Inspiration

Pricing – Your company’s untapped source of profit potential?

Did you know that pricing is the profit lever that both generate the largest and quickest bottom-line impact?

Despite its large potential, most companies are not actively working with pricing. Instead, many companies focus on cost reductions and sales volume increase initiatives, where the financial benefits are significantly lower.

Reference case – a strategic commercial offering for growth

Our project delivered a new commercial offering design and recommendation of growth levers to increase ARPU, conversion and improve net retention, providing a potential revenue uplift of 10%.

Complex procurement – Five tips for a successful procurement of complex services or products

Complex sourcing processes such as selection of outsourcing partner often represent large economic values and should reflect interests of many stakeholders. Here we share our key success factors for successful sourcing (and eventually implementation) of complex services and products

Concretizing a growth strategy

For business-to-business companies with the ambition to grow, a growth strategy is usually developed based on a point-of-departure analysis combined with customer and market insights. However, to make the plan successful, actions need to be concretely defined and planned. Without converting a theoretical strategy into doable actions, limited positive effects can be expected.

Strategy to improve market capitalization

In today’s competitive landscape, maximizing market capitalization is not just a goal but the cornerstone for sustainable growth, investor confidence, and industry leadership. It is a critical strategy metric, blending short-term performance and cash flow with long-term potential. However, many corporate strategies are sub-optimized due to insufficient efforts in quantifying the long-term benefits of strategic initiatives.

Market sizing – Estimating the size of early-stage markets and company share of target market

The allure and potential of markets being in their infancy are undeniable. However, often representing multiple challenges, particularly when it comes to estimating total addressable market size (TAM) and near-term growth potential. The volatility, lack of historical data, and rapidly evolving nature of immature markets pose hurdles for understanding and capitalizing on potential.

Challenges and focus areas for Swedish companies in 2024

Despite some signs of recovery following last year’s notably bleak outlook, this year’s CEO study reveals that expectations for the macroeconomic landscape remain challenging.

Read more about what Swedish CEOs think about the future and our reflections in Axholmen’s fourteenth CEO study, in collaboration with Affärsvärlden (the study is in Swedish).

Challenges and focus areas for Swedish companies in 2023

This year’s CEO study shows a pessimistic outlook for 2023, with the majority expecting a continued negative impact from external factors such as inflation, high energy prices, shortages of goods and a weak Swedish krona. This is in stark contrast to last year’s CEO study, where confidence in macroeconomic developments was at a record high.

Read more in Axholmen’s thirteenth CEO study, in collaboration with Affärsvärlden (the study is in Swedish).

Price optimization – when analysis is mixed with psychology

Axholmen has extensive experience from commercial optimization within B2B, B2C and B2G in EMEA, North America, and APAC. In this White Paper we share key insights that have helped our clients to reach substantial results using pricing optimization as a lever. Based on our experience, we describe four main areas (A-D) to succeed with price optimization.