{"id":4008,"date":"2024-01-08T08:33:56","date_gmt":"2024-01-08T07:33:56","guid":{"rendered":"https:\/\/axholmen.com\/?page_id=4008"},"modified":"2024-03-21T09:41:51","modified_gmt":"2024-03-21T08:41:51","slug":"prissattning","status":"publish","type":"page","link":"https:\/\/axholmen.com\/sv\/tjanster\/kommersiell-optimering\/prissattning\/","title":{"rendered":"Priss\u00e4ttning"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Visste du att priss\u00e4ttning \u00e4r det verktyg som b\u00e5de ger st\u00f6rst och snabbast effekt p\u00e5 ett f\u00f6retags vinstmarginal?<\/p>\n

Trots den stora potentialen \u00e4r det inte m\u00e5nga f\u00f6retag som aktivt arbetar med priss\u00e4ttning. I st\u00e4llet fokuserar de p\u00e5 kostnadseffektiviseringar och andra initiativ f\u00f6r att \u00f6ka f\u00f6rs\u00e4ljningsvolymen, d\u00e4r de ekonomiska f\u00f6rdelarna ofta \u00e4r betydligt l\u00e4gre.<\/p>\n

Axholmen hj\u00e4lper kunder att identifiera och frig\u00f6ra den potential som finns att utvinna fr\u00e5n aktivt arbete med priss\u00e4ttning. Projekten \u00e4r ofta sj\u00e4lvfinansierande d\u00e5 de inneb\u00e4r betydande finansiell uppsida. Nedan kan du l\u00e4sa mer om nyckelomr\u00e5den per bransch, den typiska potentialen och hur ett samarbete kan se ut.<\/p>\n

Kontakta oss g\u00e4rna f\u00f6r en mer ing\u00e5ende diskussion!<\/p>\n","protected":false},"author":6,"featured_media":4029,"parent":357,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"page-hero.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4008","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPriss\u00e4ttning - det verktyg som b\u00e5de ger st\u00f6rst och snabbast effekt p\u00e5 ett f\u00f6retags vinstmarginal - Axholmen<\/title>\n<meta name=\"description\" content=\"R\u00e4tt anv\u00e4nt \u00e4r priss\u00e4ttning ett nyckelverktyg som kan hj\u00e4lpa f\u00f6retag att driva tillv\u00e4xt p\u00e5 int\u00e4ktssidan, \u00f6ka l\u00f6nsamheten och h\u00f6ja f\u00f6retags- eller aktie\u00e4garv\u00e4rdet. Axholmen hj\u00e4lper kunder att identifiera och frig\u00f6ra den potential som finns att utvinna fr\u00e5n aktivt arbete med priss\u00e4ttning. Projekten \u00e4r ofta sj\u00e4lvfinansierande d\u00e5 de inneb\u00e4r betydande finansiell uppsida.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/axholmen.com\/sv\/tjanster\/kommersiell-optimering\/prissattning\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Priss\u00e4ttning - det verktyg som b\u00e5de ger st\u00f6rst och snabbast effekt p\u00e5 ett f\u00f6retags vinstmarginal - Axholmen\" \/>\n<meta property=\"og:description\" content=\"R\u00e4tt anv\u00e4nt \u00e4r priss\u00e4ttning ett nyckelverktyg som kan hj\u00e4lpa f\u00f6retag att driva tillv\u00e4xt p\u00e5 int\u00e4ktssidan, \u00f6ka l\u00f6nsamheten och h\u00f6ja f\u00f6retags- eller aktie\u00e4garv\u00e4rdet. 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Axholmen hj\u00e4lper kunder att identifiera och frig\u00f6ra den potential som finns att utvinna fr\u00e5n aktivt arbete med priss\u00e4ttning. Projekten \u00e4r ofta sj\u00e4lvfinansierande d\u00e5 de inneb\u00e4r betydande finansiell uppsida."],"_yoast_wpseo_estimated-reading-time-minutes":["1"],"_yoast_wpseo_wordproof_timestamp":[""],"_yoast_wpseo_focuskw":["Commercial excellence Pricing Potential Revenue Profit"],"_yoast_wpseo_linkdex":["25"],"_wpml_word_count":["{\"total\":168,\"to_translate\":{\"sv\":168}}"],"_dp_original":["3388"],"modules-below-content_2_template":["text-block\/wide-section"],"_modules-below-content_2_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_2_text-block-title":["Kraften i priss\u00e4ttning"],"_modules-below-content_2_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_2_text-block-image":[""],"_modules-below-content_2_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_2_text-block-image-overlay":["0"],"_modules-below-content_2_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_2_text-block-description":["R\u00e4tt anv\u00e4nt \u00e4r priss\u00e4ttning ett nyckelverktyg som kan hj\u00e4lpa f\u00f6retag att driva tillv\u00e4xt p\u00e5 int\u00e4ktssidan, \u00f6ka l\u00f6nsamheten och h\u00f6ja f\u00f6retags- eller aktie\u00e4garv\u00e4rdet:\r\n<ul>\r\n \t<li><strong>Omedelbar effekt p\u00e5 nedersta raden:<\/strong> En prish\u00f6jning \u00f6kar direkt resultatet p\u00e5 nedersta raden (under f\u00f6ruts\u00e4ttning att allt annat \u00e4r lika)<\/li>\r\n \t<li><strong>Betydande l\u00f6nsamhets\u00f6kning:<\/strong> En studie av noterade bolag som ing\u00e5r i OMXS30 visar att om f\u00f6retag h\u00f6jde priserna med endast 1 procent skulle deras genomsnittliga r\u00f6relsevinst \u00f6ka med 9 procent (under f\u00f6ruts\u00e4ttning att allt annat \u00e4r lika)<\/li>\r\n \t<li><strong>Driver v\u00e4rdering \/ aktie\u00e4garv\u00e4rde:<\/strong> \u00d6kningen av l\u00f6nsamheten fr\u00e5n en prish\u00f6jning p\u00e5verkar vanligtvis aktie\u00e4garv\u00e4rdet, d\u00e5 en \u00f6kad l\u00f6nsamhet multipliceras med en vinstmultipel f\u00f6r att h\u00e4rleda f\u00f6retagets v\u00e4rdering<\/li>\r\n \t<li><strong>Relativt enkelt att genomf\u00f6ra:<\/strong> Prisf\u00f6r\u00e4ndringar kr\u00e4ver inte mycket investeringar och kan i m\u00e5nga fall genomf\u00f6ras \u00f6ver en natt<\/li>\r\n<\/ul>"],"_modules-below-content_2_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_2_text-block-buttons":[""],"_modules-below-content_2_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_0_template":["sideways-tabs\/default"],"_modules-below-content_0_template":["group_page_modules_below-content_sideways-tabs-template"],"modules-below-content_0_sideways-tabs-title":[""],"_modules-below-content_0_sideways-tabs-title":["group_page_modules_below-content_sideways-tabs_sideways-tabs-title"],"modules-below-content_0_sideways-tabs_0_sideways-tab-title":["SaaS och Mjukvara"],"_modules-below-content_0_sideways-tabs_0_sideways-tab-title":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-title"],"modules-below-content_0_sideways-tabs_0_sideways-tab-content":["Priss\u00e4ttning \u00e4r ett centralt \u00e4mne f\u00f6r SaaS- och mjukvarubolabolag. Genom att se \u00f6ver paketering och priss\u00e4ttning kan vanligtvis de \u00e5rliga \u00e5terkommande int\u00e4kterna (ARR) \u00f6kas med 10\u201320%, samtidigt som det ocks\u00e5 har en positiv effekt p\u00e5 andra faktorer som exempelvis net retention rate (NRR) och f\u00f6retagets v\u00e4rdering.\r\n\r\n<a class=\"read-more icon-right icon--after\" href=\"#Saasandtech\">L\u00e4s mer<\/a>"],"_modules-below-content_0_sideways-tabs_0_sideways-tab-content":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-content"],"modules-below-content_0_sideways-tabs_1_sideways-tab-title":["Tj\u00e4nstef\u00f6retag"],"_modules-below-content_0_sideways-tabs_1_sideways-tab-title":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-title"],"modules-below-content_0_sideways-tabs_1_sideways-tab-content":["Att ha strukturerad priss\u00e4ttning kan inneb\u00e4ra betydande potential f\u00f6r tj\u00e4nstef\u00f6retag. Enligt v\u00e5r erfarenhet kan utformningen av erbjudandet, priss\u00e4ttningen och en v\u00e4rdebaserad f\u00f6rs\u00e4ljning resultera i en marginal\u00f6kning med 2\u20135 procentenheter.\r\n\r\n<a class=\"read-more icon-right icon--after\" href=\"#Professionalservices\">L\u00e4s mer<\/a>"],"_modules-below-content_0_sideways-tabs_1_sideways-tab-content":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-content"],"modules-below-content_0_sideways-tabs_2_sideways-tab-title":["Industri och Kemikalier"],"_modules-below-content_0_sideways-tabs_2_sideways-tab-title":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-title"],"modules-below-content_0_sideways-tabs_2_sideways-tab-content":["Att systematiskt arbeta med exempelvis v\u00e4rdebaserad priss\u00e4ttning, rabattstyrning, handelsvillkor och f\u00f6rs\u00e4ljning kan ge en marginal\u00f6kning p\u00e5 2\u20135 procentenheter f\u00f6r industri- och kemif\u00f6retag.\r\n\r\n<a class=\"read-more icon-right icon--after\" href=\"#Industrialsandchemicals\">L\u00e4s mer<\/a>"],"_modules-below-content_0_sideways-tabs_2_sideways-tab-content":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-content"],"modules-below-content_0_sideways-tabs_3_sideways-tab-title":["Konsumentvaror"],"_modules-below-content_0_sideways-tabs_3_sideways-tab-title":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-title"],"modules-below-content_0_sideways-tabs_3_sideways-tab-content":["Att systematiskt arbeta med exempelvis v\u00e4rdebaserad priss\u00e4ttning, handelsvillkor och kampanjeffektivitet kan ge en marginal\u00f6kning p\u00e5 2\u20135 procentenheter f\u00f6r konsumentvaruf\u00f6retag.\r\n\r\n<a class=\"read-more icon-right icon--after\" href=\"#Consumergoods\">L\u00e4s mer<\/a>"],"_modules-below-content_0_sideways-tabs_3_sideways-tab-content":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-content"],"modules-below-content_0_sideways-tabs_4_sideways-tab-title":["Detaljhandel"],"_modules-below-content_0_sideways-tabs_4_sideways-tab-title":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-title"],"modules-below-content_0_sideways-tabs_4_sideways-tab-content":["Priss\u00e4ttning har en betydande potential f\u00f6r f\u00f6retag inom detaljhandeln. Att systematiskt arbeta med exempelvis kundsegmentering, sortiment, prisintervaller och effektivitet i kampanjer kan ge en marginal\u00f6kning p\u00e5 2\u20135 procentenheter.\r\n\r\n<a class=\"read-more icon-right icon--after\" href=\"#Retail\">L\u00e4s mer<\/a>"],"_modules-below-content_0_sideways-tabs_4_sideways-tab-content":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-content"],"modules-below-content_0_sideways-tabs":["5"],"_modules-below-content_0_sideways-tabs":["group_page_modules_below-content_sideways-tabs_sideways-tabs"],"modules-below-content_13_template":["text-block\/image-background"],"_modules-below-content_13_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_13_text-block-title":["Projektalternativ"],"_modules-below-content_13_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_13_text-block-image":["4011"],"_modules-below-content_13_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_13_text-block-image-overlay":["1"],"_modules-below-content_13_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_13_text-block-description":["<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">I \u00f6ver 15 \u00e5r har vi hj\u00e4lpt f\u00f6retag att f\u00f6rb\u00e4ttra konvertering, optimera erbjudanden och maximera effekterna av prisrevideringar med en <strong>bevisad positiv ROI i 100% av projekten under denna tidsperiod.<\/strong><\/span><\/p>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Genom att skr\u00e4ddarsy projektets omfattning och utformning i samarbete med v\u00e5ra kunder <strong>s\u00e4kerst\u00e4ller vi att resurser l\u00e4ggs d\u00e4r de f\u00e5r st\u00f6rst p\u00e5verkan.<\/strong><\/span><\/p>"],"_modules-below-content_13_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_13_text-block-buttons":[""],"_modules-below-content_13_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_3_template":["anchor\/default"],"_modules-below-content_3_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_3_anchor":["Saasandtech"],"_modules-below-content_3_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_4_template":["text-block\/image-left-alt"],"_modules-below-content_4_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_4_text-block-title":["SaaS och Mjukvara"],"_modules-below-content_4_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_4_text-block-image":["4015"],"_modules-below-content_4_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_4_text-block-image-overlay":["0"],"_modules-below-content_4_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_4_text-block-description":["Priss\u00e4ttning \u00e4r ett centralt \u00e4mne f\u00f6r SaaS- och mjukvarubolabolag. Genom att se \u00f6ver paketering och priss\u00e4ttning kan vanligtvis de \u00e5rliga \u00e5terkommande int\u00e4kterna (ARR) \u00f6kas med 10\u201320%, samtidigt som det ocks\u00e5 har en positiv effekt p\u00e5 andra faktorer som exempelvis net retention rate (NRR) och f\u00f6retagets v\u00e4rdering.\r\n\r\nVanliga utmaningar vi l\u00f6ser f\u00f6r mjukvaruf\u00f6retag inkluderar:\r\n<ul>\r\n \t<li><strong>Segmentering av kunder<\/strong> baserat p\u00e5 behov och anv\u00e4ndning<\/li>\r\n \t<li><strong>Utveckling av paket baserade p\u00e5 det upplevda v\u00e4rdet<\/strong> av funktionaliteter<\/li>\r\n \t<li><strong>Val av prismodell<\/strong> som gynnar b\u00e5de dina kunder och ditt f\u00f6retag<\/li>\r\n \t<li><strong>Fastst\u00e4llande av pris- och rabattniv\u00e5er<\/strong> anpassade till betalningsviljan<\/li>\r\n \t<li>M\u00f6jligg\u00f6ra f\u00f6r s\u00e4ljteamet att <strong>argumentera utifr\u00e5n v\u00e4rde i st\u00e4llet f\u00f6r pris<\/strong><\/li>\r\n \t<li><strong>Migrering av kunder<\/strong> till en ny pris-\/erbjudandemodell<\/li>\r\n<\/ul>"],"_modules-below-content_4_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_4_text-block-buttons":[""],"_modules-below-content_4_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_5_template":["anchor\/default"],"_modules-below-content_5_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_5_anchor":["Professionalservices"],"_modules-below-content_5_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_6_template":["text-block\/image-right-alt"],"_modules-below-content_6_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_6_text-block-title":["Tj\u00e4nstef\u00f6retag"],"_modules-below-content_6_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_6_text-block-image":["4225"],"_modules-below-content_6_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_6_text-block-image-overlay":["0"],"_modules-below-content_6_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_6_text-block-description":["Att ha strukturerad priss\u00e4ttning kan inneb\u00e4ra betydande potential f\u00f6r tj\u00e4nstef\u00f6retag. Enligt v\u00e5r erfarenhet kan utformningen av erbjudandet, priss\u00e4ttningen och en v\u00e4rdebaserad f\u00f6rs\u00e4ljning resultera i en marginal\u00f6kning med 2\u20135 procentenheter.\r\n\r\nVanliga utmaningar vi l\u00f6ser f\u00f6r tj\u00e4nstef\u00f6retag inkluderar:\r\n<ul>\r\n \t<li><strong>Segmentering av kunder<\/strong> baserat p\u00e5 behov f\u00f6r att fokusera resurser och styra priss\u00e4ttningen<\/li>\r\n \t<li><strong>Utformning av paketl\u00f6sningar <\/strong>f\u00f6r att underl\u00e4tta s\u00e4ljprocessen<\/li>\r\n \t<li><strong>Framtagande av prenumerationserbjudanden<\/strong> f\u00f6r att \u00f6ka \u00e5terkommande int\u00e4kter<\/li>\r\n \t<li><strong>Val av prismodell<\/strong> som baseras p\u00e5 resultat i st\u00e4llet f\u00f6r kostnader<\/li>\r\n \t<li><strong>Fastst\u00e4llande av pris- och rabattniv\u00e5er <\/strong>anpassade efter kunders betalningsvilja<\/li>\r\n<\/ul>"],"_modules-below-content_6_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_6_text-block-buttons":[""],"_modules-below-content_6_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_7_template":["anchor\/default"],"_modules-below-content_7_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_7_anchor":["Industrialsandchemicals"],"_modules-below-content_7_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_8_template":["text-block\/image-left-alt"],"_modules-below-content_8_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_8_text-block-title":["Industri och Kemikalier"],"_modules-below-content_8_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_8_text-block-image":["4024"],"_modules-below-content_8_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_8_text-block-image-overlay":["0"],"_modules-below-content_8_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_8_text-block-description":["Att systematiskt arbeta med exempelvis v\u00e4rdebaserad priss\u00e4ttning, rabattstyrning, handelsvillkor och f\u00f6rs\u00e4ljning kan ge en marginal\u00f6kning p\u00e5 2\u20135 procentenheter f\u00f6r industri- och kemif\u00f6retag.\r\n\r\nVanliga utmaningar vi l\u00f6ser f\u00f6r f\u00f6retag inom industri och kemikalier inkluderar:\r\n<ul>\r\n \t<li><strong>Utveckling av v\u00e4rdebaserad priss\u00e4ttningslogik<\/strong> baserat p\u00e5 de faktorer som driver v\u00e4rde f\u00f6r kunden<\/li>\r\n \t<li><strong>Utformning av modeller f\u00f6r att styra rabatter<\/strong> baserat p\u00e5 kundspecifika faktorer<\/li>\r\n \t<li><strong>Monetarisering av eftermarknaden<\/strong> genom att justera priser p\u00e5 reservdelar och serviceavtal<\/li>\r\n \t<li><strong>Formulering och f\u00f6rhandling av handelsvillkor<\/strong> som driver \u00f6nskat beteende hos handelspartners<\/li>\r\n \t<li>M\u00f6jligg\u00f6ra f\u00f6r s\u00e4ljteamet att <strong>argumentera utifr\u00e5n v\u00e4rde i st\u00e4llet f\u00f6r pris<\/strong><\/li>\r\n \t<li>Uppr\u00e4ttning av en <strong>systematisk process f\u00f6r anbud<\/strong>, som inkluderar f\u00f6rberedelse, genomf\u00f6rande och uppf\u00f6ljning<\/li>\r\n<\/ul>"],"_modules-below-content_8_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_8_text-block-buttons":[""],"_modules-below-content_8_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_9_template":["anchor\/default"],"_modules-below-content_9_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_9_anchor":["Consumergoods"],"_modules-below-content_9_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_10_template":["text-block\/image-right-alt"],"_modules-below-content_10_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_10_text-block-title":["Konsumentvaror"],"_modules-below-content_10_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_10_text-block-image":["4227"],"_modules-below-content_10_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_10_text-block-image-overlay":["0"],"_modules-below-content_10_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_10_text-block-description":["Att systematiskt arbeta med exempelvis v\u00e4rdebaserad priss\u00e4ttning, handelsvillkor och kampanjeffektivitet kan ge en marginal\u00f6kning p\u00e5 2\u20135 procentenheter f\u00f6r konsumentvaruf\u00f6retag.\r\n\r\nVanliga utmaningar vi l\u00f6ser f\u00f6r konsumentvaruf\u00f6retag inkluderar:\r\n<ul>\r\n \t<li><strong>Segmentering av kunder<\/strong> baserat p\u00e5 deras behov<\/li>\r\n \t<li><strong>Utveckling av v\u00e4rdebaserade prismodeller<\/strong> baserade p\u00e5 de faktorer som driver v\u00e4rde f\u00f6r kunden<\/li>\r\n \t<li><strong>Utformning av kampanjer som driver f\u00f6rs\u00e4ljning<\/strong> utan att i on\u00f6dan kompromissa p\u00e5 marginaler<\/li>\r\n \t<li><strong>Formulering och f\u00f6rhandling av handelsvillkor<\/strong> som driver \u00f6nskat beteende hos handelspartners<\/li>\r\n \t<li>Introduktion av <strong>funktioner och processer f\u00f6r priss\u00e4ttning<\/strong>, styrning och rapportering<\/li>\r\n<\/ul>"],"_modules-below-content_10_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_10_text-block-buttons":[""],"_modules-below-content_10_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_11_template":["anchor\/default"],"_modules-below-content_11_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_11_anchor":["Retail"],"_modules-below-content_11_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_12_template":["text-block\/image-left-alt"],"_modules-below-content_12_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_12_text-block-title":["Detaljhandel"],"_modules-below-content_12_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_12_text-block-image":["4238"],"_modules-below-content_12_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_12_text-block-image-overlay":["0"],"_modules-below-content_12_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_12_text-block-description":["Priss\u00e4ttning har en betydande potential f\u00f6r f\u00f6retag inom detaljhandeln. Att systematiskt arbeta med exempelvis kundsegmentering, sortiment, prisintervaller och effektivitet i kampanjer kan ge en marginal\u00f6kning p\u00e5 2\u20135 procentenheter.\r\n\r\nVanliga utmaningar vi l\u00f6ser f\u00f6r f\u00f6retag inom detaljhandeln inkluderar:\r\n<ul>\r\n \t<li><strong>Segmentering av kunder<\/strong> baserat p\u00e5 behov och k\u00f6ptillf\u00e4llen<\/li>\r\n \t<li>Best\u00e4mma varors roller (image\/variation\/svans) och utifr\u00e5n dessa <strong>s\u00e4tta sortiment- och priss\u00e4ttningsregler<\/strong><\/li>\r\n \t<li><strong>Utformning av kampanjer som driver f\u00f6rs\u00e4ljning<\/strong> utan att i on\u00f6dan kompromissa p\u00e5 marginaler<\/li>\r\n \t<li><strong>Skapa attraktiva lojalitetsprogram<\/strong> f\u00f6r att beh\u00e5lla kunder<\/li>\r\n \t<li>Introduktion av <strong>funktioner och processer f\u00f6r priss\u00e4ttning<\/strong>, styrning och rapportering<\/li>\r\n<\/ul>"],"_modules-below-content_12_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_12_text-block-buttons":[""],"_modules-below-content_12_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_16_template":["text-block\/image-left"],"_modules-below-content_16_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_16_text-block-title":[""],"_modules-below-content_16_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_16_text-block-image":["4065"],"_modules-below-content_16_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_16_text-block-image-overlay":["0"],"_modules-below-content_16_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_16_text-block-description":["<p style=\"text-align: left;\"><strong>Milosz Tersme<\/strong><strong>den, Partner och VD<\/strong><\/p>\r\n15 \u00e5rs erfarenhet av B2B och B2C Commercial Excellence-projekt inom Tillverkning, Logistik, Transport, SW\/HW, Professionella tj\u00e4nster, Outsourcing, Finansiella tj\u00e4nster och Konsumentvaror.\r\n<p class=\"heading--5\" style=\"text-align: left;\"><a href=\"mailto:milosz.tersmeden@axholmen.com\">milosz.tersmeden@axholmen.com<\/a><\/p>\r\n<p class=\"heading--5\" style=\"text-align: left;\">+46 76 161 21 99<\/p>\r\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.linkedin.com\/in\/miloszelofsson\/\">LinkedIn<\/a><\/p>"],"_modules-below-content_16_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_16_text-block-buttons":[""],"_modules-below-content_16_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_17_template":["text-block\/image-left"],"_modules-below-content_17_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_17_text-block-title":[""],"_modules-below-content_17_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_17_text-block-image":["4067"],"_modules-below-content_17_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_17_text-block-image-overlay":["1"],"_modules-below-content_17_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_17_text-block-description":["<p style=\"text-align: left;\"><strong>Felix M\u00f6r\u00e9e, Partner<\/strong><\/p>\r\n<p style=\"text-align: left;\">Specialist p\u00e5 kommersiell strategi som hj\u00e4lper f\u00f6retag med bland annat marknadsf\u00f6ring, priss\u00e4ttning och f\u00f6rs\u00e4ljning, samt f\u00f6rfattare av fyra b\u00f6cker om att f\u00f6rb\u00e4ttra f\u00f6retags priss\u00e4ttning och l\u00f6nsamhet.<\/p>\r\n<p class=\"heading--5\" style=\"text-align: left;\"><a href=\"mailto:felix.moree@axholmen.com\">felix.moree@axholmen.com<\/a><\/p>\r\n<p class=\"heading--5\" style=\"text-align: left;\">+46 70 332 45 29<\/p>\r\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.linkedin.com\/in\/felixmoree\/\">LinkedIn<\/a><\/p>"],"_modules-below-content_17_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_17_text-block-buttons":[""],"_modules-below-content_17_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_14_template":["pricing-comparison\/default"],"_modules-below-content_14_template":["group_page_modules_below-content_pricing-comparison-template"],"modules-below-content_14_pricing_plans_title":["Axholmen\u2019s typical pricing 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