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class=\"alignnone size-full wp-image-4706\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide7.png\" alt=\"\" width=\"2250\" height=\"948\" \/>"],"_modules-below-content_12_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_12_text-block-buttons":[""],"_modules-below-content_12_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"_yoast_wpseo_title":["%%title%% - Svenska f\u00f6retags utmaningar och fokusomr\u00e5den 2026 %%page%% %%sep%% %%sitename%%"],"_yoast_wpseo_wordproof_timestamp":[""],"modules-below-content_13_template":["text-block\/default"],"_modules-below-content_13_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_13_text-block-title":["Det finns en fortsatt f\u00f6rv\u00e4ntad tillv\u00e4xt och tilltro till det makroekonomiska klimatet inf\u00f6r 2026 \u2013 svenska VD:ar visar s\u00e4rskild optimism kring den 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Prognoserna indikerar att den globala BNP-tillv\u00e4xten har stabiliserats kring cirka 3 procent sedan 2024, vilket motsvarar ett mer normalt tillv\u00e4xtl\u00e4ge efter de senaste \u00e5rens volatilitet.\r\n\r\n> VD:arnas f\u00f6rv\u00e4ntningar p\u00e5 det makroekonomiska l\u00e4get inf\u00f6r 2026 \u00e4r markant mer optimistiska \u00e4n inf\u00f6r 2023\u20132024 och ligger i niv\u00e5 med bed\u00f6mningarna inf\u00f6r 2025, vilket signalerar en f\u00f6rv\u00e4ntan p\u00e5 gradvis konjunkturf\u00f6rb\u00e4ttring.\r\n\r\n<sub>1) IMF World Economic 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L\u00e4gre inflation och h\u00f6gre BNP bidrar till ljusare utsikter, \u00e4ven om omv\u00e4rldsfaktorer d\u00e4mpar tilltron till den globala \u00e5terh\u00e4mtningen"],"_modules-below-content_2_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_2_text-block-image":["4812"],"_modules-below-content_2_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_2_text-block-image-overlay":["0"],"_modules-below-content_2_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_2_text-block-description":[""],"_modules-below-content_2_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_2_text-block-buttons":[""],"_modules-below-content_2_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_3_template":["text-blocks\/default"],"_modules-below-content_3_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_3_text-blocks-title":[""],"_modules-below-content_3_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_3_text-blocks_0_text-block-bg":[""],"_modules-below-content_3_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_3_text-blocks_0_text-block-description":["<img class=\"alignnone size-full wp-image-4673\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide2-1.png\" alt=\"\" width=\"1166\" height=\"241\" \/>\r\n\r\nVD:ar tror p\u00e5 en f\u00f6rb\u00e4ttring av det globala makroekonomiska l\u00e4get under 2026 j\u00e4mf\u00f6rt med 2025. Endast 14% f\u00f6rv\u00e4ntar sig ett s\u00e4mre l\u00e4ge, medan resterande bed\u00f6mer att situationen f\u00f6rblir of\u00f6r\u00e4ndrad"],"_modules-below-content_3_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_3_text-blocks_1_text-block-bg":[""],"_modules-below-content_3_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_3_text-blocks_1_text-block-description":["<img class=\"alignnone size-full wp-image-4675\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide2-2.png\" alt=\"\" width=\"1166\" height=\"240\" \/>\r\n\r\nav de tillfr\u00e5gade f\u00f6retagsledarna ser tillv\u00e4xtsatsningar som viktigare \u00e4n kostnadseffektiviseringar inf\u00f6r 2026, med fokus p\u00e5 utveckling av varor och tj\u00e4nster samt 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kontraktsjusteringar"],"_modules-below-content_3_text-blocks_2_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_3_text-blocks_3_text-block-bg":[""],"_modules-below-content_3_text-blocks_3_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_3_text-blocks_3_text-block-description":["<img class=\"alignnone size-full wp-image-4681\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide2-4-1.png\" alt=\"\" width=\"1139\" height=\"237\" \/>\r\n\r\nav VD:ar uppger att deras f\u00f6retag redan har uppn\u00e5tt minskade kostnader genom anv\u00e4ndning av AI, fr\u00e4mst genom \u00f6kad processautomation och effektivisering av administrativa arbetsuppgifter"],"_modules-below-content_3_text-blocks_3_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_3_text-blocks":["4"],"_modules-below-content_3_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"_oembed_bef218effc906597e772004bc63fa6c1":["<blockquote class=\"wp-embedded-content\" data-secret=\"pJ5dizOxjv\"><a href=\"https:\/\/axholmen.com\/commercial-offering-for-growth\/\">Reference case<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201dReference case\u201d – Axholmen\" src=\"https:\/\/axholmen.com\/commercial-offering-for-growth\/embed\/#?secret=4xGMVOxkE5#?secret=pJ5dizOxjv\" data-secret=\"pJ5dizOxjv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" 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scrolling=\"no\"><\/iframe>"],"_oembed_time_68ea2673dbf30fb47a828dc032af3c9f":["1702633111"],"modules-below-content_81_template":["text-block\/image-left"],"_modules-below-content_81_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_81_text-block-title":[""],"_modules-below-content_81_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_81_text-block-image":["4141"],"_modules-below-content_81_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_81_text-block-image-overlay":["1"],"_modules-below-content_81_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_81_text-block-description":["Specialist p\u00e5 kommersiell strategi som hj\u00e4lper f\u00f6retag med bland annat marknadsf\u00f6ring, priss\u00e4ttning och f\u00f6rs\u00e4ljning, samt f\u00f6rfattare av fem b\u00f6cker om att f\u00f6rb\u00e4ttra f\u00f6retags priss\u00e4ttning och l\u00f6nsamhet.\r\n\r\nFelix M\u00f6r\u00e9e, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:felix.moree@axholmen.com\">FELIX.MOREE@AXHOLMEN.COM<\/a><\/p>\r\n<p class=\"heading--5\">+46 70 332 45 29<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/felixmoree\/\">LinkedIn<\/a>"],"_modules-below-content_81_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_81_text-block-buttons":[""],"_modules-below-content_81_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_82_template":["text-block\/image-left"],"_modules-below-content_82_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_82_text-block-title":[""],"_modules-below-content_82_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_82_text-block-image":["4208"],"_modules-below-content_82_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_82_text-block-image-overlay":["1"],"_modules-below-content_82_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_82_text-block-description":[">15 \u00e5rs konsulterfarenhet med uppdrag inom Operational Excellence, Lean, modularisering och kundorientering av organisationer & fl\u00f6den, i s\u00e5v\u00e4l produktbolag som tj\u00e4nsteverksamheter.\r\n\r\nGustaf Smedman, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:gustaf.smedman@axholmen.com\">GUSTAF.SMEDMAN@AXHOLMEN.COM<\/a><\/p>\r\n<p class=\"heading--5\">+46 70 730 79 94<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/gustafsmedman\/\">LinkedIn<\/a>"],"_modules-below-content_82_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_82_text-block-buttons":[""],"_modules-below-content_82_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_83_template":["text-block\/image-left"],"_modules-below-content_83_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_83_text-block-title":[""],"_modules-below-content_83_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_83_text-block-image":["4826"],"_modules-below-content_83_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_83_text-block-image-overlay":["1"],"_modules-below-content_83_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_83_text-block-description":["15 \u00e5rs konsulterfarenhet inom strategi, operativ effektivitet, kostnadsreduktion, f\u00f6r\u00e4ndring av verksamhetsmodeller, organisationsomstrukturering samt turnaround-projekt. Har st\u00f6ttat stora och medelstora f\u00f6retag inom tillverkningsindustri, detaljhandel, bygg, f\u00f6rnybar energi, transport samt telekom.\r\n\r\nDaniel Bajka, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:daniel.bajka@axholmen.com\">DANIEL.BAJKA@AXHOLMEN.COM<\/a><\/p>\r\n<p class=\"heading--5\">+46 73 057 51 90<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/daniel-bajka-15836612\/\">LinkedIn<\/a>"],"_modules-below-content_83_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_83_text-block-buttons":[""],"_modules-below-content_83_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_9_template":["text-blocks\/default"],"_modules-below-content_9_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_9_text-blocks-title":["\u00d6versikt \u00f6ver svarande f\u00f6retag, sammans\u00e4ttningen liknar tidigare \u00e5r"],"_modules-below-content_9_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_9_text-blocks_0_text-block-bg":[""],"_modules-below-content_9_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_0_text-block-description":["<img class=\"alignnone size-full wp-image-4698\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide4-1-1.png\" alt=\"\" width=\"1528\" height=\"811\" \/>"],"_modules-below-content_9_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks_1_text-block-bg":[""],"_modules-below-content_9_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_1_text-block-description":["<img class=\"alignnone size-full wp-image-4700\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide4-2-1.png\" alt=\"\" width=\"1527\" height=\"810\" \/>"],"_modules-below-content_9_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks_2_text-block-bg":[""],"_modules-below-content_9_text-blocks_2_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_2_text-block-description":["<img class=\"alignnone size-full wp-image-4702\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide5-1-1.png\" alt=\"\" width=\"1528\" height=\"811\" \/>"],"_modules-below-content_9_text-blocks_2_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks_3_text-block-bg":[""],"_modules-below-content_9_text-blocks_3_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_9_text-blocks_3_text-block-description":["<img class=\"alignnone size-full wp-image-4704\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide5-2-1.png\" alt=\"\" width=\"1530\" height=\"810\" \/>"],"_modules-below-content_9_text-blocks_3_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_9_text-blocks":["4"],"_modules-below-content_9_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_10_template":["divider\/thick-primary"],"_modules-below-content_10_template":["group_page_modules_below-content_divider-template"],"modules-below-content_11_template":["anchor\/default"],"_modules-below-content_11_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_11_anchor":["makroekonomi"],"_modules-below-content_11_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_14_template":["text-block\/wide-section"],"_modules-below-content_14_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_14_text-block-title":[""],"_modules-below-content_14_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_14_text-block-image":[""],"_modules-below-content_14_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_14_text-block-image-overlay":["0"],"_modules-below-content_14_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_14_text-block-description":["> V\u00e4rldsekonomin v\u00e4ntas bromsa n\u00e5got men h\u00e5lla sig kring m\u00e5ttliga niv\u00e5er. Global BNP-tillv\u00e4xt prognosticeras till 3,2 % 2025 och 3,1 % 2026, med cirka 1,5 % i avancerade ekonomier och drygt 4 % i tillv\u00e4xt- och utvecklingsekonomier. Detta \u00e4r n\u00e5got b\u00e4ttre \u00e4n IMF:s aprilprognos, men svagare \u00e4n innan de senaste policyf\u00f6r\u00e4ndringarna och handelstullarna. IMF lyfter samtidigt fram att v\u00e4rldsekonomin g\u00e5r in i en period av mer varaktig fragmentering, med blockbildning och stora klimatinvesteringar, vilket kan h\u00e5lla tillbaka handel och produktivitet.1)\r\n\r\n> Den globala inflationen bed\u00f6ms forts\u00e4tta ner\u00e5t, men ligga \u00f6ver m\u00e5let i USA medan den \u00e4r l\u00e5g i m\u00e5nga andra avancerade ekonomier. L\u00e4get pr\u00e4glas av h\u00f6jda amerikanska tullar, nya handelsavtal och f\u00f6retag som delvis mildrat effekterna genom att styra om leverant\u00f6rskedjor.\r\n<blockquote><i>\u201dFramf\u00f6rallt i Sverige \u00e4r f\u00f6rv\u00e4ntan p\u00e5 tillv\u00e4xtf\u00f6rb\u00e4ttring h\u00f6g \u2013 r\u00e4ntes\u00e4nkningar, l\u00e4gre inflationen och ambiti\u00f6sa stimulanser till hush\u00e5llen kommer \u00f6ka efterfr\u00e5gan under 2026\u2026 Globalt ser det mer stabilt ut och vi tror att tillv\u00e4xten kommer i \u00e5r kommer ligga kvar strax \u00f6ver 3%.\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><b>Johan <\/b><b>Javeus<\/b><b>, Chefsstrateg SEB<\/b><\/em><\/p>\r\n<\/blockquote>\r\n<sub>1) IMF World Economic Outlook, October 2025<\/sub>"],"_modules-below-content_14_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_14_text-block-buttons":[""],"_modules-below-content_14_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_15_template":["divider\/thick-primary"],"_modules-below-content_15_template":["group_page_modules_below-content_divider-template"],"modules-below-content_16_template":["text-blocks\/default"],"_modules-below-content_16_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_16_text-blocks-title":["Optimismen \u00e4r starkast f\u00f6r Norden och Europa. F\u00f6r global tillv\u00e4xt \u00e4r f\u00f6rv\u00e4ntningarna mer f\u00f6rsiktiga, i linje med prognoserna om ett stabiliserat l\u00e4ge."],"_modules-below-content_16_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_16_text-blocks_0_text-block-bg":[""],"_modules-below-content_16_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_16_text-blocks_0_text-block-description":["<strong>Prognosen f\u00f6r den globala ekonomiska utvecklingen visar p\u00e5 stabiliserade niv\u00e5er f\u00f6r BNP-tillv\u00e4xt omkring tre procent \u00e5r 2026 och fram\u00e5t\u2026\r\n<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4684\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide9-1.png\" alt=\"\" width=\"2250\" height=\"784\" \/>"],"_modules-below-content_16_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_16_text-blocks_1_text-block-bg":[""],"_modules-below-content_16_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_16_text-blocks_1_text-block-description":["<strong>\u2026vilket ocks\u00e5 reflekteras i VD:ars syn p\u00e5 det makroekonomiska klimatet, som \u00e4r betydligt mer optimistiska \u00e4n under 2023 och 2024, men ungef\u00e4r lika som 2025\r\n<\/strong>\r\n\r\n<strong><img class=\"alignnone size-full wp-image-4686\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide9-2.png\" alt=\"\" width=\"2250\" height=\"789\" \/><\/strong>"],"_modules-below-content_16_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_16_text-blocks":["2"],"_modules-below-content_16_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_18_template":["divider\/thick-primary"],"_modules-below-content_18_template":["group_page_modules_below-content_divider-template"],"modules-below-content_19_template":["text-block\/image-background"],"_modules-below-content_19_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_19_text-block-title":["Sverige"],"_modules-below-content_19_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_19_text-block-image":["4157"],"_modules-below-content_19_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_19_text-block-image-overlay":["0"],"_modules-below-content_19_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_19_text-block-description":["<img class=\"alignnone size-full wp-image-4708\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide10.png\" alt=\"\" width=\"2250\" height=\"939\" \/>"],"_modules-below-content_19_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_19_text-block-buttons":[""],"_modules-below-content_19_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_20_template":["text-blocks\/default"],"_modules-below-content_20_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_20_text-blocks-title":["Konjunkturbarometern \u00e4r kvar p\u00e5 svag niv\u00e5, men VD:ar forts\u00e4tter att f\u00f6rv\u00e4nta sig ett starkare svenskt makrol\u00e4ge 2026 \u00e4n 2025"],"_modules-below-content_20_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_20_text-blocks_0_text-block-bg":[""],"_modules-below-content_20_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_20_text-blocks_0_text-block-description":["<strong>St\u00e4mningsl\u00e4get f\u00f6r ekonomin har f\u00f6rb\u00e4ttrats under 2025, \u00e4ven om konjunkturen \u00e4r fortsatt svag och undertr\u00e4ffade VD:arnas f\u00f6rv\u00e4ntningar f\u00f6r \u00e5ret\u2026\r\n<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4710\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide11-1.png\" alt=\"\" width=\"2250\" height=\"1038\" \/>\r\n\r\n<sub>1) Konjunkturinstitutet<\/sub>\r\n\r\n<sub>2) SCB<\/sub>"],"_modules-below-content_20_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_20_text-blocks_1_text-block-bg":[""],"_modules-below-content_20_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_20_text-blocks_1_text-block-description":["<strong>\u2026d\u00e4remot har VD:ar h\u00f6ga f\u00f6rv\u00e4ntningar p\u00e5 det svenska makroekonomiska klimatet, d\u00e4r n\u00e4stan 70% tror att 2026 kommer blir b\u00e4ttre \u00e4n 2025\r\n<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4712\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide11-2.png\" alt=\"\" width=\"2250\" height=\"1039\" \/>"],"_modules-below-content_20_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_20_text-blocks":["2"],"_modules-below-content_20_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_21_template":["divider\/thick-primary"],"_modules-below-content_21_template":["group_page_modules_below-content_divider-template"],"modules-below-content_22_template":["text-blocks\/default"],"_modules-below-content_22_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_22_text-blocks-title":["Tron p\u00e5 ekonomin speglas ocks\u00e5 i f\u00f6rv\u00e4ntningarna p\u00e5 den egna branschen d\u00e4r det r\u00e5der en stark positiv syn, \u00e4ven om det varierar n\u00e5got mellan branscher"],"_modules-below-content_22_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_22_text-blocks_0_text-block-bg":[""],"_modules-below-content_22_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_22_text-blocks_0_text-block-description":["<strong>Antalet som tror p\u00e5 positiv utveckling i den egna branschen inf\u00f6r 2026 \u00e4r den h\u00f6gsta niv\u00e5n hittills\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4714\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide12-1.png\" alt=\"\" width=\"2250\" height=\"757\" \/>\r\n\r\n> VD:ar har en fortsatt optimism avseende sin egna bransch inf\u00f6r 2026 likt inf\u00f6r 2025, vilket ligger p\u00e5 betydligt h\u00f6gre niv\u00e5er \u00e4n tidigare \u00e5r."],"_modules-below-content_22_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_22_text-blocks_1_text-block-bg":[""],"_modules-below-content_22_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_22_text-blocks_1_text-block-description":["<strong>\u2026men det finns tydliga skillnader mellan olika branscher<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4716\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide12-2.png\" alt=\"\" width=\"2250\" height=\"770\" \/>\r\n\r\n> F\u00f6retagstj\u00e4nster, d\u00e4r \u00f6ver 90% av svarande tror p\u00e5 en positiv utveckling, har den mest positiva framtidssynen inf\u00f6r 2026.\r\n\r\n> Bygg- och energibranschen \u00e4r mer f\u00f6rsiktiga \u00e4n \u00f6vriga, vilket kan h\u00e4nga ihop med att effekterna av r\u00e4ntes\u00e4nkningar dr\u00f6jer. pessimistiska syn p\u00e5 2026 j\u00e4mf\u00f6rt med \u00f6vriga branscher, vilket kan f\u00f6rklaras av att man tror att effekterna av r\u00e4ntes\u00e4nkningar dr\u00f6jer, \u00e4ven om de \u00e4r markant mer positiva \u00e4n inf\u00f6r 2023 och 2024."],"_modules-below-content_22_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_22_text-blocks":["2"],"_modules-below-content_22_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_23_template":["divider\/thick-primary"],"_modules-below-content_23_template":["group_page_modules_below-content_divider-template"],"modules-below-content_24_template":["text-block\/default"],"_modules-below-content_24_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_24_text-block-title":["\u00c4ven om b\u00e5de styrr\u00e4ntan och inflationen sjunkit under senaste \u00e5ret ligger de fortsatt p\u00e5 h\u00f6gre niv\u00e5er \u00e4n innan pandemin, och Konjunkturinstitutet ber\u00e4knar att l\u00e5gkonjunkturen kommer h\u00e5lla i sig till 2028"],"_modules-below-content_24_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_24_text-block-image":[""],"_modules-below-content_24_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_24_text-block-image-overlay":["0"],"_modules-below-content_24_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_24_text-block-description":["<strong>Inflationen har stigit igen under 2025, \u00e4ven om det varit l\u00e5ngt l\u00e4gre niv\u00e5er \u00e4n under 2022 och 2023<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4961\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide13-2.png\" alt=\"\" width=\"2250\" height=\"1204\" \/>\r\n<blockquote><i>\u201dAmerikanska administrationens politik och s\u00e4rskilt handelskriget har skapat stor os\u00e4kerhet i v\u00e4rldsekonomin. Det f\u00e5r effekter \u00e4ven i svensk ekonomi. Den \u00e5terh\u00e4mtning vi s\u00e5g i h\u00f6stas \u00e4r bruten och l\u00e5gkonjunkturen mer utdragen.<\/i><i>\u201d<\/i>\r\n<p style=\"text-align: right;\"><strong>Elisabeth Svantesson, <\/strong>Finansminister, 24 Juni 2025<\/p>\r\n<\/blockquote>\r\n<p style=\"text-align: left;\">> Svensk ekonomi har f\u00f6rb\u00e4ttrats under 2025 men har fortsatt befunnit sig i en l\u00e5gkonjunktur som Konjunkturinstitutet ber\u00e4knar vara \u00f6ver 2028. Riksbanken har successivt justerat ned styrr\u00e4ntan och inflationen har stigit under \u00e5ret ligger i slutet av \u00e5ret straxt under m\u00e5let p\u00e5 2 procent.<\/p>\r\n> Svensk BNP-tillv\u00e4xt under 2026 och 2027 v\u00e4ntas fr\u00e4mst drivas av hush\u00e5llens konsumtion och \u00f6kad investeringstakt. I b\u00f6rjan av 2026 v\u00e4ntas arbetsmarknaden \u00e4ven b\u00f6rja \u00e5terh\u00e4mta sig efter ett par sv\u00e5ra \u00e5r.\r\n\r\n<sub>1) SCB, Statistiska centralbyr\u00e5n\r\n<\/sub><sub>2)<\/sub><sub> Sveriges Riksbank 2025<\/sub>"],"_modules-below-content_24_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_24_text-block-buttons":[""],"_modules-below-content_24_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_25_template":["divider\/thick-primary"],"_modules-below-content_25_template":["group_page_modules_below-content_divider-template"],"_dp_original":["4414"],"_edit_lock":["1769156280:6"],"_edit_last":["6"],"_modules-below-content_layout_meta":["a:2:{s:8:\"disabled\";a:0:{}s:7:\"renamed\";a:0:{}}"],"_yoast_wpseo_content_score":["60"],"modules-below-content_26_template":["text-block\/image-background"],"_modules-below-content_26_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_26_text-block-title":["Omv\u00e4rldsfaktorer"],"_modules-below-content_26_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_26_text-block-image":["4812"],"_modules-below-content_26_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_26_text-block-image-overlay":["0"],"_modules-below-content_26_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_26_text-block-description":["<img class=\"alignnone size-full wp-image-4720\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide14.png\" alt=\"\" width=\"2250\" height=\"940\" \/>"],"_modules-below-content_26_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_26_text-block-buttons":[""],"_modules-below-content_26_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_28_template":["divider\/thick-primary"],"_modules-below-content_28_template":["group_page_modules_below-content_divider-template"],"modules-below-content_77_template":["text-block\/image-left"],"_modules-below-content_77_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_77_text-block-title":[""],"_modules-below-content_77_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_77_text-block-image":["3421"],"_modules-below-content_77_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_77_text-block-image-overlay":["1"],"_modules-below-content_77_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_77_text-block-description":["20 \u00e5rs erfarenhet av B2B och B2C Commercial Excellence-projekt inom Tillverkning, Logistik, Transport, SW\/HW, Professionella tj\u00e4nster, Outsourcing, Finansiella tj\u00e4nster och Konsumentvaror.\r\n\r\nMilosz Tersmeden, Partner och VD\r\n<p class=\"heading--5\"><a href=\"mailto:milosz.tersmeden@axholmen.com\">MILOSZ.TERSMEDEN@AXHOLMEN.COM<\/a><\/p>\r\n<p class=\"heading--5\">+46 76 161 21 99<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/miloszelofsson\/\">LinkedIn<\/a>"],"_modules-below-content_77_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_77_text-block-buttons":[""],"_modules-below-content_77_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_59_template":["divider\/thick-primary"],"_modules-below-content_59_template":["group_page_modules_below-content_divider-template"],"modules-below-content_68_template":["text-block\/default"],"_modules-below-content_68_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_68_text-block-title":[""],"_modules-below-content_68_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_68_text-block-image":[""],"_modules-below-content_68_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_68_text-block-image-overlay":["0"],"_modules-below-content_68_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_68_text-block-description":["<h4><i>Vad b\u00f6r f\u00f6retagen t\u00e4nka p\u00e5 i arbetet med att formulera sin tillv\u00e4xtstrategi?<\/i><\/h4>\r\n> <strong>Sk\u00e4rp \u201cVart & Hur vi ska vinna\u201d:<\/strong> Kombinera kund- och marknadsinsikter med intern kvantitativ data f\u00f6r att eliminera gissningsleken och tydligt v\u00e4lja segment, erbjudanden och kanaler utifr\u00e5n faktabaserade insikter d\u00e4r ni har st\u00f6rst sannolikhet att vinna, och definiera vad som kr\u00e4vs f\u00f6r att g\u00f6ra det.\r\n\r\n> <strong>Bygg en kommersiell tillv\u00e4xtmotor \u2013 inte en lista med initiativ:<\/strong> \u00d6vers\u00e4tt strategin till en sammanh\u00e4ngande kommersiell modell (v\u00e4rdeerbjudande, paketering, s\u00e4ljlogik, priss\u00e4ttning, leverans) som g\u00f6r att varje aktivitet f\u00f6rst\u00e4rker n\u00e4sta.\r\n\r\n> <strong>Prioritera och koppla till effekt:<\/strong> S\u00e4tt en tydlig prioriteringslogik kring kundsegment, marknader, kanaler etc. och f\u00f6lj upp p\u00e5 ett s\u00e4tt som g\u00f6r det enkelt att skala det som fungerar, och stoppa det som inte levererar resultat.\r\n\r\n> <strong>S\u00e4kra genomf\u00f6randekraften:<\/strong> I en mer kapacitetsbegr\u00e4nsad verklighet blir resursallokering och styrmodell avg\u00f6rande. Etablera \u00e4garskap, beslutspunkter och en plan som h\u00e5ller \u00e4ven n\u00e4r marknaden sv\u00e4nger.\r\n\r\n "],"_modules-below-content_68_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_68_text-block-buttons":[""],"_modules-below-content_68_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_76_template":["text-block\/image-right-alt"],"_modules-below-content_76_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_76_text-block-title":["\u00d6ka l\u00f6nsamheten genom f\u00f6rb\u00e4ttrad effektivitet"],"_modules-below-content_76_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_76_text-block-image":["3284"],"_modules-below-content_76_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_76_text-block-image-overlay":["1"],"_modules-below-content_76_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_76_text-block-description":["Hur bibeh\u00e5ller du f\u00f6retagets konkurrenskraft i en v\u00e4rld som st\u00e4ndigt f\u00f6r\u00e4ndras?\u00a0Vi hj\u00e4lper dig med kommersiella effektivitetsf\u00f6rb\u00e4ttringar genom hela f\u00f6r\u00e4ndringsresan.\u00a0I praktiken handlar det om att identifiera, prioritera och genomf\u00f6ra de aktiviteter som f\u00f6rv\u00e4ntas ge st\u00f6rst resultat."],"_modules-below-content_76_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_76_text-block-buttons":["1"],"_modules-below-content_76_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_80_template":["text-block\/image-left"],"_modules-below-content_80_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_80_text-block-title":[""],"_modules-below-content_80_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_80_text-block-image":["3587"],"_modules-below-content_80_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_80_text-block-image-overlay":["1"],"_modules-below-content_80_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_80_text-block-description":[">15 \u00e5rs erfarenhet att framg\u00e5ngsrikt ha hj\u00e4lpt klienter med realiserade l\u00f6nsamhetsf\u00f6rb\u00e4ttringar b\u00e5de p\u00e5 int\u00e4kts- och kostnadssidan. Ansvarig f\u00f6r 20+ Commercial Excellence-projekt med fokus p\u00e5 prisstrategi, prisoptimering, int\u00e4ktss\u00e4kring, och s\u00e4ljledning.\r\n\r\nRichard Cecchini, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:richard.cecchini@axholmen.com\">RICHARD.CECCHINI@AXHOLMEN.COM<\/a><\/p>\r\n<p class=\"heading--5\">+46 73 068 11 34<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/richard-cecchini-5707771\/\">LinkedIn<\/a>"],"_modules-below-content_80_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_80_text-block-buttons":[""],"_modules-below-content_80_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_27_template":["text-block\/default"],"_modules-below-content_27_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_27_text-block-title":["Studien visar att omv\u00e4rldsfaktorer f\u00f6rv\u00e4ntas ha en mindre negativ p\u00e5verkan \u00e4n tidigare \u00e5r \u2013 fr\u00e4mst drivet av l\u00e4gre inflation och r\u00e4ntor \u2013 men den globala politiska os\u00e4kerheten f\u00f6rv\u00e4ntas p\u00e5verka desto mer"],"_modules-below-content_27_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_27_text-block-image":[""],"_modules-below-content_27_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_27_text-block-image-overlay":["0"],"_modules-below-content_27_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_27_text-block-description":["<strong>Under 2026 f\u00f6rv\u00e4ntar sig svenska VD:ar en l\u00e4ttnad i de ekonomiska riskerna, men ser \u00f6kade utmaningar kopplade till globala sp\u00e4nningar\r\n<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4756\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide15.png\" alt=\"\" width=\"2250\" height=\"1408\" \/>\r\n<blockquote><i>\u201dDet s\u00e4kerhetspolitiska l\u00e4get driver tillv\u00e4xten.\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><b>VD, Tillverkande industri<\/b><\/em><\/p>\r\n<i>\u201dPolitiska beslut p\u00e5 kort sikt, vilket \u00e4ven skapar m\u00f6jligheter.\u201d<\/i>\r\n<p style=\"text-align: right;\"><em><strong>Tobias Moberg, Moberg Bil<\/strong><\/em><\/p>\r\n<i>\u201dTillg\u00e5ngen p\u00e5 kapital i marknaden kommer p\u00e5verka aff\u00e4rerna i mycket h\u00f6gre grad \u00e4n n\u00e5got av ovanst\u00e5ende, vilket det alltid g\u00f6r oavsett.\u201d\r\n<\/i>\r\n<p style=\"text-align: right;\"><em><strong>Adam K\u00e4llberg, Auburn Holding AB\/AD Sverige AB\r\n<\/strong><\/em><\/p>\r\n<\/blockquote>\r\n> Totalt sett uppger n\u00e4rmare h\u00e4lften av f\u00f6retagen att de under 2025 p\u00e5verkats i stor utstr\u00e4ckning av \u00f6kat r\u00e4nte\u00adtryck, medan endast 14 % anger att de v\u00e4ntar sig motsvarande p\u00e5verkan under 2026. \u00c4ven inflationen minskar tydligt, fr\u00e5n 45 % till 11 %, och andelen som ser minskad efterfr\u00e5gan som en stor risk faller fr\u00e5n 46 % till 22 %. Samtidigt anger n\u00e5got f\u00e4rre f\u00f6retag att politisk os\u00e4kerhet v\u00e4ntas p\u00e5verka i stor utstr\u00e4ckning. Sammantaget visar det p\u00e5 en markant l\u00e4ttnad i de ekonomiska och politiska riskerna inf\u00f6r 2026.\r\n\r\n> F\u00f6r \u00f6vriga omv\u00e4rldsfaktorer, som klimatf\u00f6r\u00e4ndringar, cyberattacker och energibrist, ligger p\u00e5verkan i stor utstr\u00e4ckning kvar p\u00e5 ungef\u00e4r samma niv\u00e5 som f\u00f6reg\u00e5ende \u00e5r.\r\n<blockquote><i>\u201dI grunden handlar det framf\u00f6rallt i Sverige om hush\u00e5llssektorn och utvecklingen av konsumtionen som kommer p\u00e5verka tillv\u00e4xten, medan det internationellt handlar mer om hur motst\u00e5ndskraftig den globala konjunkturen \u00e4r, utveckling av energipriser och politiska konflikter. Geopolitiken \u00e4r otroligt sv\u00e5rbed\u00f6md med risker p\u00e5 b\u00e5de upp- och nedsidan. Fred i Ukraina, risk f\u00f6rhandelskrig mellan EU och Kina och vad Trump ska hitta p\u00e5 h\u00e4rn\u00e4st kan f\u00e5 stora konsekvenser<\/i><i>\"<\/i>\r\n<p style=\"text-align: right;\"><em><b>Johan <\/b><b>Javeus<\/b><b>, Chefsstrateg SEB<\/b><\/em><\/p>\r\n<\/blockquote>"],"_modules-below-content_27_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_27_text-block-buttons":[""],"_modules-below-content_27_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_51_template":["text-blocks\/default"],"_modules-below-content_51_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_51_text-blocks-title":["Allt fler f\u00f6retag ser positiva effekter av AI, fr\u00e4mst minskade kostnader, men ocks\u00e5 i form av \u00f6kad oms\u00e4ttning"],"_modules-below-content_51_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_51_text-blocks_0_text-block-bg":[""],"_modules-below-content_51_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_51_text-blocks_0_text-block-description":["<strong>51% av respondenterna har upplevt positiva effekter av AI under 2025, s\u00e5 som \u00f6kad oms\u00e4ttning och\/eller minskade kostnader\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4760\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide28-1.png\" alt=\"\" width=\"2250\" height=\"757\" \/>\r\n\r\n> Andelen f\u00f6retag som uppger att de inte anv\u00e4nder AI har minskat fr\u00e5n 36 % till 12 %, vilket tyder p\u00e5 att anv\u00e4ndningen av AI har \u00f6kat markant sedan f\u00f6reg\u00e5ende \u00e5r.\r\n<blockquote><i>\u201d\u00a0AI anv\u00e4nds fr\u00e4mst f\u00f6r att h\u00f6ja kvaliteten p\u00e5 arbetsuppgifter, effektivisera processer och frig\u00f6ra tid till andra uppgifter hos medarbetare\u201d\r\n<\/i>\r\n<p style=\"text-align: right;\"><em><b>CEO, Detalj- och partihandel<\/b><\/em><\/p>\r\n<\/blockquote>"],"_modules-below-content_51_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_51_text-blocks_1_text-block-bg":[""],"_modules-below-content_51_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_51_text-blocks_1_text-block-description":["<strong>\u2026fr\u00e4mst i form av minskade kostnader, medan st\u00f6rre bolag oftare ser oms\u00e4ttningseffekter och mindre bolag oftare inte anv\u00e4nder AI<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4762\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide28-2.png\" alt=\"\" width=\"2250\" height=\"595\" \/>\r\n\r\n> Reducerade kostnader \u00e4r den tydligaste effekten i alla storleksklasser, vilket tyder p\u00e5 att AI fr\u00e4mst anv\u00e4nds f\u00f6r effektivisering eller automation snarare \u00e4n att driva oms\u00e4ttning p\u00e5 kort sikt.\r\n\r\n> St\u00f6rre bolag (>1000 MSEK) ser oftare oms\u00e4ttningseffekter \u00e4n mindre bolag, vilket kan indikera att de kommit l\u00e4ngre i att skala AI i kundn\u00e4ra processer.\r\n\r\n> Mindre bolag (<300 MSEK) har h\u00f6gst andel som inte anv\u00e4nder AI, vilket kan spegla resurs- och kompetensgap eller att nyttan \u00e4r sv\u00e5rare att realisera eller att man har begr\u00e4nsad tillg\u00e5ng till relevant data."],"_modules-below-content_51_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_51_text-blocks":["2"],"_modules-below-content_51_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_29_template":["anchor\/default"],"_modules-below-content_29_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_29_anchor":["foretagen"],"_modules-below-content_29_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_30_template":["text-block\/image-background"],"_modules-below-content_30_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_30_text-block-title":["F\u00f6retagen"],"_modules-below-content_30_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_30_text-block-image":["4151"],"_modules-below-content_30_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_30_text-block-image-overlay":["0"],"_modules-below-content_30_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_30_text-block-description":["<img class=\"alignnone size-full wp-image-4722\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide17.png\" alt=\"\" width=\"2250\" height=\"942\" \/>"],"_modules-below-content_30_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_30_text-block-buttons":[""],"_modules-below-content_30_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_31_template":["text-blocks\/default"],"_modules-below-content_31_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_31_text-blocks-title":["Respondenterna \u00e4r mycket optimistiska kring \u00f6kad oms\u00e4ttning under 2026 j\u00e4mf\u00f6rt med 2025, d\u00e4r tron p\u00e5 det egna f\u00f6retagets utveckling generellt \u00e4r positivare \u00e4n tron p\u00e5 utvecklingen i branschen"],"_modules-below-content_31_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_31_text-blocks_0_text-block-bg":[""],"_modules-below-content_31_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_31_text-blocks_0_text-block-description":["<strong>Antalet som tror p\u00e5 h\u00f6gre oms\u00e4ttning i det egna bolaget inf\u00f6r 2026 \u00e4r det n\u00e4st h\u00f6gsta under de senaste 7 \u00e5ren\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4724\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide18-1.png\" alt=\"\" width=\"2250\" height=\"810\" \/>\r\n\r\n> Optimismen \u00e4r tillbaka p\u00e5 en h\u00f6g niv\u00e5 och de flesta f\u00f6retag r\u00e4knar med \u00f6kande oms\u00e4ttning n\u00e4sta \u00e5r, men historiken visar att l\u00e4get kan sv\u00e4nga snabbt vid \u00f6kad os\u00e4kerhet."],"_modules-below-content_31_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_31_text-blocks_1_text-block-bg":[""],"_modules-below-content_31_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_31_text-blocks_1_text-block-description":["<strong>\u2026men optimismen skiljer sig mellan olika branscher, och mellan det egna bolaget j\u00e4mf\u00f6rt med branschen<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4726\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide18-2.png\" alt=\"\" width=\"2250\" height=\"861\" \/>\r\n\r\n> Inom fastighets-, bygg och energibranschen \u00e4r det flera f\u00f6retag som tror att det egna bolaget kommer g\u00e5 b\u00e4ttre \u00e4n branschen 2026, vilket i praktiken betyder att man m\u00e5ste ta marknadsandelar, inte bara v\u00e4xa med marknaden."],"_modules-below-content_31_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_31_text-blocks":["2"],"_modules-below-content_31_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_32_template":["divider\/thick-primary"],"_modules-below-content_32_template":["group_page_modules_below-content_divider-template"],"modules-below-content_33_template":["text-blocks\/default"],"_modules-below-content_33_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_33_text-blocks-title":["En f\u00f6rv\u00e4ntan om h\u00f6gre oms\u00e4ttning korrelerar med en mer optimistisk f\u00f6rv\u00e4ntan p\u00e5 marginalerna, \u00e4ven om bilden varierar mellan branscher"],"_modules-below-content_33_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_33_text-blocks_0_text-block-bg":[""],"_modules-below-content_33_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_33_text-blocks_0_text-block-description":["<strong>En stark majoritet av svenska VD:ar som har en positiv f\u00f6rv\u00e4ntan p\u00e5 2026, d\u00e4r 76% f\u00f6rv\u00e4ntar sig en h\u00f6gre oms\u00e4ttning f\u00f6r det egna f\u00f6retaget\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4728\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide19-1.png\" alt=\"\" width=\"2250\" height=\"678\" \/>\r\n\r\n> Det finns en korrelation mellan respondenternas f\u00f6rv\u00e4ntningar p\u00e5 oms\u00e4ttning och l\u00f6nsamhet, d\u00e4r h\u00f6gre oms\u00e4ttning f\u00f6rknippas med h\u00f6gre marginaler och vice versa.\r\n\r\n> Det som sticker ut \u00e4r att 30% av bolagen som tror p\u00e5 l\u00e4gre oms\u00e4ttning \u00e4nd\u00e5 tror p\u00e5 h\u00f6gre EBIT, vilket kan bero p\u00e5 att de r\u00e4knar med marginallyft via prish\u00f6jningar, effektiviseringar eller b\u00e4ttre mix, eller att de medvetet skalar bort ol\u00f6nsam aff\u00e4r."],"_modules-below-content_33_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_33_text-blocks_1_text-block-bg":[""],"_modules-below-content_33_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_33_text-blocks_1_text-block-description":["<strong>...men det finns ocks\u00e5 en spridning bland branscherna kring om det \u00e4r oms\u00e4ttningen eller l\u00f6nsamheten som kommer p\u00e5verkas mest<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4730\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide19-2.png\" alt=\"\" width=\"2250\" height=\"834\" \/>\r\n\r\n> Likt 2025 anser respondenterna att v\u00e4ndningen under 2026 fr\u00e4mst kommer driva p\u00e5 \u00f6kad oms\u00e4ttning snarare \u00e4n f\u00f6rb\u00e4ttrade marginaler.\r\n\r\n> Tj\u00e4nstebranschen sticker ut d\u00e4r respondenterna tror att marginalerna kommer \u00f6ka i h\u00f6gre utstr\u00e4ckning \u00e4n oms\u00e4ttningen, vilket \u00e4r rimligt i en mindre kapitalintensiv bransch."],"_modules-below-content_33_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_33_text-blocks":["2"],"_modules-below-content_33_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_34_template":["divider\/thick-primary"],"_modules-below-content_34_template":["group_page_modules_below-content_divider-template"],"modules-below-content_35_template":["text-blocks\/default"],"_modules-below-content_35_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_35_text-blocks-title":["Tillv\u00e4xtfokus st\u00e4rks: Inf\u00f6r 2026 prioriterar fler tillv\u00e4xt och f\u00e4rre kostnadseffektivisering, men konjunkturk\u00e4nsliga branscher h\u00e5ller h\u00e5rdare i effektiviseringssp\u00e5ret"],"_modules-below-content_35_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_35_text-blocks_0_text-block-bg":[""],"_modules-below-content_35_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_35_text-blocks_0_text-block-description":["<strong>Drygt h\u00e4lften av de svarande prioriterar tillv\u00e4xtsatsningar j\u00e4mf\u00f6rt med kostnadseffektiviseringar inf\u00f6r 2026\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4732\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide20-1.png\" alt=\"\" width=\"2250\" height=\"685\" \/>\r\n\r\n> Trenden fr\u00e5n f\u00f6rra \u00e5ret forts\u00e4tter och inf\u00f6r 2026 prioriterar \u00e4nnu fler f\u00f6retag tillv\u00e4xtsatsningar medan f\u00e4rre fokuserar p\u00e5 kostnadseffektiviseringar.\r\n\r\n "],"_modules-below-content_35_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_35_text-blocks_1_text-block-bg":[""],"_modules-below-content_35_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_35_text-blocks_1_text-block-description":["<strong>...men det varierar mellan de olika branscherna<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4734\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide20-2.png\" alt=\"\" width=\"2250\" height=\"686\" \/>\r\n\r\n> VD:arna f\u00f6r bolag inom Tillverkande industri samt Detalj- och partihandeln kommer prioritera tillv\u00e4xtsatsningar framf\u00f6r kostnadseffektiviseringar, vilket kan f\u00f6rklaras av en tro p\u00e5 att investeringsviljan hos b\u00e5de konsumenter och f\u00f6retag kommer att \u00f6ka.\r\n\r\n> Byggbranschen och Energibranschen \u00e4r branscher som utm\u00e4rker sig genom ett st\u00f6rre fokus p\u00e5 kostnadseffektiviseringar, vilket kan h\u00e4rledas till att dessa branscher \u00e4r mer p\u00e5verkade av konjunktursv\u00e4ngningar och de senaste \u00e5rens h\u00f6ga r\u00e4ntor."],"_modules-below-content_35_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_35_text-blocks":["2"],"_modules-below-content_35_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_36_template":["divider\/thick-primary"],"_modules-below-content_36_template":["group_page_modules_below-content_divider-template"],"modules-below-content_37_template":["text-blocks\/default"],"_modules-below-content_37_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_37_text-blocks-title":["F\u00f6retagen visar \u00f6kad optimism inf\u00f6r 2026 med planer p\u00e5 fler tillv\u00e4xtsatsningar j\u00e4mf\u00f6rt med tidigare \u00e5r, med fokus p\u00e5 utveckling av varor och tj\u00e4nster, kapacitets\u00f6kning och f\u00f6rs\u00e4ljning"],"_modules-below-content_37_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_37_text-blocks_0_text-block-bg":[""],"_modules-below-content_37_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_37_text-blocks_0_text-block-description":["<strong>70 % av f\u00f6retagen planerar att satsa mer p\u00e5 tillv\u00e4xt j\u00e4mf\u00f6rt med nuvarande niv\u00e5er, en fortsatt uppg\u00e5ng fr\u00e5n f\u00f6reg\u00e5ende \u00e5rs planer...<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4736\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide21-1.png\" alt=\"\" width=\"2250\" height=\"735\" \/>"],"_modules-below-content_37_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_37_text-blocks_1_text-block-bg":[""],"_modules-below-content_37_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_37_text-blocks_1_text-block-description":["<strong>\u2026och fokus kommer ligga p\u00e5 f\u00f6rb\u00e4ttring och innovation, d\u00e4r f\u00f6retag prioriterar utveckling av varor och tj\u00e4nster samt f\u00f6rs\u00e4ljning inf\u00f6r 2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4738\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide21-2.png\" alt=\"\" width=\"2250\" height=\"1276\" \/>"],"_modules-below-content_37_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_37_text-blocks":["2"],"_modules-below-content_37_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_38_template":["text-block\/default"],"_modules-below-content_38_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_38_text-block-title":[""],"_modules-below-content_38_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_38_text-block-image":[""],"_modules-below-content_38_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_38_text-block-image-overlay":["0"],"_modules-below-content_38_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_38_text-block-description":["> En majoritet av f\u00f6retagen (55%) planerar att f\u00f6rb\u00e4ttra eller ut\u00f6ka sina varor och tj\u00e4nster, vilket tyder p\u00e5 att tillv\u00e4xten fr\u00e4mst ska drivas av att utveckla och bredda erbjudandet \u2013 genom b\u00e5de produktutveckling och ut\u00f6kade\/ompaketerade tj\u00e4nster.\r\n\r\n> Investeringar i f\u00f6rs\u00e4ljning och produktionskapacitet rankas \u00e4ven de h\u00f6gt, vilket speglar ett behov av att st\u00e4rka b\u00e5de int\u00e4ktsgenerering och leveransf\u00f6rm\u00e5ga.\r\n\r\n> Trots tillv\u00e4xtfokus \u00e4r M&A l\u00e5gt prioriterat (6%), vilket tyder p\u00e5 att f\u00f6retagen vill driva tillv\u00e4xt organiskt snarare \u00e4n via f\u00f6rv\u00e4rv."],"_modules-below-content_38_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_38_text-block-buttons":[""],"_modules-below-content_38_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_39_template":["divider\/thick-primary"],"_modules-below-content_39_template":["group_page_modules_below-content_divider-template"],"modules-below-content_40_template":["text-blocks\/default"],"_modules-below-content_40_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_40_text-blocks-title":["Tillv\u00e4xt som huvudfokus 2026 \u00e4r troligen drivet av att VD:ar upplever en tillfredst\u00e4llande effekt fr\u00e5n kostnadseffektiviseringar under 2025"],"_modules-below-content_40_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_40_text-blocks_0_text-block-bg":[""],"_modules-below-content_40_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_40_text-blocks_0_text-block-description":["<strong>Majoriteten av kostnadseffektiviseringarna under 2025 har varit tillfredsst\u00e4llande, d\u00e4r produktionsrelaterade \u00e5tg\u00e4rder \u00e5terigen gett b\u00e4st resultat\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4740\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide22-1.png\" alt=\"\" width=\"2250\" height=\"723\" \/>\r\n\r\n> Effektiviseringsarbetet har gett mest positiva utfall d\u00e4r \u00e5tg\u00e4rderna \u00e4r mest operativa och m\u00e4tbara (produktion och st\u00f6dfunktioner), medan Forskning och utveckling sticker ut med l\u00e4gre tr\u00e4ffs\u00e4kerhet och fler som inte ser resultat."],"_modules-below-content_40_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_40_text-blocks_1_text-block-bg":[""],"_modules-below-content_40_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_40_text-blocks_1_text-block-description":["<strong>\u2026och i 2026 planerar f\u00f6retagen att fr\u00e4mst driva effektiviseringar genom minskade \u00f6vriga kostnader och effektivisering i leverant\u00f6rs- och tillverkningsled.\r\n<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4742\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide22-2.png\" alt=\"\" width=\"2250\" height=\"1107\" \/>\r\n\r\n> Studien visar att kostnadseffektiviseringar fr\u00e4mst handlar om att minska andra kostnader och effektivisera leverant\u00f6rs- och tillverkningsled, snarare \u00e4n att reducera personalstyrkan.\r\n<blockquote><i>\u201d Effektivisera tj\u00e4nster som inte \u00e4r direkt kopplat till f\u00f6rs\u00e4ljning eller produkt skapande f\u00f6r att minska over-head.\u201d<\/i>\r\n<p style=\"text-align: right;\"><b>Tobias Moberg, Moberg Bil<\/b><\/p>\r\n<\/blockquote>"],"_modules-below-content_40_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_40_text-blocks":["2"],"_modules-below-content_40_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_41_template":["divider\/thick-primary"],"_modules-below-content_41_template":["group_page_modules_below-content_divider-template"],"modules-below-content_42_template":["text-blocks\/default"],"_modules-below-content_42_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_42_text-blocks-title":[" Fler f\u00f6retag v\u00e4xlar upp investeringarna inf\u00f6r 2026, en potentiell f\u00f6ljd av de begr\u00e4nsade m\u00f6jligheterna att genomf\u00f6ra investeringar senaste tv\u00e5 \u00e5ren"],"_modules-below-content_42_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_42_text-blocks_0_text-block-bg":[""],"_modules-below-content_42_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_42_text-blocks_0_text-block-description":["<strong>Rekordl\u00e5g andel av respondenterna svarar att de kunnat genomf\u00f6ra \u00f6nskade investeringar under 2025 (70%)\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4744\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide23-1.png\" alt=\"\" width=\"2250\" height=\"1009\" \/>"],"_modules-below-content_42_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_42_text-blocks_1_text-block-bg":[""],"_modules-below-content_42_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_42_text-blocks_1_text-block-description":["<strong>...men det \u00e4r tydligt att f\u00f6retagen planerar att investera mer under 2026 \u00e4n vad som var planen inf\u00f6r 2025<\/strong>\r\n\r\n<strong><img class=\"alignnone size-full wp-image-4746\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide23-2.png\" alt=\"\" width=\"2250\" height=\"1007\" \/><\/strong>"],"_modules-below-content_42_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_42_text-blocks":["2"],"_modules-below-content_42_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_43_template":["text-block\/default"],"_modules-below-content_43_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_43_text-block-title":[""],"_modules-below-content_43_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_43_text-block-image":[""],"_modules-below-content_43_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_43_text-block-image-overlay":["0"],"_modules-below-content_43_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_43_text-block-description":["> Andelen VD:ar som planerar att investera mer \u00e4n nuvarande niv\u00e5er har \u00f6kat ytterligare inf\u00f6r 2026, vilket signalerar att \u00e5terh\u00e4mtningen i investeringsviljan h\u00e5ller i sig.\r\n\r\n> Sedan 2023 har andelen VD:ar som planerar att investera mer \u00e4n nuvarande \u00e5r \u00f6kat successivt \u2013 fr\u00e5n 27% till 54%, vilket motsvarar en genomsnittlig \u00f6kning p\u00e5 cirka 26% per \u00e5r (relativt)."],"_modules-below-content_43_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_43_text-block-buttons":[""],"_modules-below-content_43_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_44_template":["divider\/thick-primary"],"_modules-below-content_44_template":["group_page_modules_below-content_divider-template"],"modules-below-content_45_template":["text-blocks\/default"],"_modules-below-content_45_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_45_text-blocks-title":["Trots att M&A inte rankades som fokusomr\u00e5de f\u00f6r tillv\u00e4xt finns en stark f\u00f6rv\u00e4ntan om fler f\u00f6retagsaff\u00e4rer p\u00e5 marknaden generellt inf\u00f6r 2026, s\u00e4rskilt bland riskkapital\u00e4gda bolag"],"_modules-below-content_45_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_45_text-blocks_0_text-block-bg":[""],"_modules-below-content_45_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_45_text-blocks_0_text-block-description":["<strong>Antalet svenska VD:ar som f\u00f6rutser fler f\u00f6rv\u00e4rv och f\u00f6rs\u00e4ljningar av verksamheter i Sverige \u00e4r fortsatt h\u00f6gt\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4748\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide24-1.png\" alt=\"\" width=\"2250\" height=\"818\" \/>\r\n\r\n> F\u00f6rv\u00e4ntningarna p\u00e5 f\u00f6retagsaff\u00e4rer \u00e4r fortsatt h\u00f6ga (53%) och ligger \u00f6ver ett normal\u00e5r, men under f\u00f6reg\u00e5ende \u00e5rs toppniv\u00e5."],"_modules-below-content_45_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_45_text-blocks_1_text-block-bg":[""],"_modules-below-content_45_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_45_text-blocks_1_text-block-description":["<strong>\u2026d\u00e4r st\u00f6rst optimism syns bland riskkapital\u00e4gda f\u00f6retag<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4750\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide24-2.png\" alt=\"\" width=\"2250\" height=\"779\" \/>\r\n\r\n> Riskkapital\u00e4gda \u00e4r mest optimistiska, med h\u00f6gst andel som v\u00e4ntar fler aff\u00e4rer och l\u00e4gst andel som v\u00e4ntar f\u00e4rre, vilket speglar en h\u00f6g transaktionsben\u00e4genhet i denna \u00e4garform.\r\n\r\n> En \u00f6verv\u00e4gande majoritet (89%) av f\u00f6retagsledare f\u00f6r b\u00f6rsnoterade f\u00f6retag f\u00f6rv\u00e4ntar sig en bibeh\u00e5llen eller \u00f6kad niv\u00e5 av antalet f\u00f6retagsaff\u00e4rer under 2026, vilket indikerar en f\u00f6rsiktig optimism inom denna sektor."],"_modules-below-content_45_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_45_text-blocks":["2"],"_modules-below-content_45_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_46_template":["divider\/thick-primary"],"_modules-below-content_46_template":["group_page_modules_below-content_divider-template"],"modules-below-content_47_template":["text-blocks\/default"],"_modules-below-content_47_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_47_text-blocks-title":["J\u00e4mf\u00f6rt med 2025 \u00e4r det \u00e4nnu fler VD:ar som planerar att g\u00f6ra prish\u00f6jningar, 78% vs f\u00f6reg\u00e5ende \u00e5rs 70%, 18% r\u00e4knar med att h\u00f6ja priset kraftigare \u00e4n inflationen under 2026"],"_modules-below-content_47_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_47_text-blocks_0_text-block-bg":[""],"_modules-below-content_47_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_47_text-blocks_0_text-block-description":["<strong>58% av respondenterna har redan justerat sina priser i linje med eller \u00f6ver inflationen under 2025\u2026\r\n<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4829\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide25-1-1.png\" alt=\"\" width=\"2250\" height=\"774\" \/>\r\n\r\n> Inf\u00f6r 2025 planerade n\u00e4stan 70 % av f\u00f6retagen att h\u00f6ja priserna i linje med eller \u00f6ver inflationen, men utfallet blev l\u00e4gre \u2013 58 % genomf\u00f6rde det. Utfallet tyder p\u00e5 en mer f\u00f6rsiktig prisutveckling \u00e4n planerat."],"_modules-below-content_47_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_47_text-blocks_1_text-block-bg":[""],"_modules-below-content_47_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_47_text-blocks_1_text-block-description":["<strong>\u2026och runt 67% av respondenterna planerar att h\u00f6ja sina priser i linje med eller \u00f6ver inflationen under 2026\r\n<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4831\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide25-2-1.png\" alt=\"\" width=\"2250\" height=\"881\" \/>"],"_modules-below-content_47_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_47_text-blocks":["2"],"_modules-below-content_47_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_48_template":["divider\/thick-primary"],"_modules-below-content_48_template":["group_page_modules_below-content_divider-template"],"modules-below-content_49_template":["anchor\/default"],"_modules-below-content_49_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_49_anchor":["aktuellt"],"_modules-below-content_49_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_50_template":["text-block\/image-background"],"_modules-below-content_50_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_50_text-block-title":["AI"],"_modules-below-content_50_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_50_text-block-image":["4145"],"_modules-below-content_50_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_50_text-block-image-overlay":["0"],"_modules-below-content_50_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_50_text-block-description":["<img class=\"alignnone size-full wp-image-4758\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide27.png\" alt=\"\" width=\"2250\" height=\"969\" \/>"],"_modules-below-content_50_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_50_text-block-buttons":[""],"_modules-below-content_50_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_52_template":["divider\/thick-primary"],"_modules-below-content_52_template":["group_page_modules_below-content_divider-template"],"modules-below-content_53_template":["text-block\/default"],"_modules-below-content_53_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_53_text-block-title":["Praktiska AI-till\u00e4mpningar har inte f\u00f6r\u00e4ndrats radikalt mellan 2024 och 2025 d\u00e4r processerautomation och administration \u00e4r vanligast. K\u00e4rnverksamheten och kommersiella anv\u00e4ndningsomr\u00e5den \u00e4r alltmer i fokus"],"_modules-below-content_53_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_53_text-block-image":[""],"_modules-below-content_53_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_53_text-block-image-overlay":["0"],"_modules-below-content_53_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_53_text-block-description":["<img class=\"alignnone size-full wp-image-4971\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide29.png\" alt=\"\" width=\"2250\" height=\"2171\" \/>\r\n\r\n> P\u00e5 fr\u00e5gan kring praktiska AI-till\u00e4mpningar som f\u00f6retagen investerat i under 2025 ser vi att processautomation & Admin dominerar brett \u00f6ver branscher, produktutveckling & R&D \u00e4r tydligast i IT\/telekom\/media, SaaS och finans. Medan strategi och kompetens syns mest inom Industri- och Energif\u00f6retag."],"_modules-below-content_53_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_53_text-block-buttons":[""],"_modules-below-content_53_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_54_template":["divider\/thick-primary"],"_modules-below-content_54_template":["group_page_modules_below-content_divider-template"],"modules-below-content_56_template":["divider\/thick-primary"],"_modules-below-content_56_template":["group_page_modules_below-content_divider-template"],"modules-below-content_57_template":["text-block\/image-background"],"_modules-below-content_57_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_57_text-block-title":["USA Tullar"],"_modules-below-content_57_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_57_text-block-image":["4804"],"_modules-below-content_57_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_57_text-block-image-overlay":["0"],"_modules-below-content_57_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_57_text-block-description":["<img class=\"alignnone size-full wp-image-4776\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide31.png\" alt=\"\" width=\"2250\" height=\"891\" \/>"],"_modules-below-content_57_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_57_text-block-buttons":[""],"_modules-below-content_57_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_58_template":["text-blocks\/default"],"_modules-below-content_58_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_58_text-blocks-title":["Majoriteten av respondenterna bed\u00f6mer att effekten av USA-tullarna bed\u00f6ms vara hanterbara, \u00e4ven om de kan skilja sig mellan olika branscher - handel och industri \u00e4r mest exponerade"],"_modules-below-content_58_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_58_text-blocks_0_text-block-bg":[""],"_modules-below-content_58_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_58_text-blocks_0_text-block-description":["<img class=\"alignnone size-full wp-image-4778\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide32.png\" alt=\"\" width=\"2250\" height=\"639\" \/>\r\n\r\n> F\u00f6r majoriteten (1-25%) handlar tullrisken ofta om marginalfriktion och operativ komplexitet snarare \u00e4n om signifikant omst\u00e4llning. Effekten av exponeringen kan dock bli stor om den \u00e4r riktad mot ett kritiskt fl\u00f6de (en nyckelkomponent, en storkund eller en begr\u00e4nsad leverant\u00f6rsbas).\r\n\r\n> F\u00f6r gruppen med >25% exponering \u00e4r slutsatsen en annan. Den grupp beh\u00f6ver vidta mer \u00e5tg\u00e4rder \u00e4n generella risk\u00e5tg\u00e4rder. Tullarna f\u00f6rv\u00e4ntas sl\u00e5 direkt mot dessa f\u00f6retags prismodell, kontrakt och leverant\u00f6rsuppl\u00e4gg samt deras kundrelationer."],"_modules-below-content_58_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_58_text-blocks_1_text-block-bg":[""],"_modules-below-content_58_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_58_text-blocks_1_text-block-description":["Branscher med h\u00f6gst exponering (andel bolag med >25 % exponering):\r\n<ul>\r\n \t<li>Detalj- och partihandel: runt 16 % ligger \u00f6ver 25 % (3 av 19).<\/li>\r\n \t<li>Tillverkande industri samt Energi, r\u00e5varor och material: runt 10 % \u00f6ver 25 % (3 av 29 i respektive grupp).<\/li>\r\n<\/ul>\r\nDetta \u00e4r logiskt i en tullkontext: handel och industri har oftare direkta varufl\u00f6den, komponentberoenden eller exportfl\u00f6den d\u00e4r tullar snabbt blir b\u00e5de en kostnads- och efterfr\u00e5gefr\u00e5ga.\r\n<blockquote><i>\u201dDen stora oron kring USA-tullarna \u00e4r till stor del \u00f6verspelad och i Europa har vi f\u00e5tt ett avtal med USA som de flesta f\u00f6retag verkar kunna leva med\u2026 m\u00e5nga f\u00f6retag verkar tro att det g\u00e5r att hantera tullarna b\u00e5de genom att styra sina produktionsfl\u00f6den och g\u00f6ra n\u00f6dv\u00e4ndiga prisjusteringar f\u00f6r att kompensera f\u00f6r f\u00f6rdyrande tull-effekter.\u201d\r\n<\/i>\r\n<p style=\"text-align: right;\"><em><b>Johan Javeus, Chefsekonom SEB\r\n<\/b><\/em><\/p>\r\n<\/blockquote>"],"_modules-below-content_58_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_58_text-blocks":["2"],"_modules-below-content_58_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_67_template":["text-block\/default"],"_modules-below-content_67_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_67_text-block-title":["\u00c4r de svenska f\u00f6retagen redo f\u00f6r 2026?"],"_modules-below-content_67_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_67_text-block-image":[""],"_modules-below-content_67_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_67_text-block-image-overlay":["0"],"_modules-below-content_67_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_67_text-block-description":["<h3>Fr\u00e5n optimism till genomf\u00f6rbar tillv\u00e4xtstrategi<\/h3>\r\n\u00c5rets VD-studie pekar p\u00e5 ett tydligt skifte: fler f\u00f6retagsledare g\u00e5r in i 2026 med en mer offensiv agenda d\u00e4r tillv\u00e4xt prioriteras f\u00f6re kostnadsfokus. Samtidigt ser vi en marknad d\u00e4r \u00e5terh\u00e4mtningen drivs av f\u00f6rb\u00e4ttrade f\u00f6ruts\u00e4ttningar \u2013 men ocks\u00e5 av \u00f6kad os\u00e4kerhet kopplad till geopolitik och handelshinder.\r\n\r\nI en s\u00e5dan marknad blir tillv\u00e4xtstrategi mindre en ambition och mer en portf\u00f6lj av val: var vi ska vinna, hur vi ska vinna och vilka initiativ som faktiskt flyttar int\u00e4kt och l\u00f6nsamhet.\r\n\r\nP\u00e5 Axholmen arbetar vi tillsammans med ledningsgrupper f\u00f6r att ta strategin fr\u00e5n ambition till prioriterad exekveringsplan, med tydliga kommersiella h\u00e4vst\u00e4nger och m\u00e4tbar effekt."],"_modules-below-content_67_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_67_text-block-buttons":[""],"_modules-below-content_67_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_71_template":["text-block\/default"],"_modules-below-content_71_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_71_text-block-title":[""],"_modules-below-content_71_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_71_text-block-image":[""],"_modules-below-content_71_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_71_text-block-image-overlay":["0"],"_modules-below-content_71_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_71_text-block-description":["<h4><i>Vad b\u00f6r f\u00f6retagen t\u00e4nka p\u00e5 inf\u00f6r 2026<\/i>\u00a0<i>kopplat till priss\u00e4ttning?<\/i><\/h4>\r\n> <strong>G\u00e5 fr\u00e5n prisjustering till prisstrategi:<\/strong> Etablera en tydlig logik f\u00f6r n\u00e4r och hur priser f\u00f6r\u00e4ndras (governance, mandat, process, kommunikation) \u2013 s\u00e5 att pris blir ett styrmedel, inte en ad hoc-reaktion.\r\n\r\n> <b>Differentiera p\u00e5 v\u00e4rde och kundekonomi: <\/b>Segmentera kunder utifr\u00e5n v\u00e4rde, beteende och cost-to-serve och bygg en struktur som m\u00f6jligg\u00f6r riktade \u00e5tg\u00e4rder \u2013 fr\u00e5n prisf\u00f6rhandlingar till v\u00e4rdeskapande till\u00e4ggstj\u00e4nster.\r\n\r\n> <b>S\u00e4kra priss\u00e4ttning vid f\u00f6r\u00e4ndring (t.ex. M&A, nya erbjudanden): <\/b>Harmonisering, paketering och villkor m\u00e5ste h\u00e4nga ihop f\u00f6r att undvika l\u00e4ckage i nettopris och skapa tydlighet i kundledet\r\n\r\n><strong> Utnyttja data och AI d\u00e4r det faktiskt g\u00f6r skillnad:<\/strong> Prioritera use-cases som st\u00e4rker priss\u00e4ttningsbeslut i vardagen (ex. priss\u00e4ttning per segment\/produkt, avvikelsehantering, offertlogik) och bygg f\u00f6rankring i organisationen."],"_modules-below-content_71_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_71_text-block-buttons":[""],"_modules-below-content_71_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_75_template":["text-block\/image-left-alt"],"_modules-below-content_75_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_75_text-block-title":["Maximera int\u00e4kterna p\u00e5 ett l\u00f6nsamt s\u00e4tt"],"_modules-below-content_75_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_75_text-block-image":["3282"],"_modules-below-content_75_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_75_text-block-image-overlay":["1"],"_modules-below-content_75_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_75_text-block-description":["Hur kan du maximera f\u00f6retagets int\u00e4kter p\u00e5 ett l\u00f6nsamt s\u00e4tt i verksamheten? Vi hj\u00e4lper dig att analysera och genomf\u00f6ra prioriterade insatser. Det handlar om\u00a0att erbjuda r\u00e4tt produkt, i r\u00e4tt kanal, till ett pris som optimerar den l\u00e5ngsiktiga l\u00f6nsamheten."],"_modules-below-content_75_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_75_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:22:\"Kommersiell optimering\";s:3:\"url\";s:56:\"https:\/\/axholmen.com\/sv\/tjanster\/kommersiell-optimering\/\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_75_text-block-buttons_0_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_75_text-block-buttons_0_button-color":["primary"],"_modules-below-content_75_text-block-buttons_0_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_75_text-block-buttons_0_button-ghost":["0"],"_modules-below-content_75_text-block-buttons_0_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_75_text-block-buttons_0_button-icon":[""],"_modules-below-content_75_text-block-buttons_0_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_75_text-block-buttons":["1"],"_modules-below-content_75_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_76_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:23:\"Operationell optimering\";s:3:\"url\";s:57:\"https:\/\/axholmen.com\/sv\/tjanster\/operationell_optimering\/\";s:6:\"target\";s:0:\"\";}"],"_modules-below-content_76_text-block-buttons_0_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_76_text-block-buttons_0_button-color":["primary"],"_modules-below-content_76_text-block-buttons_0_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_76_text-block-buttons_0_button-ghost":["0"],"_modules-below-content_76_text-block-buttons_0_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_76_text-block-buttons_0_button-icon":[""],"_modules-below-content_76_text-block-buttons_0_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_78_template":["text-block\/image-left"],"_modules-below-content_78_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_78_text-block-title":[""],"_modules-below-content_78_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_78_text-block-image":["3422"],"_modules-below-content_78_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_78_text-block-image-overlay":["1"],"_modules-below-content_78_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_78_text-block-description":["25 \u00e5rs erfarenhet b\u00e5de som konsult och i linjeroller av att skapa resultat p\u00e5 \u00f6versta och nedersta raden genom kommersiell optimering, paketering & priss\u00e4ttning, strategiska f\u00f6rflyttningar, strukturellt f\u00f6r\u00e4ndrade operativmodeller, sourcing & outsourcing, organisationsdesign och -dimensionering, och working capital-effektiviseringar i olika branscher.\r\n\r\nErik Mokvist, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:erik.mokvist@axholmen.com\">ERIK.MOKVIST@AXHOLMEN.COM<\/a><\/p>\r\n<p class=\"heading--5\">+46 70 749 14 95<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/erik-mokvist-32b7481\/\">LinkedIn<\/a>"],"_modules-below-content_78_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_78_text-block-buttons":[""],"_modules-below-content_78_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_79_template":["text-block\/image-left"],"_modules-below-content_79_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_79_text-block-title":[""],"_modules-below-content_79_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_79_text-block-image":["3585"],"_modules-below-content_79_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_79_text-block-image-overlay":["1"],"_modules-below-content_79_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_79_text-block-description":["Caroline \u00d6hrberg, Partner\r\n<p class=\"heading--5\"><a href=\"mailto:caroline.ohrberg@axholmen.com\">CAROLINE.OHRBERG@AXHOLMEN.COM<\/a><\/p>\r\n<p class=\"heading--5\">+46 73 517 61 83<\/p>\r\n<a href=\"https:\/\/www.linkedin.com\/in\/caroline-%C3%B6hrberg-7208701\/\">LinkedIn<\/a>"],"_modules-below-content_79_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_79_text-block-buttons":[""],"_modules-below-content_79_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_55_template":["text-blocks\/default"],"_modules-below-content_55_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_55_text-blocks-title":["\u00d6ver h\u00e4lften av VD:arna planerar att \u00f6ka sina AI-satsningar under 2026 med fokus p\u00e5 kompetens och verktyg, d\u00e4r tid och kapacitet i organisationen \u00e4r en avg\u00f6rande f\u00f6ruts\u00e4ttning"],"_modules-below-content_55_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_55_text-blocks_0_text-block-bg":[""],"_modules-below-content_55_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_55_text-blocks_0_text-block-description":["<strong>Majoriteten av tillfr\u00e5gade f\u00f6retagen planerar att \u00f6ka sina AI-satsningar under 2026\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4768\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide30-1.png\" alt=\"\" width=\"2250\" height=\"651\" \/>\r\n\r\n> En tydlig majoritet av f\u00f6retagen planerar att \u00f6ka sina AI-satsningar under det kommande \u00e5ret, med s\u00e4rskilt fokus p\u00e5 utbildning och kompetensutveckling.\r\n\r\n> Endast omkring 1 % anger att de v\u00e4ntar sig en minskning inom n\u00e5got omr\u00e5de \u2013 vilket visar att AI nu \u00e4r en etablerad och l\u00e5ngsiktig del av f\u00f6retagens verksamhetsutveckling."],"_modules-below-content_55_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_55_text-blocks_1_text-block-bg":[""],"_modules-below-content_55_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_55_text-blocks_1_text-block-description":["<strong>... d\u00e4r den viktigaste f\u00f6ruts\u00e4ttningen \u00e4r tid och kapacitet i organisationen, snarare \u00e4n tekniken i sig\r\n<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4770\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide30-2.png\" alt=\"\" width=\"2250\" height=\"690\" \/>\r\n\r\n> Tid \u00e4r den st\u00f6rsta begr\u00e4nsningen f\u00f6r alla satsningsomr\u00e5den, vilket indikerar att uppskalning av AI fr\u00e4mst handlar om kapacitet i organisationen snarare \u00e4n bara teknik.\r\n\r\n> Intern utveckling kr\u00e4ver mer f\u00f6r\u00e4ndringsledning (59%) \u00e4n nya AI-verktyg (50%), medan ink\u00f6p av AI-verktyg oftare drivs av budget (60%), vilket tyder p\u00e5 att \u201cbuild\u201d \u00e4r en st\u00f6rre omst\u00e4llning, och \u201cbuy\u201d mer en investeringsfr\u00e5ga."],"_modules-below-content_55_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_55_text-blocks":["2"],"_modules-below-content_55_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_60_template":["text-blocks\/default"],"_modules-below-content_60_template":["group_page_modules_below-content_text-blocks-template"],"modules-below-content_60_text-blocks-title":["EBIT-effekten bed\u00f6ms ocks\u00e5 som hanterbar: 45 % r\u00e4knar med 0 % nettoeffekt trots att 33% svarat att de helt saknar exponering"],"_modules-below-content_60_text-blocks-title":["group_page_modules_below-content_text-blocks_text-blocks-title"],"modules-below-content_60_text-blocks_0_text-block-bg":[""],"_modules-below-content_60_text-blocks_0_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_60_text-blocks_0_text-block-description":["<strong>Stor andel av f\u00f6retagen f\u00f6rv\u00e4ntas sig kunna parera genom priss\u00e4ttning, mix, ink\u00f6p och interna program\u2026<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4780\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide33-1.png\" alt=\"\" width=\"2250\" height=\"891\" \/>\r\n\r\nRespondenternas svar visar p\u00e5 ett det inte finns en direkt korrelation mellan exponeringen mot USA-tullar och p\u00e5verkan p\u00e5 EBIT-effekten.\r\n\r\nBland bolag med >25% USA-exponering finns flera bolag som \u00e4nd\u00e5 bara ser 0\u201310 % EBIT-effekt. Det tyder p\u00e5 att de r\u00e4knar med att kunna parera tullarna genom exempelvis:\r\n<ul>\r\n \t<li>prish\u00f6jningar mot kund,<\/li>\r\n \t<li>inbyggda kontraktsmekanismer (indexering, kostnads\u00f6verf\u00f6ring),<\/li>\r\n \t<li>eller omstrukturering av fl\u00f6den och leverant\u00f6rer<\/li>\r\n<\/ul>"],"_modules-below-content_60_text-blocks_0_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_60_text-blocks_1_text-block-bg":[""],"_modules-below-content_60_text-blocks_1_text-block-bg":["group_page_modules_below-content_text-blocks_text-blocks_text-block-bg"],"modules-below-content_60_text-blocks_1_text-block-description":["<strong>\u2026samtidigt visar data att inte alla tror sig kunna neutralisera effekten - n\u00e4rmare h\u00e4lften av f\u00f6retagen r\u00e4knar med 1-10% marginalnedg\u00e5ng och 4% r\u00e4knar med en EBIT-effekt p\u00e5 \u00f6ver 10%\r\n<\/strong>\r\n\r\n<img class=\"alignnone size-full wp-image-4784\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide33-2-1.png\" alt=\"\" width=\"2250\" height=\"836\" \/>\r\n\r\nBranscher som sticker ut i EBIT-press\u00a0 (>10% EBIT-effekt):\r\n<ul>\r\n \t<li>Tillverkande industrier<\/li>\r\n \t<li>Handelsbolag<\/li>\r\n \t<li>Energi, r\u00e5varor och material<\/li>\r\n<\/ul>"],"_modules-below-content_60_text-blocks_1_text-block-description":["group_page_modules_below-content_text-blocks_text-blocks_text-block-description"],"modules-below-content_60_text-blocks":["2"],"_modules-below-content_60_text-blocks":["group_page_modules_below-content_text-blocks_text-blocks"],"modules-below-content_61_template":["divider\/thick-primary"],"_modules-below-content_61_template":["group_page_modules_below-content_divider-template"],"modules-below-content_62_template":["text-block\/image-background"],"_modules-below-content_62_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_62_text-block-title":["Agenda 2026"],"_modules-below-content_62_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_62_text-block-image":["1850"],"_modules-below-content_62_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_62_text-block-image-overlay":["0"],"_modules-below-content_62_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_62_text-block-description":["<img class=\"alignnone size-full wp-image-4786\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide34.png\" alt=\"\" width=\"2250\" height=\"1008\" \/>"],"_modules-below-content_62_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_62_text-block-buttons":[""],"_modules-below-content_62_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_63_template":["text-block\/default"],"_modules-below-content_63_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_63_text-block-title":["VD-agendan 2026 kretsar kring att s\u00e4kra l\u00f6nsam tillv\u00e4xt, f\u00e5 digitalisering och AI att faktiskt driva ett positivt EBIT-resultat, samt bygga kompetens och h\u00e5llbarhetsf\u00f6rm\u00e5gor som kr\u00e4vs vid n\u00e4sta v\u00e5g av regleringar och kundkrav"],"_modules-below-content_63_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_63_text-block-image":[""],"_modules-below-content_63_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_63_text-block-image-overlay":["0"],"_modules-below-content_63_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_63_text-block-description":["<img class=\"alignnone size-full wp-image-4788\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide35.png\" alt=\"\" width=\"2250\" height=\"2403\" \/>"],"_modules-below-content_63_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_63_text-block-buttons":[""],"_modules-below-content_63_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_64_template":["divider\/thick-primary"],"_modules-below-content_64_template":["group_page_modules_below-content_divider-template"],"modules-below-content_65_template":["anchor\/default"],"_modules-below-content_65_template":["group_page_modules_below-content_anchor-template"],"modules-below-content_65_anchor":["reflektioner"],"_modules-below-content_65_anchor":["group_page_modules_below-content_anchor_anchor"],"modules-below-content_66_template":["text-block\/image-background"],"_modules-below-content_66_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_66_text-block-title":["Reflektioner"],"_modules-below-content_66_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_66_text-block-image":["4161"],"_modules-below-content_66_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_66_text-block-image-overlay":["0"],"_modules-below-content_66_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_66_text-block-description":["<p style=\"text-align: center;\"><b>I detta kapitel belyser vi n\u00e5gra reflektioner kring svaren fr\u00e5n svenska <\/b><b>VD:ar<\/b><b> i \u00e5rets studie, s\u00e4rskilt med fokus p\u00e5 den ljusning som v\u00e4ntas i svensk ekonomi<\/b><\/p>\r\nBaserat p\u00e5 VD-studien 2026 sammanfattar vi h\u00e4r fyra centrala perspektiv som speglar hur svenska VD:ar ser p\u00e5 marknadens utveckling, strategiska f\u00f6rskjutningar och nya normaler inf\u00f6r 2026. Perspektiven bygger uteslutande p\u00e5 studiens resultat och avser att ge en samlad bild av hur VD:ar tolkar omv\u00e4rlden och sina strategiska v\u00e4gval.\r\n\r\n<img class=\"alignnone size-full wp-image-4794\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide37-3.png\" alt=\"\" width=\"2250\" height=\"1035\" \/>\r\n\r\n<img class=\"alignnone size-full wp-image-4796\" src=\"https:\/\/axholmen.com\/wp-content\/uploads\/2026\/01\/slide37-4.png\" alt=\"\" width=\"2250\" height=\"1079\" \/>"],"_modules-below-content_66_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_66_text-block-buttons":[""],"_modules-below-content_66_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_69_template":["divider\/thick-primary"],"_modules-below-content_69_template":["group_page_modules_below-content_divider-template"],"modules-below-content_70_template":["text-block\/default"],"_modules-below-content_70_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_70_text-block-title":[""],"_modules-below-content_70_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_70_text-block-image":[""],"_modules-below-content_70_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_70_text-block-image-overlay":["0"],"_modules-below-content_70_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_70_text-block-description":["<h3>Priss\u00e4ttning som l\u00f6nsam tillv\u00e4xt \u2013 i en mer differentierad marknad<\/h3>\r\nEfter flera \u00e5r av inflation och kostnadspress \u00e4r priss\u00e4ttning fortsatt ett av de mest kraftfulla verktygen f\u00f6r att f\u00f6rsvara och utveckla marginaler - men 2026 handlar mindre om breda prislyft och mer om precision.\r\n\r\nI VD-studien uppger 58% att de redan under 2025 har justerat priser i linje med eller \u00f6ver inflationen. Inf\u00f6r 2026 planerar runt 67% att g\u00f6ra motsvarande \u2013 och samtidigt planerar 78% att genomf\u00f6ra prish\u00f6jningar, varav 18% anger att de kommer h\u00f6ja kraftigare \u00e4n inflationen.\r\nSamtidigt pekar studien p\u00e5 ett skifte d\u00e4r AI och datadrivna arbetss\u00e4tt lyfts fram som verktyg f\u00f6r att fatta b\u00e4ttre beslut och standardisera arbetss\u00e4tt i kommersiella processer. F\u00f6r priss\u00e4ttning inneb\u00e4r det en m\u00f6jlighet att g\u00e5 fr\u00e5n \u201dprisjustering\u201d till en priss\u00e4ttningsmodell som kopplar pris till kundv\u00e4rde, kostnadsdrivare och faktisk betalningsvilja.\r\n\r\nMed nya os\u00e4kerheter (t.ex. handelshinder) blir priss\u00e4ttning och kommersiella villkor ocks\u00e5 en del av f\u00f6retagets motst\u00e5ndskraft. F\u00f6r m\u00e5nga bolag \u00e4r priss\u00e4ttning d\u00e4rf\u00f6r b\u00e5de en l\u00f6nsamhetsfr\u00e5ga och en styrningsfr\u00e5ga inf\u00f6r 2026."],"_modules-below-content_70_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_70_text-block-buttons":[""],"_modules-below-content_70_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_72_template":["divider\/thick-primary"],"_modules-below-content_72_template":["group_page_modules_below-content_divider-template"],"modules-below-content_73_template":["post-list\/default"],"_modules-below-content_73_template":["group_page_modules_below-content_post-list-template"],"modules-below-content_73_post-list-title":[""],"_modules-below-content_73_post-list-title":["group_page_modules_below-content_post-list_post-list-title"],"modules-below-content_73_post-list-description":[""],"_modules-below-content_73_post-list-description":["group_page_modules_below-content_post-list_post-list-description"],"modules-below-content_73_post-list-posts":["a:3:{i:0;s:4:\"4572\";i:1;s:4:\"4574\";i:2;s:3:\"647\";}"],"_modules-below-content_73_post-list-posts":["group_page_modules_below-content_post-list_post-list-posts"],"modules-below-content_74_template":["text-block\/default"],"_modules-below-content_74_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_74_text-block-title":[""],"_modules-below-content_74_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_74_text-block-image":[""],"_modules-below-content_74_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_74_text-block-image-overlay":["0"],"_modules-below-content_74_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_74_text-block-description":[""],"_modules-below-content_74_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_74_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:36:\"Ta del av flera av v\u00e5ra Whitepapers\";s:3:\"url\";s:36:\"https:\/\/axholmen.com\/sv\/inspiration\/\";s:6:\"target\";s:6:\"_blank\";}"],"_modules-below-content_74_text-block-buttons_0_button-link":["group_page_modules_below-content_text-block_text-block-buttons_button-link"],"modules-below-content_74_text-block-buttons_0_button-color":["primary"],"_modules-below-content_74_text-block-buttons_0_button-color":["group_page_modules_below-content_text-block_text-block-buttons_button-color"],"modules-below-content_74_text-block-buttons_0_button-ghost":["1"],"_modules-below-content_74_text-block-buttons_0_button-ghost":["group_page_modules_below-content_text-block_text-block-buttons_button-ghost"],"modules-below-content_74_text-block-buttons_0_button-icon":[""],"_modules-below-content_74_text-block-buttons_0_button-icon":["group_page_modules_below-content_text-block_text-block-buttons_button-icon"],"modules-below-content_74_text-block-buttons":["1"],"_modules-below-content_74_text-block-buttons":["group_page_modules_below-content_text-block_text-block-buttons"],"modules-below-content_84_template":["text-block\/default"],"_modules-below-content_84_template":["group_page_modules_below-content_text-block-template"],"modules-below-content_84_text-block-title":["Om Axholmen"],"_modules-below-content_84_text-block-title":["group_page_modules_below-content_text-block_text-block-title"],"modules-below-content_84_text-block-image":[""],"_modules-below-content_84_text-block-image":["group_page_modules_below-content_text-block_text-block-image"],"modules-below-content_84_text-block-image-overlay":["1"],"_modules-below-content_84_text-block-image-overlay":["group_page_modules_below-content_text-block_text-block-image-overlay"],"modules-below-content_84_text-block-description":["<span style=\"color: #333333;\">Sedan starten 2007 har vi hj\u00e4lpt f\u00f6retag att f\u00f6rb\u00e4ttra sin l\u00f6nsamhet. V\u00e5r inriktning var tydlig redan fr\u00e5n b\u00f6rjan \u2013 att leverera ett modernt alternativ till de globala managementbyr\u00e5erna.Vi l\u00f6ser viktiga aff\u00e4rsutmaningar f\u00f6r att \u00f6ka l\u00f6nsamheten.<\/span>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\"><strong>Enklare och mer resultatfokuserat<\/strong><\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">Vi grundande Axholmen med id\u00e9n att skapa ett enklare och mer resultatfokuserat s\u00e4tt att leverera konsulttj\u00e4nster inom managementomr\u00e5det.<\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\"><strong>Best\u00e5ende och konkreta resultat<\/strong><\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">V\u00e5r filosofi \u00e4r att konsulttj\u00e4nster ska leda till best\u00e5ende och konkreta resultat. D\u00e4rf\u00f6r \u00e4r vi beredda att dela kommersiell risk och knyta v\u00e5rt arvode till det v\u00e4rde vi skapar tillsammans med dig som kund.<\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\"><strong>F\u00f6rb\u00e4ttrad l\u00f6nsamhet<\/strong><\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">V\u00e5rt k\u00e4rnerbjudande \u00e4r att l\u00f6sa viktiga aff\u00e4rsutmaningar f\u00f6r att \u00f6ka l\u00f6nsamheten.\u00a0Vi har erfarenhet fr\u00e5n de flesta branscher.<\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\"><strong>Drivna och aff\u00e4rsfokuserade<\/strong><\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">Vi \u00e4r kompromissl\u00f6sa i v\u00e5r rekrytering. Alla managementkonsulter \u00e4r handplockade f\u00f6r sin kompetens, drivkraft och genuina aff\u00e4rsfokus.<\/span><\/p>"],"_modules-below-content_84_text-block-description":["group_page_modules_below-content_text-block_text-block-description"],"modules-below-content_84_text-block-buttons_0_button-link":["a:3:{s:5:\"title\";s:28:\"Ladda ner VD-studien som 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