Axholmen has extensive experience from commercial optimization within B2B, B2C and B2G in EMEA, North America, and APAC. In this White Paper we share key insights that have helped our clients to reach substantial results using pricing optimization as a lever. Based on our experience, we describe four main areas (A-D) to succeed with price optimization.
Read more
For many companies, a majority of revenue comes from the existing customer base in the form of ongoing agreements or new business from existing customers. Price adjustments or a transition to a new commercial model can be very important value adders – we share seven success factors that we believe affect the level of acceptance to a high degree regardless of industry and geography
Read more
With the right pricing, you get immediate effect with limited business risk
Read more
Why does the profit margins decrease when revenues increase? A pragmatic product profitability analysis can help the company to achieve a profitable growth.
Read more
Article aimed towards the buying party – four tips for how to optimize commercial models and create lasting profitability improvements
Read more