Maximize revenue and profitability

Many companies tend to have suboptimal packages due to including too many and / or the wrong product / service components, creating friction in the initial sales process and limiting future upsell. Furthermore, companies tend to have a price model that over- and / or under-charges certain segments. A successful packaging and pricing start from understanding customer needs and how they translate into different combinations of product / service components. Then a price model is selected my balancing value to the company and to the customer, ensuring that the right customers are charged the right amount. Axholmen has extensive experience in packaging and pricing, and has a proven approach for creating packages based on customer needs and setting prices based on willingness-to-pay.

The ability to offer the right product, via the right channel, at the right time, and at the right price is getting more and more critical in an era of rapidly changing customer preferences and high expectations of personalization. Success requires a data-driven customer segmentation along with an understanding of which products and services create real customer value. Axholmen is by your side during the development and implementation of a holistic go-to-market strategy – that creates the best conditions for increased profitability, new revenue streams and important competitive advantages.