Albin Wulfsberg

Background
MSc in Industrial Engineering and Management at KTH Royal Institute of Technology.

What motivates me
To create, together as a team, more permanent improvement possibilities for the customers we work with.

Why I choose to work at Axholmen
The familiar culture and pros of working in a small company made it an easy choice.

Challenges and focus areas for Swedish companies in 2025

Swedish business leaders are showing increased optimism compared to previous year. A more stable macroeconomic environment contributes to an expected shift from cost efficiency measures to growth initiatives.

Read more about what Swedish CEOs think about the future and our reflections in Axholmen’s fifteenth CEO study, in collaboration with Affärsvärlden (the study is in Swedish).

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Market sizing – Estimating the size of early-stage markets and company share of target market

The allure and potential of markets being in their infancy are undeniable. However, often representing multiple challenges, particularly when it comes to estimating total addressable market size (TAM) and near-term growth potential. The volatility, lack of historical data, and rapidly evolving nature of immature markets pose hurdles for understanding and capitalizing on potential.

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