Immediate effect with limited risk

Price adjustments are often associated with risk of churn or decrease in new sales, therefore the potential never gets realized for many companies. Axholmen’s experience is that correct pricing can have immediate effect on profitability with limited business risk

Authors: Milosz Tersmeden, Anna Nordberg & Andreas Ekblom



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    Price optimization – Seven success factors that improve the acceptance rate for pricing adjustments

    For many companies, a majority of revenue comes from the existing customer base in the form of ongoing agreements or new business from existing customers. Price adjustments or a transition to a new commercial model can be very important value adders – we share seven success factors that we believe affect the level of acceptance to a high degree regardless of industry and geography

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