist p\u00e5 tillg\u00e4ngliga r\u00e5varor"],"_modules-below-content_23_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_23_text-block-image":[""],"_modules-below-content_23_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_23_text-block-image-overlay":["0"],"_modules-below-content_23_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_23_text-block-description":["Globala frakt- och r\u00e5varupriser har stigit kraftigt under 2021, och utvecklingens p\u00e5verkan p\u00e5 svenska bolag \u00e4r n\u00e5got som flera VD:ar utryckt oro \u00f6ver\r\n\r\n<img class=\"alignnone size-full wp-image-2796\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide17.png\" alt=\"\" width=\"2430\" height=\"1421\" \/>\r\n<blockquote><i>Vi ser att det \u00f6ver hela v\u00e4rlden finns h\u00f6g optimism inf\u00f6r n\u00e4sta \u00e5r, med stark efterfr\u00e5gan och gott tryck i ekonomin drivet av l\u00e5ga r\u00e4ntor. Den h\u00e4r typen av m\u00e4tningar brukar vara r\u00e4tt tr\u00e4ffs\u00e4kra f\u00f6r hur tillv\u00e4xten kommer se ut de kommande 2-3 kvartalen, s\u00e5 vi b\u00f6r nog se f\u00f6retagens svar som huvudscenario f\u00f6r ekonomin under stora delar av 2022 <\/i>\r\n\r\n<i>Leveransbrist och h\u00f6ga fraktpriser \u00e4r tv\u00e5 av de stora utmaningarna som m\u00e5nga f\u00f6retag kommer att beh\u00f6va brottas med ett tag till. De tv\u00e5 h\u00e4nger ihop och kommer fr\u00e5n st\u00f6rningar i leveranskedjorna under pandemin, men \u00e4ven fr\u00e5n att hush\u00e5llen \u00e4ndrat sina konsumtionsm\u00f6nster och efterfr\u00e5gar mer varor och mindre tj\u00e4nster <\/i>\r\n\r\n<i>Leveransbristen b\u00f6r ses som huvudf\u00f6rklaringen till att vi just nu ser en h\u00f6g inflation, som \u00e4ven om den bed\u00f6mts vara tillf\u00e4llig har p\u00e5g\u00e5tt l\u00e4ngre \u00e4n vad man f\u00f6rst trodde. H\u00f6gre priser spiller \u00f6ver fr\u00e5n utlandet och h\u00f6ga energipriser sprider sig till produktion och konsumentpriser. Mycket talar f\u00f6r att inflationen kommer ge med sig under 2022 men den kan \u00e4nd\u00e5 bita sig fast l\u00e4ngre \u00e4n m\u00e5nga hoppas<\/i>\r\n\r\nJohan Javeus, SEB Chefstrateg<\/blockquote>"],"_modules-below-content_23_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_23_text-block-buttons":[""],"_modules-below-content_23_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_28_template":["text-blocks\/default"],"_modules-below-content_28_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_28_text-blocks-title":["De svarande \u00e4r ocks\u00e5 generellt optimistiska kring utvecklingen av det egna bolagets oms\u00e4ttning inf\u00f6r 2021, oavsett vilken bransch de tillh\u00f6r..."],"_modules-below-content_28_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_28_text-blocks_0_text-block-bg":[""],"_modules-below-content_28_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_28_text-blocks_0_text-block-description":["Inf\u00f6r 2021 finns en \u00f6kad tro p\u00e5 h\u00f6gre oms\u00e4ttning, vilket \u00e4r ett trendbrott fr\u00e5n de senaste \u00e5rens nedg\u00e5ng\r\n\r\n<img class=\"aligncenter size-full wp-image-2331\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2021\/01\/hur-tror-du-att-ditt-foretags-omsattning-kommer-att-forandras-1.png\" alt=\"\" width=\"895\" height=\"696\" \/>"],"_modules-below-content_28_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_28_text-blocks_1_text-block-bg":[""],"_modules-below-content_28_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_28_text-blocks_1_text-block-description":["Tilltron till positiv oms\u00e4ttningsutveckling i det egna bolaget \u00e4r ovanligt samst\u00e4mmig \u00f6ver branscherna inf\u00f6r 2021\r\n\r\n<img class=\"aligncenter size-full wp-image-2329\" src=\"https:\/\/axholmen.se\/wp-content\/uploads\/2021\/01\/hur-tror-du-att-ditt-foretags-omsattning-2.png\" alt=\"\" width=\"895\" height=\"691\" \/>"],"_modules-below-content_28_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_28_text-blocks":["2"],"_modules-below-content_28_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_29_template":["divider\/thick-primary"],"_modules-below-content_29_template":["group_page_modules_below-content_divider-template"],"modules-below-content_42_template":["text-block\/image-background"],"_modules-below-content_42_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_42_text-block-title":["Reflektioner"],"_modules-below-content_42_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_42_text-block-image":["2736"],"_modules-below-content_42_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_42_text-block-image-overlay":["0"],"_modules-below-content_42_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_42_text-block-description":["I detta kapitel vill vi lyfta fram ett par av v\u00e5ra reflektioner kring hur svenska VD:ar har svarat och framf\u00f6rallt kopplat till den starka optimism och h\u00f6ga ambitionsniv\u00e5 som finns inf\u00f6r n\u00e4sta \u00e5r\r\n\r\n<img class=\"alignnone size-full wp-image-2830\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/reflerktioner-ny.png\" alt=\"\" width=\"3709\" height=\"1127\" \/>"],"_modules-below-content_42_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_42_text-block-buttons":[""],"_modules-below-content_42_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_17_template":["text-blocks\/default"],"_modules-below-content_17_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_17_text-blocks-title":["Efter en stark \u00e5terh\u00e4mtning stiger fortsatt tron p\u00e5 tillv\u00e4xt, med fler \u00e4n n\u00e5gonsin som tror p\u00e5 en f\u00f6rb\u00e4ttrad global makroekonomi"],"_modules-below-content_17_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_17_text-blocks_0_text-block-bg":[""],"_modules-below-content_17_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_17_text-blocks_0_text-block-description":["Den globala ekonomiska utvecklingen visade en stark positiv rekyl efter pandemins tidiga faser\u2026\r\n\r\n<img class=\"alignnone size-full wp-image-2784\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/rlig-tillvaxt.png\" alt=\"\" width=\"1753\" height=\"1425\" \/>"],"_modules-below-content_17_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_17_text-blocks_1_text-block-bg":[""],"_modules-below-content_17_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_17_text-blocks_1_text-block-description":["\u2026och en rekordh\u00f6g andel av svarande VD:ar tror p\u00e5 ett \u00e4nnu b\u00e4ttre makroekonomiskt klimat internationellt 2022\r\n\r\n<img class=\"alignnone size-full wp-image-2786\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/foretag-forvantar.png\" alt=\"\" width=\"1770\" height=\"1413\" \/>"],"_modules-below-content_17_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_17_text-blocks":["2"],"_modules-below-content_17_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_19_template":["text-blocks\/default"],"_modules-below-content_19_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_19_text-blocks-title":["\u00c4ven i Sverige tror svarande VD:ar p\u00e5 en starkare ekonomi, med rekordm\u00e5nga som ser en positiv utveckling inf\u00f6r 2022"],"_modules-below-content_19_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_19_text-blocks_0_text-block-bg":[""],"_modules-below-content_19_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_19_text-blocks_0_text-block-description":["Efter pandemins initiala p\u00e5verkan p\u00e5 svenska ekonomin har utvecklingen varit mer positiv\u2026\r\n\r\n<img class=\"alignnone size-full wp-image-2788\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide-15-konjunkturbarometern.png\" alt=\"\" width=\"1844\" height=\"1422\" \/>\r\n\r\n&nbsp;"],"_modules-below-content_19_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_19_text-blocks_1_text-block-bg":[""],"_modules-below-content_19_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_19_text-blocks_1_text-block-description":["\u2026och svarande VD:ar tror p\u00e5 en fortsatt stark utveckling under 2022\r\n\r\n<img class=\"alignnone size-full wp-image-2790\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide15-foretagens-tro.png\" alt=\"\" width=\"1768\" height=\"1416\" \/>"],"_modules-below-content_19_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_19_text-blocks":["2"],"_modules-below-content_19_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_20_template":["divider\/thick-primary"],"_modules-below-content_20_template":["group_page_modules_below-content_divider-template"],"modules-below-content_26_template":["text-blocks\/default"],"_modules-below-content_26_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_26_text-blocks-title":["De svarande \u00e4r v\u00e4ldigt positiva g\u00e4llande det egna bolagets oms\u00e4ttning inf\u00f6r 2022, med en historiskt h\u00f6g andel som tror p\u00e5 en \u00f6kning"],"_modules-below-content_26_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_26_text-blocks_0_text-block-bg":[""],"_modules-below-content_26_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_26_text-blocks_0_text-block-description":["Inf\u00f6r 2022 forts\u00e4tter trenden med h\u00f6gre f\u00f6rhoppningar p\u00e5 \u00f6kad oms\u00e4ttning, d\u00e4r hela 77% har en positiv syn\u2026\r\n\r\n<img class=\"alignnone size-full wp-image-2798\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide21-foretagens-omsattning.png\" alt=\"\" width=\"1809\" height=\"1421\" \/>"],"_modules-below-content_26_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_26_text-blocks_1_text-block-bg":[""],"_modules-below-content_26_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_26_text-blocks_1_text-block-description":["\u2026men \u00e4ven h\u00e4r varierar det mellan branscher\r\n\r\n<img class=\"alignnone size-full wp-image-2800\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide21-omsattning-forandras.png\" alt=\"\" width=\"1808\" height=\"1425\" \/>"],"_modules-below-content_26_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_26_text-blocks":["2"],"_modules-below-content_26_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_27_template":["divider\/thick-primary"],"_modules-below-content_27_template":["group_page_modules_below-content_divider-template"],"modules-below-content_43_template":["text-block\/default"],"_modules-below-content_43_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_43_text-block-title":[""],"_modules-below-content_43_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_43_text-block-image":[""],"_modules-below-content_43_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_43_text-block-image-overlay":["0"],"_modules-below-content_43_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_43_text-block-description":[""],"_modules-below-content_43_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_43_text-block-buttons":[""],"_modules-below-content_43_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_46_template":["text-blocks\/default"],"_modules-below-content_46_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_46_text-blocks-title":[""],"_modules-below-content_46_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_46_text-blocks_0_text-block-bg":[""],"_modules-below-content_46_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_46_text-blocks_0_text-block-description":["Branscher som \u00e4r mest <b>beroende av v\u00e4rdekedjan<\/b> \u00e4r minst optimistiska till 2022\r\n\r\n&gt;F\u00f6rflyttning av varor \u00e4r centralt i aff\u00e4rsmodellerna f\u00f6r de flesta bolag inom Parti- och detaljhandel och inom Logistik och transport (bortsett fr\u00e5n persontransport). Av de st\u00f6rre branscherna (minst 14 svarande) s\u00e5 \u00e4r ocks\u00e5 dessa tv\u00e5 branscher de som \u00e4r minst optimistiska inf\u00f6r n\u00e4stkommande \u00e5r.\r\n\r\n&gt;De har b\u00e5da l\u00e4gre tilltro till branschutvecklingen b\u00e5de kortsiktigt och l\u00e5ngsiktigt, men \u00e4ven det egna bolagets f\u00f6rm\u00e5ga till l\u00f6nsam tillv\u00e4xt. Samtidigt \u00e4r de b\u00e5da branscherna tydligt orienterade mot tillv\u00e4xt framf\u00f6r kostnadsbesparingar \u2013 kanske har de redan lagt mycket fokus p\u00e5 just att sk\u00e4ra kostnader redan under pandemins tidigare faser.\r\n\r\n&gt;Trots tillv\u00e4xtfokus \u00e4r det endast ungef\u00e4r h\u00e4lften som vill investera mer under 2022 \u00e4n \u00e5ret innan, f\u00f6rmodligen f\u00f6r att de allra flesta (n\u00e4stan 9 av 10) redan \u00e4r n\u00f6jda med sina investeringsniv\u00e5er. Kan det vara s\u00e5 att de redan slagit in p\u00e5 en kurs de t\u00e4nker h\u00e5lla fast vid?"],"_modules-below-content_46_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_46_text-blocks_1_text-block-bg":[""],"_modules-below-content_46_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_46_text-blocks_1_text-block-description":["De <b>h\u00f6ga<\/b> <b>r\u00e5varupriserna<\/b> har olika p\u00e5verkan beroende p\u00e5 om man \u00e4r k\u00f6pare eller s\u00e4ljare\r\n\r\n&gt;Under 2021 s\u00e5g vi rekordh\u00f6ga priser p\u00e5 r\u00e5varor, vilket p\u00e5verkat de allra flesta branscher negativt. Priserna har g\u00e5tt ner n\u00e5got igen, men det finns fortfarande os\u00e4kerhet kring prisniv\u00e5n fram\u00f6ver.\r\n\r\n&gt;Tillverkande industri \u00e4r en av de branscher som \u00e4r beroende av r\u00e5material som insatsvaror i produktionen samt energi f\u00f6r att kunna producera sin varor. De upplever just nu en h\u00f6g efterfr\u00e5gan och hoppas p\u00e5 ytterligare nedg\u00e5ng av r\u00e5varupriser vilket ger m\u00f6jlighet att st\u00e4rka marginalerna.\r\n\r\n&gt;Energi, r\u00e5varor och material \u00e5 andra sidan har haft ett bra \u00e5r till f\u00f6ljd av prisniv\u00e5erna. En f\u00f6rv\u00e4ntad prisnedg\u00e5ng skulle kunna f\u00f6rklara den relativa pessimism som r\u00e5der, eftersom just Energi, r\u00e5varor och material \u00e4r den bransch (av de st\u00f6rre branscherna) d\u00e4r minst andel tror p\u00e5 en positiv branschutveckling och h\u00f6gre oms\u00e4ttning. Samtidigt ligger man h\u00f6gt b\u00e5de i investeringsvilja och tillv\u00e4xtsatsningar, kanske som f\u00f6ljd av att man lyckats bygga en stark kassa under en period med h\u00f6ga priser?"],"_modules-below-content_46_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_46_text-blocks":["2"],"_modules-below-content_46_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_47_template":["divider\/thick-primary"],"_modules-below-content_47_template":["group_page_modules_below-content_divider-template"],"modules-below-content_51_template":["text-block\/image-background"],"_modules-below-content_51_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_51_text-block-title":[""],"_modules-below-content_51_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_51_text-block-image":["2832"],"_modules-below-content_51_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_51_text-block-image-overlay":["1"],"_modules-below-content_51_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_51_text-block-description":["<span style=\"color: #808080;\">Axholmens erfarenhet \u00e4r att det \u00e4r utmanande att \u00f6ka b\u00e5da oms\u00e4ttning och marginal samtidigt och data visar att endast ca 4 av 10 bolag faktiskt lyckas med det<sup>1<\/sup>. Det kr\u00e4ver ett tydligt fokus och en ih\u00e4rdighet b\u00e5de fr\u00e5n ledningen och \u00f6vriga delar av organisationen f\u00f6r att orka driva igenom alla initiativ. Har man satt den m\u00e5ls\u00e4ttningen s\u00e5 ser vi prim\u00e4rt tre tillv\u00e4gag\u00e5ngss\u00e4tt f\u00f6r att uppn\u00e5 b\u00e5de h\u00f6gre oms\u00e4ttning och marginaler. Gemensamt \u00e4r att alla tre kr\u00e4ver gynnsamma marknadsf\u00f6rh\u00e5llanden i termer av en stark efterfr\u00e5gan eller ett skifte i konsumtionsm\u00f6nster \u2013 b\u00e5da f\u00f6ruts\u00e4ttningarna finns just nu p\u00e5 flera marknader. Med r\u00e4tt initiativ b\u00f6r det allts\u00e5 finnas m\u00f6jligheter till l\u00f6nsam tillv\u00e4xt.<\/span>\r\n\r\n<span style=\"color: #808080;\">1) Axholmen analys av 60 svenska Large, Mid och Small cap bolag 2017-2021<\/span>"],"_modules-below-content_51_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_51_text-block-buttons":[""],"_modules-below-content_51_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_7_template":["divider\/default"],"_modules-below-content_7_template":["group_page_modules_below-content_divider-template"],"modules-below-content_8_template":["text-block\/image-background"],"_modules-below-content_8_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_8_text-block-title":["Executive summary \u2013 Svenska VD:ars syn p\u00e5 2022 \u00e4r pr\u00e4glad av stor optimism kring det makroekonomiska l\u00e4get, investeringar, tillv\u00e4xtsatsningar och personaltillv\u00e4xt*"],"_modules-below-content_8_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_8_text-block-image":["2736"],"_modules-below-content_8_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_8_text-block-image-overlay":["0"],"_modules-below-content_8_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_8_text-block-description":["*Enk\u00e4tsvaren samlades in under senh\u00f6sten 2021 innan utbrottet av virusvarianten omikron"],"_modules-below-content_8_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_8_text-block-buttons":[""],"_modules-below-content_8_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_9_template":["text-blocks\/default"],"_modules-below-content_9_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_9_text-blocks-title":[""],"_modules-below-content_9_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_9_text-blocks_0_text-block-bg":[""],"_modules-below-content_9_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_0_text-block-description":["<img class=\"alignnone size-full wp-image-2758\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/bild-1-makroekonomiskt-lage.png\" alt=\"\" width=\"1766\" height=\"765\" \/>"],"_modules-below-content_9_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks_1_text-block-bg":[""],"_modules-below-content_9_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_1_text-block-description":["<img class=\"alignnone size-full wp-image-2760\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/bild-2-foretags-investeringar.png\" alt=\"\" width=\"1821\" height=\"755\" \/>"],"_modules-below-content_9_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks_2_text-block-bg":[""],"_modules-below-content_9_text-blocks_2_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_2_text-block-description":["<img class=\"alignnone size-full wp-image-2762\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/bild-3-tillvaxtsatsningar.png\" alt=\"\" width=\"1746\" height=\"768\" \/>"],"_modules-below-content_9_text-blocks_2_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks_3_text-block-bg":[""],"_modules-below-content_9_text-blocks_3_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_3_text-block-description":["<img class=\"alignnone size-full wp-image-2764\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/bild-4-personaltillvaxt.png\" alt=\"\" width=\"1767\" height=\"766\" \/>"],"_modules-below-content_9_text-blocks_3_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks":["4"],"_modules-below-content_9_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_10_template":["text-blocks\/default"],"_modules-below-content_10_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_10_text-blocks-title":["\u00d6versikt \u00f6ver svarande f\u00f6retag, sammans\u00e4ttningen liknar tidigare \u00e5r"],"_modules-below-content_10_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_10_text-blocks_0_text-block-bg":[""],"_modules-below-content_10_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_10_text-blocks_0_text-block-description":["<img class=\"alignnone size-full wp-image-2748\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/branschfordelning.png\" alt=\"\" width=\"1777\" height=\"769\" \/>"],"_modules-below-content_10_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_10_text-blocks_1_text-block-bg":[""],"_modules-below-content_10_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_10_text-blocks_1_text-block-description":["<img class=\"alignnone size-full wp-image-2750\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/primara-slutkunder.png\" alt=\"\" width=\"1783\" height=\"767\" \/>"],"_modules-below-content_10_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_10_text-blocks_2_text-block-bg":[""],"_modules-below-content_10_text-blocks_2_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_10_text-blocks_2_text-block-description":["<img class=\"alignnone size-full wp-image-2752\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/omsattningsfordelning.png\" alt=\"\" width=\"1780\" height=\"773\" \/>"],"_modules-below-content_10_text-blocks_2_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_10_text-blocks_3_text-block-bg":[""],"_modules-below-content_10_text-blocks_3_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_10_text-blocks_3_text-block-description":["<img class=\"alignnone size-full wp-image-2754\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/gandeform.png\" alt=\"\" width=\"1784\" height=\"770\" \/>"],"_modules-below-content_10_text-blocks_3_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_10_text-blocks_4_text-block-bg":[""],"_modules-below-content_10_text-blocks_4_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_10_text-blocks_4_text-block-description":["1) Andra branscher: F\u00f6retagstj\u00e4nster, H\u00e4lso- &amp; sjukv\u00e5rd, Fordon, Livsmedel, Finans &amp; f\u00f6rs\u00e4kring, L\u00e4kemedel &amp; biotech samt Hotell, turism &amp; restaurang\r\n\r\n2) Angivet i fr\u00e5ga om oms\u00e4ttning"],"_modules-below-content_10_text-blocks_4_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_10_text-blocks":["5"],"_modules-below-content_10_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_11_template":["anchor\/default"],"_modules-below-content_11_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_11_anchor":["makroekonomi"],"_modules-below-content_11_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_14_template":["text-block\/image-background"],"_modules-below-content_14_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_14_text-block-title":[""],"_modules-below-content_14_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_14_text-block-image":["2313"],"_modules-below-content_14_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_14_text-block-image-overlay":["1"],"_modules-below-content_14_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_14_text-block-description":["<span style=\"color: #808080;\">&gt;F\u00f6r tv\u00e5 \u00e5r sedan slog covid-pandemin till p\u00e5 allvar och betydande delar <b>av n\u00e4ringslivet v\u00e4rlden \u00f6ver pausades under hela 2020<\/b>, b\u00e5de p\u00e5 grund av restriktioner och sviktande efterfr\u00e5gan, men \u00e4ven den os\u00e4kerhet som kom med pandemin. Efter de tv\u00e5 f\u00f6rsta v\u00e5gorna och alltmer utbredda vaccinationer kunde Sverige och v\u00e5ra fr\u00e4msta handelspartners \u00f6ppna upp igen, och vi s\u00e5g ett <b>2021 som pr\u00e4glades av \u00e5terh\u00e4mtning<\/b><\/span>\r\n\r\n<span style=\"color: #808080;\">&gt;<b>2022 ser d\u00e4remot ut att kunna bli ett \u00e5r med full gas<\/b>. Efter ett par \u00e5r av s\u00e4mre f\u00f6ruts\u00e4ttningar verkar nu bolagen ha stor tilltro inf\u00f6r n\u00e4sta \u00e5rs ekonomiska utveckling, s\u00e5v\u00e4l globalt som i Europa och Norden \u2013 d\u00e4r andelen svarande som f\u00f6rv\u00e4ntar sig ett <b>b\u00e4ttre makroekonomiskt klimat n\u00e4sta \u00e5r \u00e4r den h\u00f6gsta <\/b>som uppm\u00e4tts f\u00f6r alla geografier sedan studiens start<\/span>\r\n\r\n<span style=\"color: #808080;\">&gt;F\u00f6rv\u00e4ntningarna \u00e4r h\u00f6ga trots att det fortfarande finns en hel del os\u00e4kerhet i omv\u00e4rlden. <b>Covid-pandemin \u00e4r \u00e4nnu inte \u00f6ver<\/b>, det uppkommer nya mutationer med ok\u00e4nda egenskaper vilket g\u00f6r det sv\u00e5rt att f\u00f6rutsp\u00e5 framtida sjuktal och restriktioner. D\u00e4rtill \u00e4r <b>v\u00e4rldens v\u00e4rdekedjor i gungning <\/b>och <b>r\u00e5varu- och containerpriserna \u00e4r h\u00f6ga<\/b>, som tillsammans med <b>brist p\u00e5 r\u00e4tt kompetenser<\/b> kan vara hinder f\u00f6r att uppn\u00e5 den tillv\u00e4xt som bolagen \u00f6nskar<\/span>\r\n\r\n<span style=\"color: #808080;\">Parti- och detaljhandeln samt Logistik och transport \u00e4r bland de branscher som ser mest positivt p\u00e5 utvecklingen, vilket f\u00f6rmodligen kan f\u00f6rklaras av att de har haft ett tufft \u00e5r med restriktioner och leveransproblem. Energi, r\u00e5varor och material \u00e4r bland de mer negativa branscherna, vilket skulle kunna bero p\u00e5 att r\u00e5varupriserna eventuellt passerat sin h\u00f6gsta punkt och \u00e4r p\u00e5 v\u00e4g ner<\/span>\r\n\r\n&nbsp;"],"_modules-below-content_14_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_14_text-block-buttons":[""],"_modules-below-content_14_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_15_template":["text-block\/default"],"_modules-below-content_15_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_15_text-block-title":[""],"_modules-below-content_15_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_15_text-block-image":[""],"_modules-below-content_15_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_15_text-block-image-overlay":["0"],"_modules-below-content_15_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_15_text-block-description":["<img class=\"alignnone size-full wp-image-2780\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/makrolage-1.png\" alt=\"\" width=\"2124\" height=\"1423\" \/>"],"_modules-below-content_15_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_15_text-block-buttons":[""],"_modules-below-content_15_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_16_template":["divider\/thick-primary"],"_modules-below-content_16_template":["group_page_modules_below-content_divider-template"],"modules-below-content_18_template":["text-block\/image-background"],"_modules-below-content_18_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_18_text-block-title":["Sverige"],"_modules-below-content_18_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_18_text-block-image":["2770"],"_modules-below-content_18_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_18_text-block-image-overlay":["1"],"_modules-below-content_18_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_18_text-block-description":["<img class=\"alignnone size-full wp-image-2772\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/makro-sverige.png\" alt=\"\" width=\"2936\" height=\"1193\" \/>"],"_modules-below-content_18_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_18_text-block-buttons":[""],"_modules-below-content_18_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_21_template":["text-blocks\/default"],"_modules-below-content_21_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_21_text-blocks-title":["Tron p\u00e5 ekonomin speglas generellt i f\u00f6rv\u00e4ntningarna p\u00e5 den egna branschen \u2013 med en starkt positiv syn, men det varierar mellan branscher"],"_modules-below-content_21_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_21_text-blocks_0_text-block-bg":[""],"_modules-below-content_21_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_21_text-blocks_0_text-block-description":["Antalet som tror p\u00e5 positiv utveckling i den egna branschen inf\u00f6r 2022 \u00e4r den h\u00f6gsta uppm\u00e4tta hittills\u2026\r\n\r\n<img class=\"alignnone size-full wp-image-2792\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide16-utvecklas.png\" alt=\"\" width=\"1750\" height=\"1419\" \/>"],"_modules-below-content_21_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_21_text-blocks_1_text-block-bg":[""],"_modules-below-content_21_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_21_text-blocks_1_text-block-description":["...men alla \u00e4r inte lika optimistiska och skillnaden mellan olika branscher \u00e4r tydlig\r\n\r\n<img class=\"alignnone size-full wp-image-2794\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide16-utvecklas-2.png\" alt=\"\" width=\"1805\" height=\"1421\" 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class=\"alignnone size-full wp-image-2776\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/foretagen.png\" alt=\"\" width=\"2936\" height=\"1193\" \/>"],"_modules-below-content_25_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_25_text-block-buttons":[""],"_modules-below-content_25_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_39_template":["divider\/thick-primary"],"_modules-below-content_39_template":["group_page_modules_below-content_divider-template"],"modules-below-content_40_template":["text-blocks\/default"],"_modules-below-content_40_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_40_text-blocks-title":["Behovet av kompetens syns \u00e4ven i planerna f\u00f6r kostnadsbesparingar, med historiskt l\u00e5gt fokus p\u00e5 att reducera antalet anst\u00e4llda"],"_modules-below-content_40_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_40_text-blocks_0_text-block-bg":[""],"_modules-below-content_40_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_40_text-blocks_0_text-block-description":["F\u00f6r f\u00f6rsta g\u00e5ngen sedan 2016 \u00e4r reduktion av antalet anst\u00e4llda det initiativ som l\u00e4gst andel svarande ska genomf\u00f6ra i kostnadseffektiviseringssyfte\r\n\r\n<img class=\"alignnone size-full wp-image-2822\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide27-ny-1.png\" alt=\"\" width=\"2222\" height=\"1387\" 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style=\"color: #808080;\">Den positiva synen p\u00e5 n\u00e4stkommande \u00e5r \u00e4r unik under VD-studiens 12 \u00e5r. Aldrig f\u00f6rut har s\u00e5 m\u00e5nga svarande VD:ar haft s\u00e5 h\u00f6g tilltro till den makroekonomiska utvecklingen, samtidigt som det \u00e4r ett historiskt h\u00f6gt fokus p\u00e5 tillv\u00e4xt, med ut\u00f6kade investeringar och m\u00e5l om b\u00e5de h\u00f6gre oms\u00e4ttning och l\u00f6nsamhet. F\u00f6retagens syn brukar vara en bra indikator f\u00f6r hur tillv\u00e4xten kommer se ut de kommande 2-3 kvartalen men den positiva inst\u00e4llningen blir extra i\u00f6gonfallande n\u00e4r man tar h\u00e4nsyn till os\u00e4kerheterna som finns i omv\u00e4rlden, varav de som fr\u00e4mst lyfts fram av de svarande \u00e4r problemen i v\u00e4rdekedjan samt de h\u00f6ga r\u00e5varupriserna.<\/span>\r\n\r\n<span style=\"color: #808080;\">*Enk\u00e4tsvaren samlades in under senh\u00f6sten 2021 innan utbrottet av virusvarianten omikron<\/span>"],"_modules-below-content_45_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_45_text-block-buttons":[""],"_modules-below-content_45_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_48_template":["text-blocks\/default"],"_modules-below-content_48_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_48_text-blocks-title":["\u00c4ven om den generella framtidssynen \u00e4r positiv s\u00e5 indikerar studien att det finns b\u00e5de l\u00e5ngsiktiga bransch-vinnare och -f\u00f6rlorare n\u00e4r pandemins effekter klingat av"],"_modules-below-content_48_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_48_text-blocks_0_text-block-bg":[""],"_modules-below-content_48_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_48_text-blocks_0_text-block-description":["<img class=\"alignnone size-full wp-image-2838\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/reflektioner-3-bild.png\" alt=\"\" width=\"1718\" height=\"1579\" \/>"],"_modules-below-content_48_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_48_text-blocks_1_text-block-bg":[""],"_modules-below-content_48_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_48_text-blocks_1_text-block-description":["&gt;I svaren ser vi en tydlig spridning mellan branscher, som b\u00e4st f\u00f6rklaras av att pandemin slagit olika. Men vilka \u00e4r vinnarna och f\u00f6rlorarna l\u00e5ngsiktigt? N\u00e4r vi st\u00e4llde fr\u00e5gan till VD:arna s\u00e5 var det ungef\u00e4r lika m\u00e5nga som f\u00f6rv\u00e4ntar sig en positiv (31%) respektive negativ (26%) l\u00e5ngsiktig p\u00e5verkan \u2013 vilket indikerar att det finns ungef\u00e4r lika m\u00e5nga vinnare som f\u00f6rlorare men som sagt stora olikheter beroende p\u00e5 bransch.\r\n\r\n&gt;\u00c5 enda sidan \u00e4r IT, telekom och media den bransch som i h\u00f6gst grad tror att pandemin kommer att ha en positiv l\u00e5ngsiktig p\u00e5verkan. Det kan bero p\u00e5 att pandemin \u00e4ndrat normer kring distansarbete och fysiska avst\u00e5nd mellan m\u00e4nniskor, vilket \u00f6kar behovet av teknik f\u00f6r samarbete och kommunikation.\r\n\r\n&gt;\u00c5 andra sidan tror 42% inom Fastigheter p\u00e5 en negativ l\u00e5ngsiktig p\u00e5verkan fr\u00e5n pandemin. Anledningen g\u00e5r f\u00f6rmodligen att koppla till minskat behov av kommersiella fastigheter samt en acceleration av \u201dbutiksd\u00f6den\u201d.\r\n\r\n&gt;Det g\u00e5r \u00e4ven att se en tydlig skillnad mellan mindre och st\u00f6rre bolag. \u00d6verlag s\u00e5 \u00e4r mindre bolag mer negativa g\u00e4llande den l\u00e5ngsiktiga utvecklingen, medan de st\u00f6rsta bolagen \u00e4r mer positiva \u00e4n genomsnittet. Mindre bolag har l\u00e4gre uth\u00e5llighet att hantera extrema of\u00f6rutsedda h\u00e4ndelser s\u00e5som en pandemi och det \u00e4r inte orimligt att tro att de rent relativt blivit h\u00e5rdare drabbade. Det kanske fortfarande \u00e4r utmanande f\u00f6r flera och det g\u00f6r att man inte v\u00e5gar vara f\u00f6r positiv om framtiden. Samtidigt har mindre bolag g\u00e5ng efter g\u00e5ng visat att man \u00e4r bra p\u00e5 att st\u00e4lla om och anpassa sig efter nya f\u00f6ruts\u00e4ttningar s\u00e5 framtiden f\u00e5r utvisa om de just nu \u00e4r lite mer av \u201drealister\u201d eller bara \u201d\u00f6verdrivet negativa\u201d."],"_modules-below-content_48_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_48_text-blocks":["2"],"_modules-below-content_48_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_49_template":["divider\/thick-primary"],"_modules-below-content_49_template":["group_page_modules_below-content_divider-template"],"modules-below-content_50_template":["text-block\/default"],"_modules-below-content_50_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_50_text-block-title":["Bolagen har sp\u00e4nt b\u00e5gen h\u00f6gt inf\u00f6r 2022 och enligt Axholmens erfarenhet \u00e4r det sv\u00e5rt att \u00f6ka b\u00e5de oms\u00e4ttning och marginal samtidigt \u2013 hur man prioriterar blir centralt f\u00f6r hur bolagen lyckas"],"_modules-below-content_50_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_50_text-block-image":[""],"_modules-below-content_50_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_50_text-block-image-overlay":["1"],"_modules-below-content_50_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_50_text-block-description":[""],"_modules-below-content_50_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_50_text-block-buttons":[""],"_modules-below-content_50_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_52_template":["text-blocks\/default"],"_modules-below-content_52_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_52_text-blocks-title":[""],"_modules-below-content_52_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_52_text-blocks_0_text-block-bg":[""],"_modules-below-content_52_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_52_text-blocks_0_text-block-description":["<ol>\r\n \t<li><b> \u00d6ka int\u00e4kter och minska kostnader parallellt<\/b><\/li>\r\n<\/ol>\r\n&gt;S\u00e4ljer man mer av samma produktmix s\u00e5 \u00f6kar oms\u00e4ttningen, och s\u00e5 l\u00e4nge fasta kostnaderna \u00e4r desamma \u00f6kar \u00e4ven marginalen i teorin\r\n\r\n&gt;Dock tillkommer ofta kostnader i samband med tillv\u00e4xtsatsningar som g\u00f6r att marginalen initialt ligger kvar p\u00e5 samma eller l\u00e4gre niv\u00e5. D\u00e4rf\u00f6r beh\u00f6vs vanligtvis \u00e4ven kostnadsbesparande \u00e5tg\u00e4rder f\u00f6r att \u00f6ka marginalen\r\n\r\n<img class=\"alignnone size-full wp-image-2840\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide34-1.png\" alt=\"\" width=\"1126\" height=\"420\" \/>"],"_modules-below-content_52_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_52_text-blocks_1_text-block-bg":[""],"_modules-below-content_52_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_52_text-blocks_1_text-block-description":["<ol start=\"2\">\r\n \t<li><b> Skifta mix mot erbjudanden med h\u00f6gre marginal <\/b><\/li>\r\n<\/ol>\r\n&gt;Klarar man av att v\u00e4xa erbjudanden som har en h\u00f6gre marginal \u00f6kar b\u00e5de oms\u00e4ttning och total- marginalen. Ofta \u00e4r s\u00e5dana m\u00f6jligheter redan utnyttjade i h\u00f6g grad men vid marknadsskiften kan det uppkomma nya m\u00f6jligheter. Detta kan ske genom nya erbjudanden, att l\u00e4gga mer vikt mot mer l\u00f6nsamma erbjudanden eller att l\u00e4gga ner de mindre l\u00f6nsamma erbjudandena (sistn\u00e4mnda ger h\u00f6gre marginal, men ej h\u00f6gre oms\u00e4ttning). Om int\u00e4kterna \u00f6kar mer \u00e4n kostnaderna s\u00e5 kan man uppn\u00e5 l\u00f6nsam tillv\u00e4xt\r\n\r\n<img class=\"alignnone size-full wp-image-2842\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide34-2.png\" alt=\"\" width=\"1130\" height=\"426\" \/>"],"_modules-below-content_52_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_52_text-blocks_2_text-block-bg":[""],"_modules-below-content_52_text-blocks_2_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_52_text-blocks_2_text-block-description":["<ol start=\"3\">\r\n \t<li><b> Prisoptimering eller reduktion av int\u00e4ktsl\u00e4ckage<\/b><\/li>\r\n<\/ol>\r\n&gt;Prisoptimering syftar till kortsiktig och l\u00e5ngsiktig justering av prisniv\u00e5er, genom att anpassa priserna till olika kunders prisk\u00e4nslighet kan int\u00e4kterna \u00f6ka mer \u00e4n eventuella kund- och int\u00e4ktsbortfall. \u00c4ven int\u00e4ktsl\u00e4ckage \u00e4r vanligt, d\u00e4r man av olika sk\u00e4l inte f\u00e5r in de avtalade beloppen fullt ut fr\u00e5n sina kunder\r\n\r\n&gt;Genom att optimera priserna kan man \u00f6ka oms\u00e4ttningen utan att p\u00e5verka kostnaderna, och p\u00e5 s\u00e5 s\u00e4tt uppn\u00e5 h\u00f6gre marginaler\r\n\r\n<img class=\"alignnone size-full wp-image-2844\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2022\/01\/slide34-3.png\" alt=\"\" width=\"1129\" height=\"440\" 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