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Svenska f\u00f6retags utmaningar och fokusomr\u00e5den 2025 %%page%% %%sep%% %%sitename%%"],"_yoast_wpseo_wordproof_timestamp":[""],"modules-below-content_13_template":["text-block\/default"],"_modules-below-content_13_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_13_text-block-title":["Starkare tro p\u00e5 det makroekonomiska klimatet inf\u00f6r 2025 \u2013 svenska VD:ar visar s\u00e4rskild optimism kring den nordiska ekonomins utveckling"],"_modules-below-content_13_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_13_text-block-image":[""],"_modules-below-content_13_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_13_text-block-image-overlay":["0"],"_modules-below-content_13_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_13_text-block-description":["<img class=\"alignnone size-full wp-image-4427\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/1.png\" alt=\"\" width=\"2250\" height=\"771\" \/>\r\n<blockquote><i>\u201dMjuklandning i konjunkturen och l\u00e4gre r\u00e4ntor p\u00e5b\u00f6rjar en v\u00e4ndning i ekonomin\u201d<\/i>\r\n\r\n<b>VD, Annan bransch<\/b>\r\n\r\n<i>\u201dL\u00e4gre r\u00e4ntor, mer investeringsvilja b\u00e5de privat och offentligt\u201d<\/i>\r\n\r\n<b>VD, Energi, r\u00e5varor och material<\/b><\/blockquote>"],"_modules-below-content_13_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_13_text-block-buttons":[""],"_modules-below-content_13_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_17_template":["text-block\/default"],"_modules-below-content_17_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_17_text-block-title":[""],"_modules-below-content_17_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_17_text-block-image":[""],"_modules-below-content_17_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_17_text-block-image-overlay":["0"],"_modules-below-content_17_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_17_text-block-description":[">VD:ars syn p\u00e5 det makroekonomiska klimatet har nu v\u00e4nt fr\u00e5n tidigare stor pessimism till en niv\u00e5 av tilltro som liknar den inf\u00f6r 2022. Det \u00e4r dock viktigt att notera att detta \u00e4r en relativ m\u00e4tning; utsikterna inf\u00f6r 2025 pr\u00e4glas till stor del av de svaga resultaten under 2023 och 2024.\r\n\r\n>Den \u00f6kade tilltron tillsammans med stabilare BNP-tillv\u00e4xt indikerar en mer f\u00f6ruts\u00e4gbar ekonomisk utveckling.\r\n\r\n<sub>1) IMF World Economic 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VD:ar har en mycket mer positiv framtidssyn j\u00e4mf\u00f6rt med 2024 \u2013 ungef\u00e4r h\u00e4lften tror p\u00e5 ett f\u00f6rb\u00e4ttrat makroekonomiskt l\u00e4ge j\u00e4mf\u00f6rt med f\u00f6rra \u00e5ret d\u00e5 en st\u00f6rre andel f\u00f6rv\u00e4ntade sig en f\u00f6rs\u00e4mring\r\n\r\n<a class=\"read-more icon-right icon--after\" href=\"#makroekonomi\">G\u00c5 TILL KAPITEL<\/a>\r\n\r\n "],"_modules-below-content_5_sideways-tabs_0_sideways-tab-content":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-content"],"modules-below-content_5_sideways-tabs_1_sideways-tab-title":["F\u00f6retagen"],"_modules-below-content_5_sideways-tabs_1_sideways-tab-title":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-title"],"modules-below-content_5_sideways-tabs_1_sideways-tab-content":["Nio av tio tror p\u00e5 likv\u00e4rdig eller h\u00f6gre oms\u00e4ttning under 2025 och mer \u00e4n h\u00e4lften kommer prioritera tillv\u00e4xtsatsningar 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KAPITEL<\/a>"],"_modules-below-content_5_sideways-tabs_3_sideways-tab-content":["group_page_modules_below-content_sideways-tabs_sideways-tabs_sideways-tab-content"],"modules-below-content_5_sideways-tabs":["4"],"_modules-below-content_5_sideways-tabs":["group_page_modules_below-content_sideways-tabs_sideways-tabs"],"modules-below-content_6_template":["text-block\/default"],"_modules-below-content_6_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_6_text-block-title":[""],"_modules-below-content_6_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_6_text-block-image":[""],"_modules-below-content_6_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_6_text-block-image-overlay":["0"],"_modules-below-content_6_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_6_text-block-description":["[video width=\"1920\" height=\"1080\" mp4=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/VD-studien-2025-film-hemsida-v3.mp4\"][\/video]"],"_modules-below-content_6_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_6_text-block-buttons":[""],"_modules-below-content_6_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_7_template":["divider\/thick-primary"],"_modules-below-content_7_template":["group_page_modules_below-content_divider-template"],"modules-below-content_2_template":["text-block\/image-background"],"_modules-below-content_2_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_2_text-block-title":["Svenska VD:ar uppvisar st\u00f6rre optimism inf\u00f6r 2025 j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r \u2013 l\u00e4gre inflation och \u00f6kad BNP bidrar till ljusare framtidsutsikter, \u00e4ven om hoten mot \u00e5terh\u00e4mtningen \u00e4r 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class=\"alignnone size-full wp-image-4555\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/vd-studien-exec-sum-11.png\" alt=\"\" width=\"1123\" height=\"782\" \/>\r\n\r\nVD:ar <b>tror p\u00e5 en f\u00f6rb\u00e4ttring av det globala makroekonomiska l\u00e4get under 2025 j\u00e4mf\u00f6rt med 2024. <\/b>En tydlig f\u00f6r\u00e4ndring fr\u00e5n den \u00f6verv\u00e4gande negativa synen under 2022 och 2023"],"_modules-below-content_3_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_3_text-blocks_1_text-block-bg":[""],"_modules-below-content_3_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_3_text-blocks_1_text-block-description":["<img class=\"alignnone size-full wp-image-4557\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/vd-studien-exec-sum-12.png\" alt=\"\" width=\"1121\" height=\"782\" \/>\r\n\r\nav de tillfr\u00e5gade f\u00f6retagsledarna ser <b>tillv\u00e4xtsatsningar som viktigare \u00e4n kostnadseffektiviseringar<\/b> inf\u00f6r 2025, med fokus p\u00e5 att utveckla erbjudandet och optimera f\u00f6rs\u00e4ljningen"],"_modules-below-content_3_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_3_text-blocks_2_text-block-bg":[""],"_modules-below-content_3_text-blocks_2_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_3_text-blocks_2_text-block-description":["<img class=\"alignnone size-full wp-image-4559\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/vd-studien-exec-sum-21.png\" alt=\"\" width=\"1121\" height=\"782\" \/>\r\n\r\nav f\u00f6retagen planerar att <b>h\u00f6ja sina priser <\/b>2025, trots att 77% redan justerat sina priser 2024. Studiens respondenter ser kronan, efterfr\u00e5gan och geopolitiska konflikter som de huvudsakliga utmaningarna 2025"],"_modules-below-content_3_text-blocks_2_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_3_text-blocks_3_text-block-bg":[""],"_modules-below-content_3_text-blocks_3_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_3_text-blocks_3_text-block-description":["<img class=\"alignnone size-full wp-image-4561\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/vd-studien-exec-sum-22.png\" alt=\"\" width=\"1121\" height=\"782\" \/>\r\n\r\ntror att AI kommer <b>\u00f6ka oms\u00e4ttning och\/eller<\/b> <b>s\u00e4nka<\/b> <b>kostnader <\/b>f\u00f6r st\u00f6dfunktioner, f\u00f6rs\u00e4ljning och marknad samt IT. Mer \u00e4n h\u00e4lften av de svarande uppger att de planerar att \u00f6ka sina satsningar p\u00e5 AI inf\u00f6r 2025 j\u00e4mf\u00f6rt med 2024"],"_modules-below-content_3_text-blocks_3_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_3_text-blocks":["4"],"_modules-below-content_3_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"_oembed_bef218effc906597e772004bc63fa6c1":["<blockquote class=\"wp-embedded-content\" data-secret=\"pJ5dizOxjv\"><a href=\"https:\/\/axholmen.com\/commercial-offering-for-growth\/\">Reference case<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201dReference case\u201d – Axholmen\" src=\"https:\/\/axholmen.com\/commercial-offering-for-growth\/embed\/#?secret=4xGMVOxkE5#?secret=pJ5dizOxjv\" data-secret=\"pJ5dizOxjv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>"],"_oembed_time_bef218effc906597e772004bc63fa6c1":["1702633110"],"_oembed_68ea2673dbf30fb47a828dc032af3c9f":["<blockquote class=\"wp-embedded-content\" data-secret=\"HSfmzsN61e\"><a href=\"https:\/\/axholmen.com\/commercial-offering-for-growth\/\">Reference case<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201dReference case\u201d – Axholmen\" src=\"https:\/\/axholmen.com\/commercial-offering-for-growth\/embed\/#?secret=IjMC828Kvg#?secret=HSfmzsN61e\" data-secret=\"HSfmzsN61e\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>"],"_oembed_time_68ea2673dbf30fb47a828dc032af3c9f":["1702633111"],"_dp_original":["3793"],"_edit_lock":["1768221062:64"],"_edit_last":["49"],"modules-below-content_81_template":["text-block\/image-left-alt"],"_modules-below-content_81_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_81_text-block-title":["Maximera int\u00e4kterna p\u00e5 ett l\u00f6nsamt s\u00e4tt"],"_modules-below-content_81_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_81_text-block-image":["3282"],"_modules-below-content_81_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_81_text-block-image-overlay":["1"],"_modules-below-content_81_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_81_text-block-description":["Hur kan du maximera f\u00f6retagets int\u00e4kter p\u00e5 ett l\u00f6nsamt s\u00e4tt i verksamheten? Vi hj\u00e4lper dig att analysera och genomf\u00f6ra prioriterade insatser. Det handlar om\u00a0att erbjuda r\u00e4tt produkt, i r\u00e4tt kanal, till ett pris som optimerar den l\u00e5ngsiktiga l\u00f6nsamheten."],"_modules-below-content_81_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_81_text-block-buttons":["1"],"_modules-below-content_81_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_82_template":["text-block\/image-right-alt"],"_modules-below-content_82_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_82_text-block-title":["\u00d6ka l\u00f6nsamheten genom f\u00f6rb\u00e4ttrad effektivitet"],"_modules-below-content_82_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_82_text-block-image":["3284"],"_modules-below-content_82_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_82_text-block-image-overlay":["1"],"_modules-below-content_82_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_82_text-block-description":["Hur bibeh\u00e5ller du f\u00f6retagets konkurrenskraft i en v\u00e4rld som st\u00e4ndigt f\u00f6r\u00e4ndras?\u00a0Vi hj\u00e4lper dig med kommersiella effektivitetsf\u00f6rb\u00e4ttringar genom hela f\u00f6r\u00e4ndringsresan.\u00a0I praktiken handlar det om att identifiera, prioritera och genomf\u00f6ra de aktiviteter som f\u00f6rv\u00e4ntas ge st\u00f6rst resultat."],"_modules-below-content_82_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_82_text-block-buttons":["1"],"_modules-below-content_82_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_83_template":["text-block\/image-left"],"_modules-below-content_83_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_83_text-block-title":[""],"_modules-below-content_83_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_83_text-block-image":["3421"],"_modules-below-content_83_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_83_text-block-image-overlay":["1"],"_modules-below-content_83_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_83_text-block-description":["15 \u00e5rs erfarenhet av B2B och B2C Commercial Excellence-projekt inom Tillverkning, Logistik, Transport, SW\/HW, Professionella tj\u00e4nster, Outsourcing, Finansiella tj\u00e4nster och Konsumentvaror.\r\n\r\nMilosz Tersmeden, Partner och VD\r\n<p class=\"heading--5\"><a href=\"mailto:milosz.tersmeden@axholmen.se\">MILOSZ.TERSMEDEN@AXHOLMEN.SE<\/a><\/p>\r\n<p class=\"heading--5\">+46 76 161 21 99<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/miloszelofsson\/\">LinkedIn<\/a>"],"_modules-below-content_83_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_83_text-block-buttons":[""],"_modules-below-content_83_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_84_template":["text-block\/image-left"],"_modules-below-content_84_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_84_text-block-title":[""],"_modules-below-content_84_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_84_text-block-image":["3422"],"_modules-below-content_84_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_84_text-block-image-overlay":["1"],"_modules-below-content_84_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_84_text-block-description":["20 \u00e5rs erfarenhet av att skapa resultat p\u00e5 sista raden genom sourcing & outsourcing, effektiviseringar och f\u00f6rflyttningar i operativmodell, organisationsdesign och -dimensionering, working capital-effektiviseringar och prisoptimering i stora och medelstora f\u00f6retag i olika branscher, b\u00e5de som konsult och i linjeroller.\r\n\r\nErik Mokvist, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:erik.mokvist@axholmen.se\">ERIK.MOKVIST@AXHOLMEN.SE<\/a><\/p>\r\n<p class=\"heading--5\">+46 70 749 14 95<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/erik-mokvist-32b7481\/\">LinkedIn<\/a>"],"_modules-below-content_84_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_84_text-block-buttons":[""],"_modules-below-content_84_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_9_template":["text-blocks\/default"],"_modules-below-content_9_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_9_text-blocks-title":["\u00d6versikt \u00f6ver svarande f\u00f6retag, sammans\u00e4ttningen liknar tidigare \u00e5r"],"_modules-below-content_9_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_9_text-blocks_0_text-block-bg":[""],"_modules-below-content_9_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_0_text-block-description":["<img class=\"alignnone size-full wp-image-4543\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/s11.png\" alt=\"\" width=\"1800\" height=\"788\" \/>"],"_modules-below-content_9_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks_1_text-block-bg":[""],"_modules-below-content_9_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_1_text-block-description":["<img class=\"alignnone size-full wp-image-4545\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/s12.png\" alt=\"\" width=\"1800\" height=\"788\" \/>"],"_modules-below-content_9_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks_2_text-block-bg":[""],"_modules-below-content_9_text-blocks_2_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_2_text-block-description":["<img class=\"alignnone size-full wp-image-4551\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/s31.png\" alt=\"\" width=\"1800\" height=\"788\" \/>"],"_modules-below-content_9_text-blocks_2_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks_3_text-block-bg":[""],"_modules-below-content_9_text-blocks_3_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_3_text-block-description":["<img class=\"alignnone size-full wp-image-4553\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/s32.png\" alt=\"\" width=\"1800\" height=\"788\" \/>"],"_modules-below-content_9_text-blocks_3_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks":["4"],"_modules-below-content_9_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_10_template":["divider\/thick-primary"],"_modules-below-content_10_template":["group_page_modules_below-content_divider-template"],"modules-below-content_11_template":["anchor\/default"],"_modules-below-content_11_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_11_anchor":["makroekonomi"],"_modules-below-content_11_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_14_template":["text-block\/wide-section"],"_modules-below-content_14_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_14_text-block-title":[""],"_modules-below-content_14_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_14_text-block-image":[""],"_modules-below-content_14_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_14_text-block-image-overlay":["0"],"_modules-below-content_14_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_14_text-block-description":["> Den globala ekonomin f\u00f6rv\u00e4ntas v\u00e4xa med 3,3 procent under 2025 enligt International Monetary Fund (IMF). Den globala inflationen \u00e4r prognostiserad att forts\u00e4tta sjunka, d\u00e4remot begr\u00e4nsas inflationens inbromsning av tj\u00e4nstesektorn, vars inflation \u00e4r h\u00f6gre \u00e4n genomsnittet.1)\r\n\r\n> Trots st\u00e4ngda produktionsgap och begr\u00e4nsad inflation kvarst\u00e5r tv\u00e5 utmaningar enligt IMF: att \u00e5terst\u00e4lla och beh\u00e5lla prisstabilitet, samt att ta itu med efterm\u00e4len fr\u00e5n de senaste kriserna.\r\n<blockquote><i>\u201dDen st\u00f6rsta risken som jag ser \u00e4r att de stora europeiska ekonomierna som Tyskland och Frankrike inte kommer ig\u00e5ng. Nu \u00e4r f\u00f6retagen mer optimistiska i Sverige \u00e4n Tyskland och s\u00e5dana skillnader brukar inte best\u00e5 i l\u00e4ngden. Tyskland beh\u00f6ver g\u00e5 b\u00e4ttre f\u00f6r att vi ska kunna se en uth\u00e5llig f\u00f6rb\u00e4ttring i Sverige. \u00c4ven om f\u00e5 verkar oroa sig f\u00f6r det s\u00e5 \u00e4r USA ocks\u00e5 en risk, om man ska l\u00e4ra av historien s\u00e5 brukar en h\u00e5rdlandning i USA alltid komma som en \u00f6verraskning, s\u00e5 den risken finns fortfarande \u00e4ven om den minskat\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><b>Johan <\/b><b>Javeus<\/b><b>, Chefsstrateg SEB<\/b><\/em><\/p>\r\n<\/blockquote>\r\n<sub>1) IMF World Economic Outlook, July 2024<\/sub>"],"_modules-below-content_14_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_14_text-block-buttons":[""],"_modules-below-content_14_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_15_template":["divider\/thick-primary"],"_modules-below-content_15_template":["group_page_modules_below-content_divider-template"],"modules-below-content_16_template":["text-blocks\/default"],"_modules-below-content_16_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_16_text-blocks-title":["De flesta f\u00f6rv\u00e4ntar sig ett b\u00e4ttre makroekonomiskt klimat 2025, i niv\u00e5 med den rekordh\u00f6ga optimismen 2022"],"_modules-below-content_16_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_16_text-blocks_0_text-block-bg":[""],"_modules-below-content_16_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_16_text-blocks_0_text-block-description":["<strong>Prognosen f\u00f6r den globala ekonomiska utvecklingen visar p\u00e5 stabiliserade niv\u00e5er f\u00f6r BNP-tillv\u00e4xt omkring tre procent 2025 och fram\u00e5t\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4429\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/2.png\" alt=\"\" width=\"2250\" height=\"777\" \/>"],"_modules-below-content_16_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_16_text-blocks_1_text-block-bg":[""],"_modules-below-content_16_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_16_text-blocks_1_text-block-description":["<strong>\u2026vilket ocks\u00e5 reflekteras i VD:ars syn p\u00e5 det makroekonomiska klimatet, som \u00e4r betydligt mer optimistisk \u00e4n under 2023 och 2024<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4431\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/3.png\" alt=\"\" width=\"2250\" height=\"808\" \/>"],"_modules-below-content_16_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_16_text-blocks":["2"],"_modules-below-content_16_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_85_template":["text-block\/image-left"],"_modules-below-content_85_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_85_text-block-title":[""],"_modules-below-content_85_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_85_text-block-image":["3585"],"_modules-below-content_85_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_85_text-block-image-overlay":["1"],"_modules-below-content_85_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_85_text-block-description":["Caroline \u00d6hrberg, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:caroline.ohrberg@axholmen.se\">CAROLINE.OHRBERG@AXHOLMEN.SE<\/a><\/p>\r\n<p class=\"heading--5\">+46 73 517 61 83<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/caroline-%C3%B6hrberg-7208701\/\">LinkedIn<\/a>"],"_modules-below-content_85_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_85_text-block-buttons":[""],"_modules-below-content_85_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_18_template":["divider\/thick-primary"],"_modules-below-content_18_template":["group_page_modules_below-content_divider-template"],"modules-below-content_19_template":["text-block\/image-background"],"_modules-below-content_19_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_19_text-block-title":["Sverige"],"_modules-below-content_19_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_19_text-block-image":["4157"],"_modules-below-content_19_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_19_text-block-image-overlay":["0"],"_modules-below-content_19_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_19_text-block-description":["<img class=\"alignnone size-full wp-image-4501\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/makro-sverige.png\" alt=\"\" width=\"2250\" height=\"964\" \/>"],"_modules-below-content_19_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_19_text-block-buttons":[""],"_modules-below-content_19_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_20_template":["text-blocks\/default"],"_modules-below-content_20_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_20_text-blocks-title":["Under 2024 har trenden i BNP-tillv\u00e4xt v\u00e4nt och \u00e4r nu upp\u00e5tg\u00e5ende, vilket \u00e5terspeglas i VD:ars f\u00f6rv\u00e4ntningar p\u00e5 det svenska makroekonomiska l\u00e4get"],"_modules-below-content_20_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_20_text-blocks_0_text-block-bg":[""],"_modules-below-content_20_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_20_text-blocks_0_text-block-description":["<strong>St\u00e4mningsl\u00e4get f\u00f6r ekonomin \u00e4r i sin helhet ljust med positiv BNP-tillv\u00e4xt under 2024\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4433\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/4.png\" alt=\"\" width=\"2250\" height=\"983\" \/>\r\n\r\n<sub>1) Konjunkturinstitutet<\/sub>\r\n\r\n<sub>2) SCB<\/sub>"],"_modules-below-content_20_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_20_text-blocks_1_text-block-bg":[""],"_modules-below-content_20_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_20_text-blocks_1_text-block-description":["<strong>\u2026vilket \u00e5terspeglas i VD:ars f\u00f6rv\u00e4ntningar p\u00e5 det svenska makroekonomiska klimatet, d\u00e4r mer \u00e4n 60% tror att 2025 kommer blir b\u00e4ttre \u00e4n 2024<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4435\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/5.png\" alt=\"\" width=\"2250\" height=\"998\" \/>"],"_modules-below-content_20_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_20_text-blocks":["2"],"_modules-below-content_20_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_21_template":["divider\/thick-primary"],"_modules-below-content_21_template":["group_page_modules_below-content_divider-template"],"modules-below-content_22_template":["text-blocks\/default"],"_modules-below-content_22_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_22_text-blocks-title":["Tron p\u00e5 ekonomin speglas ocks\u00e5 i f\u00f6rv\u00e4ntningarna p\u00e5 den egna branschen d\u00e4r det r\u00e5der en stark positiv syn, \u00e4ven om det varierar n\u00e5got mellan branscher"],"_modules-below-content_22_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_22_text-blocks_0_text-block-bg":[""],"_modules-below-content_22_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_22_text-blocks_0_text-block-description":["<strong>Antalet som tror p\u00e5 positiv utveckling i den egna branschen inf\u00f6r 2025 \u00e4r den h\u00f6gst uppm\u00e4tta hittills\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4437\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/6.png\" alt=\"\" width=\"2250\" height=\"800\" \/>\r\n\r\n> VD:ar p\u00e5visar inf\u00f6r 2025 en tydlig f\u00f6r\u00e4ndring i synen p\u00e5 den egna branschen som har g\u00e5tt fr\u00e5n att vara tydligt pessimistisk till rekordh\u00f6g optimism"],"_modules-below-content_22_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_22_text-blocks_1_text-block-bg":[""],"_modules-below-content_22_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_22_text-blocks_1_text-block-description":["<strong>\u2026men det finns tydliga skillnader mellan olika branscher<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4439\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/7.png\" alt=\"\" width=\"2250\" height=\"833\" \/>\r\n\r\n> Detalj- och partihandeln har den mest positiva framtidssynen vilket ocks\u00e5 var fallet inf\u00f6r 2024\r\n\r\n> Bygg- och energibranschens n\u00e5got mer pessimistiska syn p\u00e5 2025 j\u00e4mf\u00f6rt med \u00f6vriga branscher kan f\u00f6rklaras av att man tror att effekterna av r\u00e4ntes\u00e4nkningar dr\u00f6jer, \u00e4ven om de \u00e4r markant mer positiva \u00e4n inf\u00f6r f\u00f6reg\u00e5ende \u00e5r"],"_modules-below-content_22_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_22_text-blocks":["2"],"_modules-below-content_22_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_23_template":["divider\/thick-primary"],"_modules-below-content_23_template":["group_page_modules_below-content_divider-template"],"modules-below-content_24_template":["text-block\/default"],"_modules-below-content_24_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_24_text-block-title":["Svensk ekonomi har under 2024 befunnit sig i en l\u00e5gkonjunktur men tillv\u00e4xten v\u00e4ntas tillta under 2025"],"_modules-below-content_24_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_24_text-block-image":[""],"_modules-below-content_24_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_24_text-block-image-overlay":["0"],"_modules-below-content_24_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_24_text-block-description":["<strong>Inflationen har sjunkit under 2024 och \u00e4r p\u00e5 v\u00e4g att stabiliseras kring m\u00e5let p\u00e5 <\/strong><strong>2 procent, vilket medf\u00f6rt att riksbanken beslutat om s\u00e4nkningar av styrr\u00e4ntan<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4441\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/8.png\" alt=\"\" width=\"2250\" height=\"602\" \/>\r\n\r\n<img class=\"alignnone size-full wp-image-4443\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/9.png\" alt=\"\" width=\"2250\" height=\"557\" \/>\r\n<blockquote><i>\u201d<\/i><i>Vi <\/i><i>befinner oss i en brytningspunkt nu n\u00e4r inflationen tryckts ned, r\u00e4ntor b\u00f6rjar s\u00e4nkas och reall\u00f6nerna stiger. Det inneb\u00e4r l\u00e4ttnader b\u00e5de f\u00f6r hush\u00e5llen och f\u00f6retagen. I takt med detta v\u00e4ntas hush\u00e5llens konsumtion \u00f6ka i snabbare takt. Vi ser att bostadsmarknaden ocks\u00e5 visar vissa tecken p\u00e5 \u00e5terh\u00e4mtning, men det kommer ta tid innan det tar fart\u201d<\/i>\r\n<p style=\"text-align: right;\"><strong>Elisabeth Svantesson, <\/strong>Finansminister<\/p>\r\n<\/blockquote>\r\n<p style=\"text-align: left;\">> Svensk ekonomi har under 2024 befunnit sig i en l\u00e5gkonjunktur men finansdepartementet konstaterar att \u00e5terh\u00e4mtning st\u00e5r f\u00f6r d\u00f6rren. Riksbanken har successivt justerat ned styrr\u00e4ntan och inflationen ligger i slutet av \u00e5ret straxt under m\u00e5let p\u00e5 2 procent.<\/p>\r\n> Svensk BNP-tillv\u00e4xt under 2025 och 2026 v\u00e4ntas fr\u00e4mst drivas av hush\u00e5llens konsumtion och \u00f6kad investeringstakt. Prognosen fram\u00e5t anses dock os\u00e4ker givet faktorer s\u00e5 som turbulens p\u00e5 de finansiella marknaderna och den ekonomiska samt geopolitiska utvecklingen i omv\u00e4rlden.\r\n\r\n<sub>1) SCB, Statistiska centralbyr\u00e5n\r\n<\/sub><sub>2)<\/sub><sub> Sveriges Riksbank 2024<\/sub>"],"_modules-below-content_24_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_24_text-block-buttons":[""],"_modules-below-content_24_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_25_template":["divider\/thick-primary"],"_modules-below-content_25_template":["group_page_modules_below-content_divider-template"],"modules-below-content_26_template":["anchor\/default"],"_modules-below-content_26_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_26_anchor":["foretagen"],"_modules-below-content_26_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_27_template":["text-block\/image-background"],"_modules-below-content_27_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_27_text-block-title":["F\u00f6retagen"],"_modules-below-content_27_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_27_text-block-image":["4151"],"_modules-below-content_27_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_27_text-block-image-overlay":["0"],"_modules-below-content_27_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_27_text-block-description":["<img class=\"alignnone size-full wp-image-4497\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/foretagen.png\" alt=\"\" width=\"2250\" height=\"956\" \/>"],"_modules-below-content_27_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_27_text-block-buttons":[""],"_modules-below-content_27_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_28_template":["text-blocks\/default"],"_modules-below-content_28_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_28_text-blocks-title":["Respondenterna \u00e4r mer optimistiska kring \u00f6kad oms\u00e4ttning under 2025 j\u00e4mf\u00f6rt med 2024, men tron p\u00e5 det egna f\u00f6retaget i relation till branschen varierar mellan olika sektorer"],"_modules-below-content_28_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_28_text-blocks_0_text-block-bg":[""],"_modules-below-content_28_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_28_text-blocks_0_text-block-description":["<strong>Antalet som tror p\u00e5 h\u00f6gre oms\u00e4ttning i det egna bolaget inf\u00f6r 2025 \u00e4r det n\u00e4st h\u00f6gsta under de senaste 6 \u00e5ren\u2026<\/strong>\r\n\r\n \r\n\r\n<img class=\"alignnone size-full wp-image-4445\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/10.png\" alt=\"\" width=\"2250\" height=\"768\" \/>\r\n\r\n> Den n\u00e5got minskade pessimismen bland svenska VD:ar inf\u00f6r 2024 j\u00e4mf\u00f6rt med 2023 har nu tydligt \u00f6verg\u00e5tt till mer positiva\u00a0 tong\u00e5ngar inf\u00f6r 2025"],"_modules-below-content_28_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_28_text-blocks_1_text-block-bg":[""],"_modules-below-content_28_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_28_text-blocks_1_text-block-description":["<strong>\u2026optimismen skiljer sig tydligt mellan olika branscher, och mellan det egna bolaget j\u00e4mf\u00f6rt med branschen<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4447\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/11.png\" alt=\"\" width=\"2250\" height=\"893\" \/>\r\n\r\n> Historiskt sett har VD:ar varit mer optimistiska n\u00e4r det g\u00e4ller det egna bolagets utveckling j\u00e4mf\u00f6rt med branschens, men den trenden \u00e4r inte lika tydlig i \u00e5rets studie"],"_modules-below-content_28_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_28_text-blocks":["2"],"_modules-below-content_28_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_29_template":["divider\/thick-primary"],"_modules-below-content_29_template":["group_page_modules_below-content_divider-template"],"modules-below-content_30_template":["text-blocks\/default"],"_modules-below-content_30_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_30_text-blocks-title":["En f\u00f6rv\u00e4ntan p\u00e5 h\u00f6gre oms\u00e4ttning korrelerar tydligt med en mer optimistisk f\u00f6rv\u00e4ntan p\u00e5 marginalerna, \u00e4ven om bilden mellan branscherna varierar"],"_modules-below-content_30_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_30_text-blocks_0_text-block-bg":[""],"_modules-below-content_30_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_30_text-blocks_0_text-block-description":["<strong>Det \u00e4r en stark majoritet av svenska VD:ar som har en positiv\u00a0 f\u00f6rv\u00e4ntan p\u00e5 2025, d\u00e4r 71% f\u00f6rv\u00e4ntar sig en h\u00f6gre oms\u00e4ttning f\u00f6r det egna f\u00f6retaget\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4449\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/12.png\" alt=\"\" width=\"2250\" height=\"736\" \/>\r\n\r\n> Det finns en tydlig korrelation mellan respondenternas f\u00f6rv\u00e4ntningar p\u00e5 oms\u00e4ttning och l\u00f6nsamhet, d\u00e4r h\u00f6gre oms\u00e4ttning f\u00f6rknippas med h\u00f6gre marginaler och vice versa"],"_modules-below-content_30_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_30_text-blocks_1_text-block-bg":[""],"_modules-below-content_30_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_30_text-blocks_1_text-block-description":["<strong>...men det finns ocks\u00e5 en spridning bland branscherna kring om det \u00e4r oms\u00e4ttningen eller l\u00f6nsamheten som kommer p\u00e5verkas mest<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4451\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/13.png\" alt=\"\" width=\"2250\" height=\"811\" \/>\r\n\r\n> Generellt anser respondenterna att v\u00e4ndningen under 2025 fr\u00e4mst kommer driva p\u00e5 \u00f6kad oms\u00e4ttning snarare \u00e4n f\u00f6rb\u00e4ttrade marginaler\r\n\r\n> Byggbranschen sticker ut d\u00e4r respondenterna tror att marginalerna kommer \u00f6ka i h\u00f6gre utstr\u00e4ckning \u00e4n oms\u00e4ttningen"],"_modules-below-content_30_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_30_text-blocks":["2"],"_modules-below-content_30_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_31_template":["divider\/thick-primary"],"_modules-below-content_31_template":["group_page_modules_below-content_divider-template"],"modules-below-content_32_template":["text-blocks\/default"],"_modules-below-content_32_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_32_text-blocks-title":["Balansen skiftar: N\u00e5got st\u00f6rre fokus p\u00e5 tillv\u00e4xt \u00e4n kostnadseffektivisering under 2025, men fortsatt mer \u00e5terh\u00e5llsamt j\u00e4mf\u00f6rt med inf\u00f6r 2022"],"_modules-below-content_32_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_32_text-blocks_0_text-block-bg":[""],"_modules-below-content_32_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_32_text-blocks_0_text-block-description":["<strong>Drygt h\u00e4lften av de svarande prioriterar tillv\u00e4xtsatsningar j\u00e4mf\u00f6rt med kostnadseffektiviseringar inf\u00f6r 2025\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4453\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/14.png\" alt=\"\" width=\"2250\" height=\"728\" \/>\r\n\r\n> Efter tv\u00e5 \u00e5r med fokus p\u00e5 kostnadseffektiviseringar b\u00f6rjar nu fokus ist\u00e4llet skifta mot tillv\u00e4xtsatsningar\r\n\r\n "],"_modules-below-content_32_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_32_text-blocks_1_text-block-bg":[""],"_modules-below-content_32_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_32_text-blocks_1_text-block-description":["<strong>...men det varierar mellan de olika branscherna<\/strong>\r\n\r\n \r\n\r\n<img class=\"alignnone size-full wp-image-4455\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/15.png\" alt=\"\" width=\"2250\" height=\"735\" \/>\r\n\r\n> VD:arna f\u00f6r bolag inom F\u00f6retagstj\u00e4nster samt Detalj- och partihandeln kommer prioritera tillv\u00e4xtsatsningar framf\u00f6r kostnadseffektiviseringar, vilket kan f\u00f6rklaras av en tro p\u00e5 att investeringsviljan hos b\u00e5de konsumenter och f\u00f6retag kommer att \u00f6ka\r\n\r\n> Byggbranschen och Fastighetsbranschen \u00e4r branscher som utm\u00e4rker sig genom ett s\u00e4rskilt fokus p\u00e5 kostnadseffektiviseringar, vilket kan h\u00e4rledas till att dessa branscher \u00e4r mer p\u00e5verkade av konjunktursv\u00e4ngningar och de senaste \u00e5rens h\u00f6ga r\u00e4ntor"],"_modules-below-content_32_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_32_text-blocks":["2"],"_modules-below-content_32_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_33_template":["divider\/thick-primary"],"_modules-below-content_33_template":["group_page_modules_below-content_divider-template"],"modules-below-content_34_template":["text-blocks\/default"],"_modules-below-content_34_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_34_text-blocks-title":["Tillfredsst\u00e4llandegraden kopplat till kostnadseffektiviseringar liknar tidigare \u00e5r och andelen skiljer sig mellan funktioner"],"_modules-below-content_34_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_34_text-blocks_0_text-block-bg":[""],"_modules-below-content_34_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_34_text-blocks_0_text-block-description":["<strong>Cirka h\u00e4lften av kostnadseffektiviseringarna under 2024 har varit tillfredsst\u00e4llande, d\u00e4r produktionsrelaterade \u00e5tg\u00e4rder \u00e5terigen gett b\u00e4st resultat<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4457\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/16.png\" alt=\"\" width=\"2250\" height=\"778\" \/>\r\n\r\n> Kostnadseffektiviseringar under 2024 har i stort sett gett tillfredsst\u00e4llande resultat inom de olika funktionerna, med undantag f\u00f6r Forskning och utveckling. Samtliga funktioner uppvisar dock stor potential f\u00f6r \u00e5tg\u00e4rder som \u00e4nnu inte har realiserats"],"_modules-below-content_34_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_34_text-blocks_1_text-block-bg":[""],"_modules-below-content_34_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_34_text-blocks_1_text-block-description":["<strong>Det finns en korrelation mellan resultat och fokusomr\u00e5den: F\u00f6rra \u00e5rets prioriteringar speglas i utfallet av kostnadseffektiviseringarna<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4515\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/50.png\" alt=\"\" width=\"2250\" height=\"1119\" \/>\r\n\r\n> F\u00f6r svenska VD:ar toppade Produktion av varor och tj\u00e4nster samt F\u00f6rs\u00e4ljning och marknad listan \u00f6ver funktioner att prioritera f\u00f6r kostnadseffektiviseringar under 2024\r\n\r\n> \u00c5rets studie visar en generellt h\u00f6gre tillfredsst\u00e4llandegrad f\u00f6r de funktioner som var prioriterade under 2024"],"_modules-below-content_34_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_34_text-blocks":["2"],"_modules-below-content_34_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_35_template":["divider\/thick-primary"],"_modules-below-content_35_template":["group_page_modules_below-content_divider-template"],"modules-below-content_36_template":["text-blocks\/default"],"_modules-below-content_36_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_36_text-blocks-title":["F\u00f6retagen visar \u00f6kad optimism inf\u00f6r 2025 med planer p\u00e5 fler tillv\u00e4xtsatsningar j\u00e4mf\u00f6rt med tidigare \u00e5r, samtidigt som fokus \u00e4r tydligt koncentrerat till ett f\u00e5tal omr\u00e5den"],"_modules-below-content_36_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_36_text-blocks_0_text-block-bg":[""],"_modules-below-content_36_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_36_text-blocks_0_text-block-description":["<strong>60 % av f\u00f6retagen planerar att satsa mer p\u00e5 tillv\u00e4xt j\u00e4mf\u00f6rt med nuvarande niv\u00e5er, en tydlig uppg\u00e5ng fr\u00e5n f\u00f6reg\u00e5ende \u00e5rs planer...<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4459\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/18.png\" alt=\"\" width=\"2250\" height=\"930\" \/>"],"_modules-below-content_36_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_36_text-blocks_1_text-block-bg":[""],"_modules-below-content_36_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_36_text-blocks_1_text-block-description":["<strong>\u2026och fokus kommer ligga p\u00e5 f\u00f6rb\u00e4ttring och innovation, d\u00e4r f\u00f6retag prioriterar utveckling av varor och tj\u00e4nster samt f\u00f6rs\u00e4ljning inf\u00f6r 2025<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4517\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/51.png\" alt=\"\" width=\"2250\" height=\"1319\" \/>"],"_modules-below-content_36_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_36_text-blocks":["2"],"_modules-below-content_36_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_86_template":["text-block\/image-left"],"_modules-below-content_86_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_86_text-block-title":[""],"_modules-below-content_86_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_86_text-block-image":["3587"],"_modules-below-content_86_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_86_text-block-image-overlay":["1"],"_modules-below-content_86_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_86_text-block-description":[">15 \u00e5rs erfarenhet att framg\u00e5ngsrikt ha hj\u00e4lpt klienter med realiserade l\u00f6nsamhetsf\u00f6rb\u00e4ttringar b\u00e5de p\u00e5 int\u00e4kts- och kostnadssidan. Ansvarig f\u00f6r 20+ Commercial Excellence-projekt med fokus p\u00e5 prisstrategi, prisoptimering, int\u00e4ktss\u00e4kring, och s\u00e4ljledning.\r\n\r\nRichard Cecchini, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:richard.cecchini@axholmen.se\">RICHARD.CECCHINI@AXHOLMEN.SE<\/a><\/p>\r\n<p class=\"heading--5\">+46 73 068 11 34<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/richard-cecchini-5707771\/\">LinkedIn<\/a>"],"_modules-below-content_86_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_86_text-block-buttons":[""],"_modules-below-content_86_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_37_template":["text-block\/default"],"_modules-below-content_37_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_37_text-block-title":[""],"_modules-below-content_37_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_37_text-block-image":[""],"_modules-below-content_37_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_37_text-block-image-overlay":["0"],"_modules-below-content_37_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_37_text-block-description":["> En majoritet av f\u00f6retagen (52 %) planerar att f\u00f6rb\u00e4ttra eller ut\u00f6ka sina varor och tj\u00e4nster, vilket indikerar att produktutveckling f\u00f6rblir en central del av tillv\u00e4xtstrategin\r\n\r\n> Investeringar i f\u00f6rs\u00e4ljning (30 %) och produktionskapacitet (28 %) rankas \u00e4ven de h\u00f6gt, vilket speglar ett behov av att st\u00e4rka b\u00e5de int\u00e4ktsgenerering och leveransf\u00f6rm\u00e5ga f\u00f6r att m\u00f6ta framtida tillv\u00e4xt\r\n\r\n> F\u00f6r n\u00e4stkommande \u00e5r svarar 88% av f\u00f6retagsledarna att de kommer fokusera p\u00e5 resultatr\u00e4kningen snarare \u00e4n balansr\u00e4kningen"],"_modules-below-content_37_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_37_text-block-buttons":[""],"_modules-below-content_37_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_38_template":["divider\/thick-primary"],"_modules-below-content_38_template":["group_page_modules_below-content_divider-template"],"modules-below-content_39_template":["text-blocks\/default"],"_modules-below-content_39_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_39_text-blocks-title":[" En positiv trend i andelen f\u00f6retag som planerar att \u00f6ka sina investeringar j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r, en potentiell f\u00f6ljd av de begr\u00e4nsade m\u00f6jligheterna att genomf\u00f6ra investeringar under 2024"],"_modules-below-content_39_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_39_text-blocks_0_text-block-bg":[""],"_modules-below-content_39_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_39_text-blocks_0_text-block-description":["<strong>Rekordl\u00e5g andel av respondenterna svarar att de kunnat genomf\u00f6ra \u00f6nskade investeringar under 2024 (71%)\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4461\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/20.png\" alt=\"\" width=\"2250\" height=\"989\" \/>"],"_modules-below-content_39_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_39_text-blocks_1_text-block-bg":[""],"_modules-below-content_39_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_39_text-blocks_1_text-block-description":["<strong>...men det \u00e4r tydligt att f\u00f6retagen planerar att investera mer under 2025 \u00e4n vad som var planen inf\u00f6r 2024<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4519\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/52.png\" alt=\"\" width=\"2250\" height=\"1012\" \/>"],"_modules-below-content_39_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_39_text-blocks":["2"],"_modules-below-content_39_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_49_template":["text-block\/image-background"],"_modules-below-content_49_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_49_text-block-title":["Omv\u00e4rldsfaktorer"],"_modules-below-content_49_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_49_text-block-image":["4149"],"_modules-below-content_49_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_49_text-block-image-overlay":["0"],"_modules-below-content_49_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_49_text-block-description":["<img class=\"alignnone size-full wp-image-4602\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2025\/01\/vd-studien-2025-pris-uppdatering.png\" alt=\"\" width=\"2250\" height=\"1001\" \/>"],"_modules-below-content_49_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_49_text-block-buttons":[""],"_modules-below-content_49_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_87_template":["text-block\/image-left"],"_modules-below-content_87_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_87_text-block-title":[""],"_modules-below-content_87_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_87_text-block-image":["4141"],"_modules-below-content_87_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_87_text-block-image-overlay":["1"],"_modules-below-content_87_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_87_text-block-description":["Specialist p\u00e5 kommersiell strategi som hj\u00e4lper f\u00f6retag med bland annat marknadsf\u00f6ring, priss\u00e4ttning och f\u00f6rs\u00e4ljning, samt f\u00f6rfattare av fyra b\u00f6cker om att f\u00f6rb\u00e4ttra f\u00f6retags priss\u00e4ttning och l\u00f6nsamhet\r\n\r\nFelix M\u00f6r\u00e9e, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:felix.moree@axholmen.se\">FELIX.MOREE@AXHOLMEN.SE<\/a><\/p>\r\n<p class=\"heading--5\">+46 70 332 45 29<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/felixmoree\/\">LinkedIn<\/a>"],"_modules-below-content_87_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_87_text-block-buttons":[""],"_modules-below-content_87_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_40_template":["text-block\/default"],"_modules-below-content_40_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_40_text-block-title":[""],"_modules-below-content_40_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_40_text-block-image":[""],"_modules-below-content_40_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_40_text-block-image-overlay":["0"],"_modules-below-content_40_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_40_text-block-description":["> Andelen VD:ar som planerar att investera mer \u00e4n nuvarande niv\u00e5er har \u00f6kat ytterligare inf\u00f6r 2025, vilket signalerar att \u00e5terh\u00e4mtningen i investeringsviljan h\u00e5ller i sig.\r\n\r\n> Andelen som planerar att h\u00e5lla investeringarna of\u00f6r\u00e4ndrade har varit snarlik 5 av de 6 senaste \u00e5ren, inf\u00f6r 2022 var enda \u00e5ret d\u00e5 mer \u00e4n 50% ville \u00f6ka investeringarna j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r."],"_modules-below-content_40_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_40_text-block-buttons":[""],"_modules-below-content_40_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_41_template":["divider\/thick-primary"],"_modules-below-content_41_template":["group_page_modules_below-content_divider-template"],"modules-below-content_42_template":["text-blocks\/default"],"_modules-below-content_42_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_42_text-blocks-title":["Det finns en stark f\u00f6rv\u00e4ntan p\u00e5 fler f\u00f6retagsaff\u00e4rer inf\u00f6r 2025 \u2013 men f\u00f6rv\u00e4ntningarna skiljer beroende p\u00e5 \u00e4gandeform"],"_modules-below-content_42_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_42_text-blocks_0_text-block-bg":[""],"_modules-below-content_42_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_42_text-blocks_0_text-block-description":["<strong>Antalet svenska VD:ar som f\u00f6rutser fler f\u00f6rv\u00e4rv och f\u00f6rs\u00e4ljningar av verksamheter i Sverige har \u00f6kat markant j\u00e4mf\u00f6rt med f\u00f6rra \u00e5ret\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4521\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/54.png\" alt=\"\" width=\"2250\" height=\"819\" \/>\r\n<blockquote><i>\u201dJag tror att den generella skulds\u00e4ttningen har kommit ner i m\u00e5nga bolag samtidigt som den galet uppskruvade v\u00e4rderingsniv\u00e5n inom M&A ocks\u00e5 har sansat sig\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><strong>VD, Tillverkande industri<\/strong><\/em><\/p>\r\n<\/blockquote>\r\n> 62% av VD:arna f\u00f6rv\u00e4ntar sig fler f\u00f6retagsaff\u00e4rer, en kraftig \u00f6kning fr\u00e5n 37% inf\u00f6r 2024 och den h\u00f6gsta niv\u00e5n under de senaste nio \u00e5ren"],"_modules-below-content_42_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_42_text-blocks_1_text-block-bg":[""],"_modules-below-content_42_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_42_text-blocks_1_text-block-description":["<strong>\u2026d\u00e4r starkast optimism syns bland riskkapital\u00e4gda och privat\u00e4gda f\u00f6retag<\/strong>\r\n\r\n \r\n\r\n<img class=\"alignnone size-full wp-image-4523\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/55.png\" alt=\"\" width=\"2250\" height=\"731\" \/>\r\n<blockquote><i>\u201dPessimisten blir optimist i en v\u00e4ndande ekonomi med b\u00e4ttre r\u00e4ntor och l\u00e4gre inflation\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><b>VD, Annan bransch<\/b><\/em><\/p>\r\n<\/blockquote>\r\n> Riskkapital\u00e4gda bolag har h\u00f6gst andel b\u00e5de inom fler och f\u00e4rre f\u00f6retagsaff\u00e4rer vilket kan spegla att de verkar i en milj\u00f6 med stort fokus p\u00e5 transaktionsdriven tillv\u00e4xt d\u00e4r f\u00f6r\u00e4ndringar i marknadsdynamik kan sl\u00e5 h\u00e5rt \u00e5t b\u00e5da h\u00e5ll\r\n\r\n> En \u00f6verv\u00e4gande majoritet (90%) av f\u00f6retagsledare f\u00f6r b\u00f6rsnoterade f\u00f6retag f\u00f6rv\u00e4ntar sig en bibeh\u00e5llen eller \u00f6kad niv\u00e5 av antalet f\u00f6retagsaff\u00e4rer under 2024, vilket indikerar en f\u00f6rsiktig optimism inom denna sektor\r\n\r\n "],"_modules-below-content_42_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_42_text-blocks":["2"],"_modules-below-content_42_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_43_template":["divider\/thick-primary"],"_modules-below-content_43_template":["group_page_modules_below-content_divider-template"],"modules-below-content_44_template":["text-blocks\/default"],"_modules-below-content_44_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_44_text-blocks-title":["Starkare optimism inf\u00f6r personalstyrkans utveckling under 2025 efter en period av mer f\u00f6rsiktighet"],"_modules-below-content_44_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_44_text-blocks_0_text-block-bg":[""],"_modules-below-content_44_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_44_text-blocks_0_text-block-description":["<strong>St\u00f6rre optimism g\u00e4llande personalstyrkans utveckling 2025 efter en period av stabilisering\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4467\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/24.png\" alt=\"\" width=\"2250\" height=\"641\" \/>\r\n\r\n> 47% av VD:arna f\u00f6rv\u00e4ntar sig en positiv nettoutveckling av personalstyrkan inf\u00f6r 2025, en \u00f6kning fr\u00e5n 38% inf\u00f6r 2024, vilket tyder p\u00e5 \u00f6kad optimism efter en period av f\u00f6rsiktighet\r\n\r\n> Den \u00f6kade tron p\u00e5 personalstyrkans tillv\u00e4xt inf\u00f6r 2025 g\u00e5r hand i hand med ett skifte fr\u00e5n kostnadseffektiviseringar till tillv\u00e4xtsatsningar och en starkare tro p\u00e5 \u00f6kad oms\u00e4ttning"],"_modules-below-content_44_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_44_text-blocks_1_text-block-bg":[""],"_modules-below-content_44_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_44_text-blocks_1_text-block-description":["<strong>...med tydliga skillnader mellan branscher d\u00e4r F\u00f6retagstj\u00e4nster och Energi visar st\u00f6rst optimism, medan Fastighetssektorn f\u00f6rblir avvaktande<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4469\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/25.png\" alt=\"\" width=\"2250\" height=\"914\" \/>"],"_modules-below-content_44_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_44_text-blocks":["2"],"_modules-below-content_44_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_45_template":["divider\/thick-primary"],"_modules-below-content_45_template":["group_page_modules_below-content_divider-template"],"modules-below-content_46_template":["text-blocks\/default"],"_modules-below-content_46_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_46_text-blocks-title":["Svenska VD:ar f\u00f6rutser en t\u00e4mligen likv\u00e4rdig, med tendens till minskad, tillg\u00e4nglighet av r\u00e4tt kompetens till f\u00f6retagen under 2025"],"_modules-below-content_46_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_46_text-blocks_0_text-block-bg":[""],"_modules-below-content_46_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_46_text-blocks_0_text-block-description":["<strong>Studiens respondenter f\u00f6rv\u00e4ntar sig liknande utmaningar vid rekrytering av r\u00e4tt kompetens under 2025 j\u00e4mf\u00f6rt med det g\u00e5ngna \u00e5ret\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4471\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/26.png\" alt=\"\" width=\"2250\" height=\"761\" \/>\r\n\r\n> Respondenterna f\u00f6rv\u00e4ntar sig att rekryteringsf\u00f6ruts\u00e4ttningarna under 2025 blir n\u00e5got mindre gynnsamma \u00e4n 2024, \u00e4ven om majoriteten bed\u00f6mer att de kommer vara of\u00f6r\u00e4ndrade."],"_modules-below-content_46_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_46_text-blocks_1_text-block-bg":[""],"_modules-below-content_46_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_46_text-blocks_1_text-block-description":["<strong>\u2026men f\u00f6rv\u00e4ntan inf\u00f6r 2025 varierar mellan olika branscher<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4473\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/27.png\" alt=\"\" width=\"2250\" height=\"800\" \/>\r\n\r\n> Majoriteten av branscherna f\u00f6rv\u00e4ntar sig likv\u00e4rdiga f\u00f6rh\u00e5llanden under 2025 som 2024.\r\n\r\n> F\u00f6retagstj\u00e4nster utm\u00e4rker sig genom att en majoritet av respondenterna tror att det kommer vara l\u00e4ttare att tillgodose kompetensbehovet under 2025, till skillnad mot f\u00f6reg\u00e5ende \u00e5r d\u00e5 endast 25% f\u00f6rv\u00e4ntade sig en f\u00f6rb\u00e4ttring.\r\n\r\n> VD:ar inom Logistik och transport \u00e4r mest pessimistiska i sina f\u00f6rv\u00e4ntningar p\u00e5 2025."],"_modules-below-content_46_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_46_text-blocks":["2"],"_modules-below-content_46_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_47_template":["divider\/thick-primary"],"_modules-below-content_47_template":["group_page_modules_below-content_divider-template"],"modules-below-content_48_template":["anchor\/default"],"_modules-below-content_48_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_48_anchor":["aktuellt"],"_modules-below-content_48_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_50_template":["text-block\/default"],"_modules-below-content_50_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_50_text-block-title":["Studien visar att omv\u00e4rldsfaktorer f\u00f6rv\u00e4ntas ha en mindre negativ p\u00e5verkan \u00e4n tidigare \u00e5r \u2013 fr\u00e4mst drivet av l\u00e4gre inflation och r\u00e4ntor"],"_modules-below-content_50_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_50_text-block-image":[""],"_modules-below-content_50_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_50_text-block-image-overlay":["0"],"_modules-below-content_50_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_50_text-block-description":["<strong>Under 2025 f\u00f6rv\u00e4ntar sig svenska VD:ar en l\u00e4ttnad i den negativa p\u00e5verkan fr\u00e5n externa risker j\u00e4mf\u00f6rt med 2024<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4525\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/56-1.png\" alt=\"\" width=\"2250\" height=\"1302\" \/>\r\n<blockquote><i>\u201dOmv\u00e4rldens ekonomi p\u00e5verkar oss indirekt och direkt. Indirekt eftersom n\u00e4r konsumtionen minskar s\u00e5 beh\u00f6vs mindre lager och d\u00e5 sjunker v\u00e5r f\u00f6rs\u00e4ljning.\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><b>VD, Pl\u00e5tbearbetning<\/b><\/em><\/p>\r\n<i>\u201dVi k\u00f6per till 85% in gods i euro vilket g\u00f6r att den svagare kronan p\u00e5verkat oss i st\u00f6rre utstr\u00e4ckning \u00e4n tidigare.\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><strong>VD, Annan bransch<\/strong><\/em><\/p>\r\n<\/blockquote>\r\n> Totalt sett uppger \u00f6ver 60% av f\u00f6retagen att de i stor utstr\u00e4ckning har p\u00e5verkats negativt av \u00f6kat r\u00e4ntetryck under 2024, men f\u00f6r 2025 tror endast ~20% p\u00e5 en p\u00e5verkan i stor utstr\u00e4ckning. Detta p\u00e5visar en \u00f6kad optimism kring r\u00e4nteutvecklingen fram\u00e5t.\r\n\r\n> Risken f\u00f6r negativ p\u00e5verkan av inflationen f\u00f6rv\u00e4ntas minska kraftigt fram\u00f6ver, medan risken f\u00f6r geopolitiska konflikter, klimatf\u00f6r\u00e4ndringar och cyberattacker v\u00e4ntas \u00f6ka. Den f\u00f6rv\u00e4ntade\u00a0 \u00f6kade risken f\u00f6r geopolitiska konflikter och cyberattacker kan kopplas till den fortsatta os\u00e4kerheten i den globala politiska situationen.\r\n<blockquote><i>\u201dMan b\u00f6rjar ta fr\u00e5gan om Europas konkurrenskraft p\u00e5 allvar i Bryssel men det verkar vara lika sv\u00e5rt att ta bort regler som att l\u00e4gga till nya. Det \u00e4r ingen <\/i><i>quick<\/i><i> fix att st\u00e4rka Europas konkurrenskraft, de relativa konkurrensskillnaderna j\u00e4mf\u00f6rt USA kommer snarare att \u00f6ka i och med maktskiftet i USA. Det h\u00e4r \u00e4r mer strukturella \u00e4n konjunkturella fr\u00e5gor\"<\/i>\r\n<p style=\"text-align: right;\"><em><b>Johan <\/b><b>Javeus<\/b><b>, Chefsstrateg SEB<\/b><\/em><\/p>\r\n<\/blockquote>"],"_modules-below-content_50_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_50_text-block-buttons":[""],"_modules-below-content_50_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_51_template":["divider\/thick-primary"],"_modules-below-content_51_template":["group_page_modules_below-content_divider-template"],"modules-below-content_52_template":["text-blocks\/default"],"_modules-below-content_52_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_52_text-blocks-title":["En klar majoritet av tillfr\u00e5gade VD:ar planerar att g\u00f6ra prisjusteringar under 2025, varav 11% kommer h\u00f6ja priset kraftigare \u00e4n inflationen"],"_modules-below-content_52_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_52_text-blocks_0_text-block-bg":[""],"_modules-below-content_52_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_52_text-blocks_0_text-block-description":["<strong>47% av respondenterna har redan justerat sina priser i linje med eller \u00f6ver inflationen under 2024\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4477\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/29.png\" alt=\"\" width=\"2250\" height=\"877\" \/>"],"_modules-below-content_52_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_52_text-blocks_1_text-block-bg":[""],"_modules-below-content_52_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_52_text-blocks_1_text-block-description":["<strong>\u2026och runt 70% av respondenterna planerar att h\u00f6ja sina priser i linje med eller \u00f6ver inflationen under 2025<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4479\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/30.png\" alt=\"\" width=\"2250\" height=\"929\" \/>"],"_modules-below-content_52_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_52_text-blocks":["2"],"_modules-below-content_52_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_73_template":["text-block\/default"],"_modules-below-content_73_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_73_text-block-title":["\u00c4r de svenska f\u00f6retagen redo f\u00f6r 2025?"],"_modules-below-content_73_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_73_text-block-image":[""],"_modules-below-content_73_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_73_text-block-image-overlay":["0"],"_modules-below-content_73_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_73_text-block-description":["<h3><b>Formulering av tillv\u00e4xtstrategi<\/b><\/h3>\r\n\u00c5rets studie visar en tydlig optimism bland svenska f\u00f6retagsledare, d\u00e4r fokus p\u00e5 tillv\u00e4xtsatsningar prioriteras framf\u00f6r kostnadseffektiviseringar.\r\n\r\nMed en \u00f6kad tro p\u00e5 makroekonomisk stabilisering och tillv\u00e4xtpotential finns nu ett f\u00f6nster att strategiskt positionera sig f\u00f6r l\u00e5ngsiktig framg\u00e5ng.\r\n\r\nF\u00f6r att oms\u00e4tta den optimism och tillv\u00e4xtvilja som uttrycks i studien till konkreta resultat \u00e4r det avg\u00f6rande att identifiera de strategiska initiativ som bidrar mest till f\u00f6retagets v\u00e4rdeskapande."],"_modules-below-content_73_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_73_text-block-buttons":[""],"_modules-below-content_73_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_81_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:22:\"Kommersiell optimering\";s:3:\"url\";s:56:\"https:\/\/axholmen.com\/sv\/tjanster\/kommersiell-optimering\/\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_81_text-block-buttons_0_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_81_text-block-buttons_0_button-color":["primary"],"_modules-below-content_81_text-block-buttons_0_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_81_text-block-buttons_0_button-ghost":["0"],"_modules-below-content_81_text-block-buttons_0_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_81_text-block-buttons_0_button-icon":[""],"_modules-below-content_81_text-block-buttons_0_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_88_template":["text-block\/image-left"],"_modules-below-content_88_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_88_text-block-title":[""],"_modules-below-content_88_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_88_text-block-image":["4208"],"_modules-below-content_88_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_88_text-block-image-overlay":["1"],"_modules-below-content_88_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_88_text-block-description":[">15 \u00e5rs konsulterfarenhet med uppdrag inom Operational Excellence, Lean, modularisering och kundorientering av organisationer & fl\u00f6den, i s\u00e5v\u00e4l produktbolag som tj\u00e4nsteverksamheter.\r\n\r\nGustaf Smedman, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:gustaf.smedman@axholmen.se\">GUSTAF.SMEDMAN@AXHOLMEN.SE<\/a><\/p>\r\n<p class=\"heading--5\">+46 70 730 79 94<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/gustafsmedman\/\">LinkedIn<\/a>"],"_modules-below-content_88_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_88_text-block-buttons":[""],"_modules-below-content_88_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_53_template":["text-block\/default"],"_modules-below-content_53_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_53_text-block-title":[""],"_modules-below-content_53_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_53_text-block-image":[""],"_modules-below-content_53_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_53_text-block-image-overlay":["0"],"_modules-below-content_53_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_53_text-block-description":["<blockquote><i>\"L\u00e4ser man f\u00f6retagens svar verkar det inte finnas n\u00e5got st\u00f6rre underliggande pristryck d\u00e5 ~90% endast ser prisjusteringar i linje med eller l\u00e4gre \u00e4n inflationen som aktuellt\u201d<\/i>\r\n<p style=\"text-align: right;\"><b>Johan <\/b><b>Javeus<\/b><b>, Chefsstrateg SEB<\/b><\/p>\r\n<\/blockquote>"],"_modules-below-content_53_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_53_text-block-buttons":[""],"_modules-below-content_53_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_54_template":["divider\/thick-primary"],"_modules-below-content_54_template":["group_page_modules_below-content_divider-template"],"modules-below-content_55_template":["text-block\/image-background"],"_modules-below-content_55_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_55_text-block-title":["AI"],"_modules-below-content_55_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_55_text-block-image":["4145"],"_modules-below-content_55_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_55_text-block-image-overlay":["0"],"_modules-below-content_55_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_55_text-block-description":["<img class=\"alignnone size-full wp-image-4576\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/ai-3.png\" alt=\"\" width=\"2250\" height=\"972\" \/>"],"_modules-below-content_55_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_55_text-block-buttons":[""],"_modules-below-content_55_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_56_template":["text-blocks\/default"],"_modules-below-content_56_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_56_text-blocks-title":["M\u00e5nga f\u00f6retag anv\u00e4nder fortfarande inte AI, men \u00f6ver h\u00e4lften av VD:arna planerar att \u00f6ka satsningarna under 2025"],"_modules-below-content_56_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_56_text-blocks_0_text-block-bg":[""],"_modules-below-content_56_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_56_text-blocks_0_text-block-description":["<strong>19% av respondenterna har upplevt positiva effekter av AI under 2024, s\u00e5 som \u00f6kad oms\u00e4ttning och\/eller minskade kostnader\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4527\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/57.png\" alt=\"\" width=\"2250\" height=\"856\" \/>\r\n<blockquote><i>\u201dVi har anv\u00e4nt AI f\u00f6r att snabba p\u00e5 administrativa \u00e5tg\u00e4rder. Det har i vissa fall minskat behovet av konsulttimmar\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><b>VD, Logistik & transport<\/b><\/em><\/p>\r\n<i>\u201dVi har b\u00f6rjat nosa p\u00e5 detta men det \u00e4r fortfarande i ett tidigt skede\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><b>VD, Tillverkande industri<\/b><\/em><\/p>\r\n<\/blockquote>"],"_modules-below-content_56_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_56_text-blocks_1_text-block-bg":[""],"_modules-below-content_56_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_56_text-blocks_1_text-block-description":["<strong>\u2026och intresset f\u00f6r AI ser ut att \u00f6ka inf\u00f6r 2025<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4529\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/58.png\" alt=\"\" width=\"2250\" height=\"817\" \/>\r\n\r\n> \u00d6ver 50% av de svarande indikerar att de kommer att satsa p\u00e5 AI i st\u00f6rre utstr\u00e4ckning under 2025, vilket tyder p\u00e5 att allt fler inser v\u00e4rdet och potentialen i AI-teknologier.\r\n\r\n> En stor andel f\u00f6retag anv\u00e4nder fortfarande inte AI, enligt SCB, och st\u00f6rre f\u00f6retag anv\u00e4nder AI i h\u00f6gre utstr\u00e4ckning \u00e4n sm\u00e5 f\u00f6retag.1 Dock tyder svaren i \u00e5rets VD-studie p\u00e5 att f\u00f6retag av alla storlekar kommer att satsa p\u00e5 AI i st\u00f6rre utstr\u00e4ckning under n\u00e4sta \u00e5r.\r\n\r\n> Endast 5% ser anledning att minska sina satsningar, vilket understryker AI:s v\u00e4xande betydelse i en allt mer teknikdriven aff\u00e4rsv\u00e4rld.\r\n\r\n<sub>1) SCB, N\u00e4ringslivets anv\u00e4ndning av AI<\/sub>"],"_modules-below-content_56_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_56_text-blocks":["2"],"_modules-below-content_56_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_57_template":["divider\/thick-primary"],"_modules-below-content_57_template":["group_page_modules_below-content_divider-template"],"modules-below-content_58_template":["text-block\/default"],"_modules-below-content_58_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_58_text-block-title":["Bland praktiska AI-till\u00e4mpningar f\u00f6retagen investerat i ser vi tre huvudomr\u00e5den: Dataanalys, \u00f6kad produktivitet i textbearbetning samt AI-baserade system"],"_modules-below-content_58_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_58_text-block-image":[""],"_modules-below-content_58_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_58_text-block-image-overlay":["0"],"_modules-below-content_58_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_58_text-block-description":["<strong>Flera av respondenterna listar praktiska AI-till\u00e4mpningar de investerat i<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4483\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/33.png\" alt=\"\" width=\"2250\" height=\"1736\" \/>\r\n\r\n> P\u00e5 fr\u00e5gan kring praktiska AI-till\u00e4mpningar som f\u00f6retagen investerat i under 2024 ser vi tre huvudomr\u00e5den: Anv\u00e4ndning av AI f\u00f6r dataanalys, AI som st\u00f6d f\u00f6r textbearbetning och content-utveckling samt AI-baserade system f\u00f6r optimering av interna processer (drift, lager, etc.)\r\n<blockquote><i>\"Mindre bolag, som i studien, \u00e4r mer beroende av att det tas fram AI-baserade tj\u00e4nster, lite mer <\/i><i>plug'n'play<\/i><i>, f\u00f6r att f\u00e5 ig\u00e5ng anv\u00e4ndandet. I grunden tror jag m\u00e5nga <\/i><i>VD:ar<\/i><i> ser AI som ett verktyg f\u00f6r att f\u00e5 ner kostnaderna, ett perspektiv som inte syns s\u00e5 mycket i media\u201d<\/i>\r\n<p style=\"text-align: right;\"><b>Johan <\/b><b>Javeus<\/b><b>, Chefsstrateg SEB<\/b><\/p>\r\n<\/blockquote>"],"_modules-below-content_58_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_58_text-block-buttons":[""],"_modules-below-content_58_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_59_template":["divider\/thick-primary"],"_modules-below-content_59_template":["group_page_modules_below-content_divider-template"],"modules-below-content_60_template":["text-block\/default"],"_modules-below-content_60_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_60_text-block-title":["AI f\u00f6rv\u00e4ntas ha varierande p\u00e5verkan p\u00e5 olika funktioner inom f\u00f6retagen \u2013 dock med f\u00f6rv\u00e4ntningar p\u00e5 generellt st\u00f6rre positiva effekter"],"_modules-below-content_60_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_60_text-block-image":[""],"_modules-below-content_60_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_60_text-block-image-overlay":["0"],"_modules-below-content_60_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_60_text-block-description":["<strong>Vilken p\u00e5verkan AI tros ha p\u00e5 funktioner inom det egna f\u00f6retaget varierar, med h\u00f6gst f\u00f6rv\u00e4ntningar inom F\u00f6rs\u00e4ljning & Marknad, IT samt st\u00f6dfunktioner\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4485\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/34.png\" alt=\"\" width=\"2250\" height=\"838\" \/>\r\n\r\n> Enligt respondenterna kommer AI leda till minskade kostnader och\/eller \u00f6kad oms\u00e4ttning f\u00f6r framf\u00f6rallt St\u00f6dfunktioner (49% mot 37% 2024), F\u00f6rs\u00e4ljning & marknad (58% mot 37%) samt IT (47% mot 35%). Det h\u00e4r kan tyda p\u00e5 h\u00f6gre kunskap om hur AI kan till\u00e4mpas p\u00e5 dessa funktioner, alternativt att funktionerna \u00e4r mer anpassade f\u00f6r automatisering.\r\n\r\n<span data-teams=\"true\">> Den generella tilltron till att AI kan bidra positivt har \u00f6kat sedan f\u00f6reg\u00e5ende \u00e5rs studie samtidigt som f\u00e4rre svarar att de inte kommer implementera AI eller finner AI ej till\u00e4mpbart, troligen en f\u00f6ljd av \u00f6kad kunskap och snabb utveckling under \u00e5ret.<\/span>\r\n\r\n> De svarande f\u00f6rv\u00e4ntar sig att AI bidrar med minskade kostnader i h\u00f6gre utstr\u00e4ckning \u00e4n med \u00f6kad oms\u00e4ttning, vilket \u00e4ven kunde ses i f\u00f6rra \u00e5rets studie.\r\n\r\n \r\n\r\n<strong>\u2026men skillnaderna i respondenternas kommentarer tyder p\u00e5 att det r\u00e5der delade uppfattningar om hur mogen marknaden faktiskt \u00e4r f\u00f6r AI<\/strong>\r\n<blockquote><i>\u201dA<\/i><i>I har till\u00e4mpats i; C<\/i><i>o-pilot f\u00f6r \u00f6kad produktivitet i anteckningar, <\/i><i>content<\/i><i>-utveckling och \u00f6vers\u00e4ttningar\u201d<\/i><\/blockquote>\r\n<p style=\"text-align: right;\"><strong>VD, Annan bransch<\/strong><\/p>\r\n\r\n<blockquote><i>\u201dSamh\u00e4llet har en \u00f6verdriven f\u00f6rv\u00e4ntan kring AI\u201d<\/i><\/blockquote>\r\n<p style=\"text-align: right;\"><strong>VD, Logistik & transport<\/strong><\/p>"],"_modules-below-content_60_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_60_text-block-buttons":[""],"_modules-below-content_60_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_61_template":["divider\/thick-primary"],"_modules-below-content_61_template":["group_page_modules_below-content_divider-template"],"modules-below-content_62_template":["text-block\/image-background"],"_modules-below-content_62_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_62_text-block-title":["H\u00e5llbarhet"],"_modules-below-content_62_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_62_text-block-image":["4247"],"_modules-below-content_62_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_62_text-block-image-overlay":["0"],"_modules-below-content_62_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_62_text-block-description":["<img class=\"alignnone size-full wp-image-4499\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/hallbarhet.png\" alt=\"\" width=\"2250\" height=\"863\" \/>"],"_modules-below-content_62_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_62_text-block-buttons":[""],"_modules-below-content_62_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_63_template":["text-blocks\/default"],"_modules-below-content_63_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_63_text-blocks-title":["Trots att n\u00e4ra tre av fyra f\u00f6retag anser att h\u00e5llbarhetsarbete har en positiv inverkan p\u00e5 verksamheten \u00e4r det endast drygt h\u00e4lften som har det som en prioriterad eller h\u00f6gt prioriterad del av sin strategi f\u00f6r 2025"],"_modules-below-content_63_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_63_text-blocks_0_text-block-bg":[""],"_modules-below-content_63_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_63_text-blocks_0_text-block-description":["<strong>Drygt h\u00e4lften av f\u00f6retagen har h\u00e5llbarhetsarbete prioriterat i sin f\u00f6retagsstrategi f\u00f6r 2025\u2026<\/strong><img class=\"alignnone size-full wp-image-4531\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/59.png\" alt=\"\" width=\"2250\" height=\"853\" \/>\r\n<blockquote><i>\"Fokus p\u00e5 h\u00e5llbarhet l\u00e4r forts\u00e4tta men utmaningen blir att h\u00e5lla i det h\u00e4r nu n\u00e4r USA, med <\/i><i>Trump<\/i><i> som president, v\u00e4ljer att prioritera ner dessa fr\u00e5gor. Mycket av h\u00e5llbarhetsarbetet i Europa styrs av regleringar s\u00e5 det kommer nog att forts\u00e4tta men fr\u00e5gorna blir kanske inte lika <\/i><i>\u2019<\/i><i>heta\u2019\"<\/i><\/blockquote>\r\n<p style=\"text-align: right;\"><em><b>Johan <\/b><b>Javeus<\/b><b>, Chefsstrateg SEB<\/b><\/em><\/p>\r\n> 56% av f\u00f6retagen har h\u00e5llbarhet prioriterat i sin f\u00f6retagsstrategi f\u00f6r 2025"],"_modules-below-content_63_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_63_text-blocks_1_text-block-bg":[""],"_modules-below-content_63_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_63_text-blocks_1_text-block-description":["<strong>\u2026samtidigt som ca tre av fyra f\u00f6retag tror att h\u00e5llbarhetsarbete kommer ha en positiv inverkan p\u00e5 verksamheten<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4533\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/60.png\" alt=\"\" width=\"2250\" height=\"906\" \/>\r\n<blockquote><i>\u201dH\u00e4r m\u00e5ste vi g\u00e5 f\u00f6re. Marknaden \u00e4r inte beredd att betala f\u00f6r detta \u00e4nnu, men vi m\u00e5ste kroka arm och g\u00f6ra vad vi kan\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><b>VD, Tillverkande industri<\/b><\/em><\/p>\r\n<\/blockquote>"],"_modules-below-content_63_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_63_text-blocks":["2"],"_modules-below-content_63_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_74_template":["text-block\/default"],"_modules-below-content_74_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_74_text-block-title":[""],"_modules-below-content_74_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_74_text-block-image":[""],"_modules-below-content_74_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_74_text-block-image-overlay":["0"],"_modules-below-content_74_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_74_text-block-description":["<h4><i>Vad b\u00f6r f\u00f6retagen t\u00e4nka p\u00e5 i arbetet med att formulera sin tillv\u00e4xtstrategi?<\/i><\/h4>\r\n> <b>Samla marknadsinsikter: <\/b>Prata med era kunder p\u00e5 ett strukturerat s\u00e4tt och kombinera insikter med analyser av marknaden, konkurrenter och intern data f\u00f6r att identifiera omr\u00e5den med st\u00f6rst tillv\u00e4xtpotential.\r\n\r\n> <b>Identifiera initiativ<\/b><b> och utv\u00e4rdera potentialen:<\/b> Arbeta hypotesbaserat f\u00f6r att identifiera initiativ och f\u00f6rst\u00e5 dess potential genom datadrivet underlag kring f\u00f6rv\u00e4ntad ROI och \u00f6vriga effekter.\r\n\r\n> <b>Prioritera r\u00e4tt insatser f\u00f6r att maximera f\u00f6retagsv\u00e4rderingen:<\/b> Fokusera p\u00e5 initiativ som ger st\u00f6rst effekt p\u00e5 int\u00e4kter, kundbas och effektivitet och undvik insatser som inte bidrar till l\u00f6nsam tillv\u00e4xt eller \u00f6kar f\u00f6retagsv\u00e4rderingen.\r\n\r\n> <b>Testa och verifiera: <\/b>Anv\u00e4nd befintliga kunder f\u00f6r att testa och validera tillv\u00e4xtinitiativ innan fullskalig implementering.\r\n\r\n> <b>S\u00e4tt m\u00e5l och s\u00e4kra resurser: <\/b>Definiera tillv\u00e4xtm\u00e5l per marknad och erbjudande samt s\u00e4kerst\u00e4ll tillr\u00e4ckliga investeringar f\u00f6r att n\u00e5 m\u00e5len."],"_modules-below-content_74_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_74_text-block-buttons":[""],"_modules-below-content_74_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_77_template":["text-block\/default"],"_modules-below-content_77_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_77_text-block-title":[""],"_modules-below-content_77_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_77_text-block-image":[""],"_modules-below-content_77_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_77_text-block-image-overlay":["0"],"_modules-below-content_77_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_77_text-block-description":["<h4><i>Vad b\u00f6r f\u00f6retagen t\u00e4nka p\u00e5 inf\u00f6r 2025<\/i>\u00a0<i>kopplat till priss\u00e4ttning?<\/i><\/h4>\r\n> <b>F\u00f6rbered f\u00f6r prish\u00f6jningar: <\/b>Inf\u00f6r det kommande \u00e5ret svarar en majoritet av respondenterna att de planerar att h\u00f6ja sina priser. Viktigt blir d\u00e5 att f\u00f6rbereda en tydlig och strukturerad process f\u00f6r hur och n\u00e4r prish\u00f6jningar b\u00f6r genomf\u00f6ras. Att utnyttja datadrivna insikter och verktyg f\u00f6r priss\u00e4ttning blir allt viktigare.\r\n\r\n> <b>Se \u00f6ver priss\u00e4ttningen efter f\u00f6retagsaff\u00e4rer: <\/b>D\u00e5 antalet f\u00f6retagsaff\u00e4rer \u00f6kar \u00e4r det viktigt att t\u00e4nka p\u00e5 att jobba med priss\u00e4ttningen i samband med eventuellt uppk\u00f6p eller i en eventuell integration. Priss\u00e4ttningen kan beh\u00f6va harmoniseras eller anpassas f\u00f6r att uppn\u00e5 synergier och s\u00e4kerst\u00e4lla att nya kundsegment hanteras effektivt.\r\n\r\n> <b>Nyttja AI f\u00f6r f\u00f6rs\u00e4ljning: <\/b>AI inom f\u00f6rs\u00e4ljning och marknadsf\u00f6ring har en stor p\u00e5verkan. Effektivt nyttjande kan skapa b\u00e4ttre kommersiella processer, exempelvis genom att analysera kundbeteenden, f\u00f6rutse f\u00f6r\u00e4ndringar i efterfr\u00e5gan och f\u00f6r optimering av prisstrategier."],"_modules-below-content_77_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_77_text-block-buttons":[""],"_modules-below-content_77_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_82_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:26:\"Effektivitetsf\u00f6rb\u00e4ttring\";s:3:\"url\";s:58:\"https:\/\/axholmen.com\/sv\/tjanster\/effektivitetsforbattring\/\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_82_text-block-buttons_0_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_82_text-block-buttons_0_button-color":["primary"],"_modules-below-content_82_text-block-buttons_0_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_82_text-block-buttons_0_button-ghost":["0"],"_modules-below-content_82_text-block-buttons_0_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_82_text-block-buttons_0_button-icon":[""],"_modules-below-content_82_text-block-buttons_0_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_89_template":["text-block\/default"],"_modules-below-content_89_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_89_text-block-title":["Om Axholmen"],"_modules-below-content_89_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_89_text-block-image":[""],"_modules-below-content_89_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_89_text-block-image-overlay":["1"],"_modules-below-content_89_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_89_text-block-description":["<span style=\"color: #333333;\">Sedan starten 2007 har vi hj\u00e4lpt f\u00f6retag att f\u00f6rb\u00e4ttra sin l\u00f6nsamhet. V\u00e5r inriktning var tydlig redan fr\u00e5n b\u00f6rjan \u2013 att leverera ett modernt alternativ till de globala managementbyr\u00e5erna.Vi l\u00f6ser viktiga aff\u00e4rsutmaningar f\u00f6r att \u00f6ka l\u00f6nsamheten.<\/span>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\"><strong>Enklare och mer resultatfokuserat<\/strong><\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">Vi grundande Axholmen med id\u00e9n att skapa ett enklare och mer resultatfokuserat s\u00e4tt att leverera konsulttj\u00e4nster inom managementomr\u00e5det.<\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\"><strong>Best\u00e5ende och konkreta resultat<\/strong><\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">V\u00e5r filosofi \u00e4r att konsulttj\u00e4nster ska leda till best\u00e5ende och konkreta resultat. D\u00e4rf\u00f6r \u00e4r vi beredda att dela kommersiell risk och knyta v\u00e5rt arvode till det v\u00e4rde vi skapar tillsammans med dig som kund.<\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\"><strong>F\u00f6rb\u00e4ttrad l\u00f6nsamhet<\/strong><\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">V\u00e5rt k\u00e4rnerbjudande \u00e4r att l\u00f6sa viktiga aff\u00e4rsutmaningar f\u00f6r att \u00f6ka l\u00f6nsamheten.\u00a0Vi har erfarenhet fr\u00e5n de flesta branscher.<\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\"><strong>Drivna och aff\u00e4rsfokuserade<\/strong><\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">Vi \u00e4r kompromissl\u00f6sa i v\u00e5r rekrytering. Alla managementkonsulter \u00e4r handplockade f\u00f6r sin kompetens, drivkraft och genuina aff\u00e4rsfokus.<\/span><\/p>"],"_modules-below-content_89_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_89_text-block-buttons":["1"],"_modules-below-content_89_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_64_template":["divider\/thick-primary"],"_modules-below-content_64_template":["group_page_modules_below-content_divider-template"],"modules-below-content_65_template":["text-block\/image-background"],"_modules-below-content_65_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_65_text-block-title":["VD-ROLLEN"],"_modules-below-content_65_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_65_text-block-image":["4159"],"_modules-below-content_65_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_65_text-block-image-overlay":["0"],"_modules-below-content_65_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_65_text-block-description":["<img class=\"alignnone size-full wp-image-4505\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/vd.png\" alt=\"\" width=\"2250\" height=\"924\" \/>"],"_modules-below-content_65_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_65_text-block-buttons":[""],"_modules-below-content_65_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_66_template":["text-blocks\/default"],"_modules-below-content_66_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_66_text-blocks-title":["Majoriteten anser att VD-rollen har blivit mer kr\u00e4vande \u00f6ver tid, med \u00f6kade f\u00f6rv\u00e4ntningar fr\u00e5n b\u00e5de \u00e4gare och anst\u00e4llda samt ett v\u00e4xande regelverk att f\u00f6rh\u00e5lla sig till"],"_modules-below-content_66_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_66_text-blocks_0_text-block-bg":[""],"_modules-below-content_66_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_66_text-blocks_0_text-block-description":["<strong>Majoriteten av VD:arna anser att deras arbetsb\u00f6rda blivit mer betungande under tiden de haft rollen\u2026<\/strong>\r\n\r\n<strong><img class=\"alignnone size-full wp-image-4535\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/61.png\" alt=\"\" width=\"2250\" height=\"860\" \/><\/strong>\r\n\r\n> 55% av VD:arna anser att deras arbetsb\u00f6rda blivit mer betungande, medan endast 4% anser att den blivit mindre betungande"],"_modules-below-content_66_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_66_text-blocks_1_text-block-bg":[""],"_modules-below-content_66_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_66_text-blocks_1_text-block-description":["<strong>\u2026och detta fr\u00e4mst \u00e4r drivet av fler regleringar, h\u00f6gre krav fr\u00e5n styrelse och \u00e4gare samt h\u00f6jda f\u00f6rv\u00e4ntningar fr\u00e5n anst\u00e4llda<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4537\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/62.png\" alt=\"\" width=\"2250\" height=\"1127\" \/>\r\n<blockquote><i>\u201d Jag upplever att det blir fler och fler omr\u00e5den som kr\u00e4ver administration. T ex s\u00e4kerhetsskyddslagen, fr\u00e5gor kring beredskap, IT och info-s\u00e4kerhet, osv.\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><b>VD, Logistik & Transport<\/b><\/em><\/p>\r\n<\/blockquote>"],"_modules-below-content_66_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_66_text-blocks":["2"],"_modules-below-content_66_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_67_template":["divider\/thick-primary"],"_modules-below-content_67_template":["group_page_modules_below-content_divider-template"],"modules-below-content_68_template":["text-block\/image-background"],"_modules-below-content_68_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_68_text-block-title":["Statens och n\u00e4ringslivets prioriteringar"],"_modules-below-content_68_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_68_text-block-image":["1850"],"_modules-below-content_68_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_68_text-block-image-overlay":["0"],"_modules-below-content_68_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_68_text-block-description":["<img class=\"alignnone size-full wp-image-4503\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/staten-naringslivet.png\" alt=\"\" width=\"2250\" height=\"952\" \/>"],"_modules-below-content_68_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_68_text-block-buttons":[""],"_modules-below-content_68_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_69_template":["text-blocks\/default"],"_modules-below-content_69_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_69_text-blocks-title":["Studiens respondenter ser att investeringar i infrastrukturprojekt och k\u00e4rnkraft borde \u00f6ka, samt att Sverige borde \u00f6verv\u00e4ga att \u00f6verg\u00e5 till euro"],"_modules-below-content_69_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_69_text-blocks_0_text-block-bg":[""],"_modules-below-content_69_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_69_text-blocks_0_text-block-description":["<strong>Synen p\u00e5 vad Staten och N\u00e4ringslivets ska prioritera under 2025 varierar\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4491\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/39.png\" alt=\"\" width=\"2250\" height=\"1060\" \/>\r\n\r\n> En klar majoritet av f\u00f6retagen anser att Sverige borde investera mer i infrastruktur och att k\u00e4rnkraft som energik\u00e4lla borde ut\u00f6kas. En \u00f6kad andel k\u00e4rnkraft kan troligen knytas till senaste \u00e5rens h\u00f6ga och varierande elpriser, d\u00e4r det finns en tro om att en \u00f6kad andel k\u00e4rnkraft skulle kunna bidra till \u00f6kad prisstabilitet\r\n\r\n> G\u00e4llande att str\u00e4va mot fler kvinnliga f\u00f6retagsledare och fokus p\u00e5 j\u00e4mst\u00e4lldhet och m\u00e5ngfald anser >30% att det borde prioriteras i st\u00f6rre utstr\u00e4ckning \u00e4n idag och av \u00f6vriga anser en klar majoritet att det borde prioriteras i samma utstr\u00e4ckning som idag\r\n\r\n> Kring huruvida staten ska investera i omst\u00e4llningsindustrier i Norrland \u00e4r det en knapp \u00f6vervikt \u00e5t att minska investeringarna"],"_modules-below-content_69_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_69_text-blocks_1_text-block-bg":[""],"_modules-below-content_69_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_69_text-blocks_1_text-block-description":["<strong>\u2026 och en majoritet anser att Sverige b\u00f6r l\u00e4mna kronan och g\u00e5 \u00f6ver till euro<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4493\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/40.png\" alt=\"\" width=\"2250\" height=\"384\" \/>\r\n\r\n> P\u00e5 fr\u00e5gan huruvida Sverige borde l\u00e4mna kronan och g\u00e5 \u00f6ver till euro \u00e4r svaret tydligt, en majoritet (57%) av svenska f\u00f6retag anser att vi borde l\u00e4mna kronan"],"_modules-below-content_69_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_69_text-blocks":["2"],"_modules-below-content_69_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_70_template":["divider\/thick-primary"],"_modules-below-content_70_template":["group_page_modules_below-content_divider-template"],"modules-below-content_71_template":["anchor\/default"],"_modules-below-content_71_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_71_anchor":["reflektioner"],"_modules-below-content_71_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_72_template":["text-block\/image-background"],"_modules-below-content_72_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_72_text-block-title":["Reflektioner"],"_modules-below-content_72_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_72_text-block-image":["4161"],"_modules-below-content_72_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_72_text-block-image-overlay":["0"],"_modules-below-content_72_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_72_text-block-description":["<p style=\"text-align: center;\"><b>I detta kapitel belyser vi n\u00e5gra reflektioner kring svaren fr\u00e5n svenska <\/b><b>VD:ar<\/b><b> i \u00e5rets studie, s\u00e4rskilt med fokus p\u00e5 den ljusning som v\u00e4ntas i svensk ekonomi<\/b><\/p>\r\n<img class=\"alignnone size-full wp-image-4511\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/ref-1.png\" alt=\"\" width=\"2250\" height=\"1186\" \/>\r\n\r\n<img class=\"alignnone size-full wp-image-4513\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2024\/12\/ref-2.png\" alt=\"\" width=\"2250\" height=\"1186\" \/>\r\n\r\n "],"_modules-below-content_72_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_72_text-block-buttons":[""],"_modules-below-content_72_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_75_template":["divider\/thick-primary"],"_modules-below-content_75_template":["group_page_modules_below-content_divider-template"],"modules-below-content_76_template":["text-block\/default"],"_modules-below-content_76_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_76_text-block-title":[""],"_modules-below-content_76_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_76_text-block-image":[""],"_modules-below-content_76_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_76_text-block-image-overlay":["0"],"_modules-below-content_76_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_76_text-block-description":["<h3><b>Priss\u00e4ttning<\/b><\/h3>\r\nCa 70% av tillfr\u00e5gade VD:ar planerar att g\u00f6ra prisjusteringar under 2025, varav 11% kommer h\u00f6ja priset kraftigare \u00e4n inflationen enligt \u00e5rets studie.\r\n\r\nUnder det g\u00e5ngna \u00e5ret har inflationen och det h\u00f6ga r\u00e4ntel\u00e4get varit de st\u00f6rsta utmaningarna f\u00f6r svenska f\u00f6retag. Respondenterna tror dock att dessa risker kommer f\u00e5 en mindre p\u00e5verkan under det kommande \u00e5ret och pris\u00f6kningar \u00e4r ett s\u00e4tt f\u00f6r f\u00f6retagen att f\u00f6rsvara eller st\u00e4rka sina marginaler.\r\n\r\nVi delar denna uppfattning och tror att priss\u00e4ttning \u00e4ven fortsatt kommer att vara ett strategiskt viktigt verktyg f\u00f6r svenska f\u00f6retag under 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