Swedish business leaders are entering 2026 with stronger optimism and a clear focus on growth. AI is driving real impact, and pricing remains a key lever for profitable growth.
Read more about what Swedish CEOs think about the future and our reflections in Axholmen’s sixteenth CEO study, in collaboration with Dagens industri.
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Swedish business leaders are showing increased optimism compared to previous year. A more stable macroeconomic environment contributes to an expected shift from cost efficiency measures to growth initiatives.
Read more about what Swedish CEOs think about the future and our reflections in Axholmen’s fifteenth CEO study, in collaboration with Affärsvärlden (the study is in Swedish).
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Did you know that pricing is the profit lever that both generate the largest and quickest bottom-line impact?
Despite its large potential, most companies are not actively working with pricing. Instead, many companies focus on cost reductions and sales volume increase initiatives, where the financial benefits are significantly lower.
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Our project delivered a new commercial offering design and recommendation of growth levers to increase ARPU, conversion and improve net retention, providing a potential revenue uplift of 10%.
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Complex sourcing processes such as selection of outsourcing partner often represent large economic values and should reflect interests of many stakeholders. Here we share our key success factors for successful sourcing (and eventually implementation) of complex services and products
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For business-to-business companies with the ambition to grow, a growth strategy is usually developed based on a point-of-departure analysis combined with customer and market insights. However, to make the plan successful, actions need to be concretely defined and planned. Without converting a theoretical strategy into doable actions, limited positive effects can be expected.
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In today’s competitive landscape, maximizing market capitalization is not just a goal but the cornerstone for sustainable growth, investor confidence, and industry leadership. It is a critical strategy metric, blending short-term performance and cash flow with long-term potential. However, many corporate strategies are sub-optimized due to insufficient efforts in quantifying the long-term benefits of strategic initiatives.
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The allure and potential of markets being in their infancy are undeniable. However, often representing multiple challenges, particularly when it comes to estimating total addressable market size (TAM) and near-term growth potential. The volatility, lack of historical data, and rapidly evolving nature of immature markets pose hurdles for understanding and capitalizing on potential.
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Despite some signs of recovery following last year’s notably bleak outlook, this year’s CEO study reveals that expectations for the macroeconomic landscape remain challenging.
Read more about what Swedish CEOs think about the future and our reflections in Axholmen’s fourteenth CEO study, in collaboration with Affärsvärlden (the study is in Swedish).
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This year’s CEO study shows a pessimistic outlook for 2023, with the majority expecting a continued negative impact from external factors such as inflation, high energy prices, shortages of goods and a weak Swedish krona. This is in stark contrast to last year’s CEO study, where confidence in macroeconomic developments was at a record high.
Read more in Axholmen’s thirteenth CEO study, in collaboration with Affärsvärlden (the study is in Swedish).
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