Maximise revenue and profitably

How can you maximise your company’s revenues and profitability?
We help you analyse, identify, and implement prioritised initiatives to offer the right product via the right channel, at a price that optimises long-term profitability.


Price increases are often associated with the fear of losing customers and new sales. Many businesses therefore fail to see the profit potential in price revisions. A successful price adjustment requires a holistic approach: from creating a strategy, commercial model, and new price book, to implementing & creating a governance structure that enables and empowers your sales team. Axholmen will guide you through every step of the way, whether it concerns conventional or value-based pricing models.

Pricing – immediate impact with limited business risk


The ability to offer the right product, via the right channel, at the right time, and at the right price is getting more and more important in an era of  rapidly changing customer preferences and high expectations of personalisation. Success requires a data-driven customer segmentation along with an understanding of which products and services create real customer value. Axholmen is by your side during the development and implementation of a holistic go-to-market strategy – that creates the best conditions for increased profitability, new revenue streams and important competitive advantages.

Product and customer profitability

Small improvements in for example the conversion rate, churn and average sales per customer can have a big impact on the bottom line. Understanding of customer categories based on revenue and cost-to-serve, will enable targeted action – from price negotiation to increased investments in value-added services. At Axholmen we understand real product and customer profitability.

Increased revenue and profit opportunities

Axholmen will help you identify and implement the actions that will create the greatest financial return. This includes capitalising on the innovation in your product or service offering and increase revenue and profit opportunities through for example packing your products (as-a-service), setting up subscription arrangements, etc. It is also about ensuring that your price is aligned with what your customers are willing to pay.

Contact me

15 years experience from B2B and B2C Commercial Excellence projects within Manufacturing, Logistics, Transport, Enterprise and Consumer SW/HW, Professional Services, Managed Services, Financial Services and Consumer Goods.

Milosz Tersmeden, Partner and CEO

+46 76 161 21 99


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Price optimization – Seven success factors that improve the acceptance rate for pricing adjustments

For many companies, a majority of revenue comes from the existing customer base in the form of ongoing agreements or new business from existing customers. Price adjustments or a transition to a new commercial model can be very important value adders – we share seven success factors that we believe affect the level of acceptance to a high degree regardless of industry and geography

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