Our project delivered a new commercial offering design and recommendation of growth levers to increase ARPU, conversion and improve net retention, providing a potential revenue uplift of 10%.
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Complex sourcing processes such as selection of outsourcing partner often represent large economic values and should reflect interests of many stakeholders. Here we share our key success factors for successful sourcing (and eventually implementation) of complex services and products
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For business-to-business companies with the ambition to grow, a growth strategy is usually developed based on a point-of-departure analysis combined with customer and market insights. However, to make the plan successful, actions need to be concretely defined and planned. Without converting a theoretical strategy into doable actions, limited positive effects can be expected.
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In today’s competitive landscape, maximizing market capitalization is not just a goal but the cornerstone for sustainable growth, investor confidence, and industry leadership. It is a critical strategy metric, blending short-term performance and cash flow with long-term potential. However, many corporate strategies are sub-optimized due to insufficient efforts in quantifying the long-term benefits of strategic initiatives.
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The allure and potential of markets being in their infancy are undeniable. However, often representing multiple challenges, particularly when it comes to estimating total addressable market size (TAM) and near-term growth potential. The volatility, lack of historical data, and rapidly evolving nature of immature markets pose hurdles for understanding and capitalizing on potential.
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Despite some signs of recovery following last year’s notably bleak outlook, this year’s CEO study reveals that expectations for the macroeconomic landscape remain challenging.
Read more about what Swedish CEOs think about the future and our reflections in Axholmen’s fourteenth CEO study, in collaboration with Affärsvärlden (the study is in Swedish).
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This year’s CEO study shows a pessimistic outlook for 2023, with the majority expecting a continued negative impact from external factors such as inflation, high energy prices, shortages of goods and a weak Swedish krona. This is in stark contrast to last year’s CEO study, where confidence in macroeconomic developments was at a record high.
Read more in Axholmen’s thirteenth CEO study, in collaboration with Affärsvärlden (the study is in Swedish).
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Axholmen has extensive experience from commercial optimization within B2B, B2C and B2G in EMEA, North America, and APAC. In this White Paper we share key insights that have helped our clients to reach substantial results using pricing optimization as a lever. Based on our experience, we describe four main areas (A-D) to succeed with price optimization.
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Axholmen’s 2022 CEO study shows the most positive outlook for the year ahead since the annual study was introduced in 2010. Read more about what Swedish CEOs think about the future, and what SEB’s Johan Javeus has to say about the study results. Read Axholmen’s twelfth CEO study, in collaboration with Affärsvärlden (the study is in Swedish).
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For many companies, a majority of revenue comes from the existing customer base in the form of ongoing agreements or new business from existing customers. Price adjustments or a transition to a new commercial model can be very important value adders – we share seven success factors that we believe affect the level of acceptance to a high degree regardless of industry and geography
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